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Webinar

How To Generate Leads Through YouTube Channel?

How To Generate Leads Through YouTube Channel?
How To Generate Leads Through YouTube Channel?

In this digital age, YouTube marketing is one of the most effective marketing strategies that work for every business. After all, a picture or video is literally worth 60,000 words, right?

The second most popular platform after Facebook gives businesses a platform where they can share their content with potential customers.

With more than 2.5 billion users logging in every month, YouTube is not just used to create brand awareness, but also for lead generation.

In fact, according to a report, ‘69% of the marketers says that the budget for video marketing is increasing’. You can also watch Case Study on Youtube by Dr. Vivek Bindra here:

And, the best thing about this emerging trend is that the marketers who use videos have witnessed a boost in their revenue by 49% as compared to those who don`t, according to Hubspot.

However, there is just one challenge to it.

With so many businesses out there, and so much amazing content created by content marketers regularly, out-of-the-box thinking is paramount.

If you want to increase your conversion rate, it is important to develop an innovative approach to make your business stand out in the crowd.

So how can you use YouTube for lead generation without spending much? The best thing is to focus less on producing 60,000 words and more on amazing, engaging, and helpful, value-driven videos.

For that, you should create a YouTube channel around a theme that is in demand.

Also, when it comes to channels that can drive more sales, we should leave no stone left unturned. So, below are given all the solutions to your queries that will help you to generate leads from the YouTube channel.

But first, let`s important what are the requirements to monetize your YouTube account.

a). Your channel must have 1,000 subscribers.

b). 4,000 watch hours over the past 1 year.

How to monetize your channel?

To set up your YouTube account with the YouTube Partner Program (YPP) all you have to do is log into YouTube studio. The process is quite easy, and you will receive all the helpful instructions from there.

You will see the monetization tab once you log in to YPP, and once you have reached the right number of subscribers and views, you will be able to apply to the program there.

Once, you have applied; your account will go under review, and if you have fulfilled all the requirements, you should soon hear that you have been accepted.

From here your journey of monetization and YouTube lead generation begins.

  1. Focus on SEO

Video marketing is rapidly rising. But do not get too hasty to jump in. Start your search with relevant keywords you would want to be found for and then make a video around it. It will help you to not only attract the visitors, but also the right visitors who are exactly looking for your content.

  1. Optimize your videos Metadata

If you are unaware of the concept of Metadata and wondering what it is all about? Let us help you with that. Metadata is kind of a description of a video that you enter to clearly define the subject of that particular video.

When talking about YouTube, metadata makes up the title, descriptions, and tags of your videos. Optimizing these sections is important. It helps your video content to rank in both Google and YouTube.

  1. Create How-To-Videos

Marketers who are not using YouTube are doing their companies a disservice. But, you do not have to be one of them. Even if you are starting YouTube for lead generation for personal use, it will be helpful to create how-to videos.

If you don`t have it already, start building one.  The DIY or Do-it-Yourself culture is quite a rage and has been thriving for a long time. So get creative. Have fun. Make your videos more engaging to generate leads from your YouTube channel.

  1. Cross-Promote Your Videos

Despite creating great content, there are so many channels that are lost. Hence, make the most of the ease and popularity of YouTube by posting your original content and then sharing your video in many other ways. You can embed your videos in a monthly newsletter. Always ask the people to subscribe to it. Try to lead people back to your channel.

  1. Sponsored Content

If you are thinking about monetizing your YouTube channel, then sponsored content is also an ideal way to do that. This involves reaching out to brands and offering them to collaborate and create videos that feature their products.

Companies are willing to pay good money if you have lots of subscribers that can provide them a presence in front of a large, engaged audience.

Now when you know how to create your YouTube channel and monetize it too, start today!

Let your imagination go wild and create videos that will entertain millions of people.

If you want to start a business, worry not! With our ‘Everything about Entrepreneurship’ Business Training Program, you can become the master of business strategies and the market.

These online business courses for entrepreneurs offer a chance to learn from the top industry experts to gain in-depth information on how businesses work. You can also attend our free webinar on Grow Your Business As A Successful YouTuber.

To join our free Webinar, click here: www.facebook.com/badabusinesspvtltd.

Date & Time:  Sunday 9th May 2021 | 7 PM-8PM

Categories
Technology Webinar

How To Create A YouTube Channel In Just 5 Steps!

How To Create A YouTube Channel In Just 5 Steps!
How To Create A YouTube Channel In Just 5 Steps!

If you are looking to create a passage through which you can earn online, then there is no better time than now!

If you are a content marketer and interested in video marketing then creating a YouTube channel is the place to start with. Why? YouTube is the second most popular social network, after Facebook on the entire internet.

Not just that, as a Google product, it is also the second-largest search engine after it. It has more than 2.3 billion users across the world.

You can find a diverse audience on YouTube. From wanna-be-chefs to tech geeks, fashionistas to travelers, every type of audience is present on YouTube. Like literally!

And these billions of users log in every month to watch videos on the platform. Especially, in 2021 when the world is still reeling under the aftermath of the pandemic, these fresh statistics hold great value for marketers. You can also watch Case Study on Youtube by Dr. Vivek Bindra here:

With such a massive and active market of users, YouTube has virtually no competitors. This is one of the reasons why more and more people are creating YouTube channels to make money. It certainly proves to be a great platform for anyone who wants to tap into this endless world of creative and entertaining opportunities.

No wonder, companies are putting more of their monies into digital video advertising. However, that does not mean that you too need to shed a large amount of money to create a YouTube channel.

The process of starting a YouTube channel is rather easy. And, most importantly, if you constantly put out quality content that would pull people towards it, you will get the attention and eyeballs that will help you to drive customer acquisition through YouTube.

But first, let`s start with how to create a great YouTube channel.

  1. Select a Channel Layout & Organize your Content

The first step towards your YouTube marketing begins with creating a great channel layout. It involves a crisp name for your channel and clear description and the types of videos you are going to post. When users come to your channel, they should be completely aware of what you are offering to them, and what they can expect.

Keep your color scheme simple, and ensure that they complement the theme of your channel. Write a powerful and clear call-to-action (CTA). Do not forget to mention how often you publish new videos.

Create videos that are informative, engaging, and bring value to the users who are taking out time from their busy schedules and investing it in you.

  1. Create content for your channel, regularly!

To keep your channel`s feed active, you should consistently update your channel with fresh and new content. It also helps to increase your presence on the platform, and help you build an audience.

Though there is no ideal amount to post, you should aim for a minimum of one video every week. If you find it too time-consuming, there is one more way to keep your feed alive- shorter versions of long videos.

There are diverse YouTube channel ideas for beginners. Select a topic and build a theme around it. Post-bite-size versions of that video every week. This will keep your audience engaged and they will come for more.

  1. Write a great YouTube Title

Titles are very important when it comes to creating videos on YouTube. This is certainly something that you cannot ignore. No matter how engaging and informative your content is. If you can`t get anyone to click on your video, you will not gain any viewers for your channel.

How to do it? Well, here is the recipe to create an appealing and attractive title for your videos. It is pretty simple and you can also take inspiration from other YouTube channels that are from your genre and are earning well.

YouTube`s title character limit is 100. But right around 50 to 55 characters, they begin to cut off the text on the desktop. This where you write a smart title that forces a user to click on it to know more.

E.g. Business Insider writes half a sentence and leaves it as a “…..”. This makes the user click on the video to watch it completely.

Also, use the right keywords, as it is another important aspect of YouTube SEO. Always use keywords in your title to attract the right audience.

Now, as we finally know how to make a great-looking title, let`s move on to the visual title- the Thumbnail.

  1. Create the Right YouTube Thumbnails

Do not skip this part. Choosing the right thumbnail for your video is as crucial as selecting a title. There are multiple ways that marketing experts are using to attract more users. Some of them include using arrows and circles and including a logo for brand awareness.

  1. Cross-promote with other Channels

One of the best ways to increase reach on your YouTube channel is cross-promotion. Identify and reach out to other YouTube channels that are similar to yours to collaborate or cross-promote in a manually beneficial manner.

You can use your email list, followers on social media platforms, or even embed videos on your website to drive traffic.

If you have wanted to start a YouTube channel of your own, do not delay it any further! Start now! This is the perfect time to start making engaging videos and monetize them too.

Want to know how you can monetize and generate leads through YouTube videos? Attend our free webinar on Facebook and learn the strategies through which you can earn big.

You can also take our “Problem Solving Courses” which are online business courses for entrepreneurs that will help you to understand the challenges one faces in the world of digital marketing.

To join our free Webinar on Grow Your Business As A Successful YouTuber,

Click here: www.facebook.com/badabusinesspvtltd.

Date & Time:  Sunday 9th May 2021 | 7 PM-8PM

Categories
Business motivation

Power Of Success Habits: 5 Things Highly Successful Leaders Do Every Day!

Power of Success Habits-5 Things Highly Successful Leaders do Every Day
Power of Success Habits-5 Things Highly Successful Leaders do Every Day

Building a successful career and wealth takes years of expertise, and smart decisions, both professionally and financially. And highly successful leaders truly understand that success is anything, but a stroke of sheer luck.

Successful people know that success is an ongoing process and is cultivated over a course of time. It is like a muscle, which needs to be conditioned to perform at peak levels. That it`s a daily grind that needs commitment and focuses to build that muscle stronger.

The author of the bestselling book “Change your Habits, Change your life” Tom Corley conducted a survey that involved 233 self-made millionaires and their daily success habits. He compared their answers with 128 individuals who were earning less than those high-earning individuals.

Later on, he explained in his book about their thought process and some of the most life-changing habits that have made these individuals so successful.

The habits that you adopt in your life have a huge impact on the growth of your success. On the contrary, if the habits are not beneficial for you in any way can diminish your success too. Want to know more about the successful habits of world leaders, you can watch it here:

Successful leaders across the globe have understood the power of success habits. Hence, they ensure that they practice it consistently. But what are those habits that one needs to adapt in his or her life to become successful?

Let us share a secret with you- none of them require a complete life makeover! Discover the daily habits of successful leaders given below:

  1. They Start their Day Early

In India, the concept of ‘early to bed, early to rise’ is not new. Most of us are often being taught by our parents, teachers, mentors to get up early and start our day. However, only a few of us follow that routine.

But you will be surprised to know that nearly 50% of the self-made millionaires leave their bed at least three hours before their day starts.

Jeff Bezos, Founder of Amazon and the world`s richest man alive goes to bed early and wakes up early. Bezos likes his time in the morning. He reads a newspaper, enjoys coffee and breakfast with his children before sending them off to school. He plans out his days and starts it with his most important meetings.

Getting up a couple of hours before the actual day starts gives these leaders the to plan out their schedule. This successful habit allows them to regain control of their life.

So whether you are a student, an entrepreneur, a solopreneur, or a business owner who is looking to expand, get up early and see the changes, yourself.

  1. They Read Constantly!

This should come as no surprise as reading is often described as the best course for self-improvement. Making reading a priority means that you are prioritizing your education and learning new things.

Successful leaders are always on the lookout to learn something new and seek ways through which they can improve themselves. They look to other leaders or personalities for inspiration. And that is the only reason that they prefer biographies, history, and self-help books.

The self-made billionaire Warren Buffet admits that reading has been the most significant habit that he has developed.

If you enjoy reading short stories or a good novel, that can help you too as reading for pleasure can stimulate the right side of your brain and broadens your imagination. You can think about more creative solutions to traditional challenges that come in your life.

If you are looking to pick up a new book, you can check out the list of business books that successful leaders like to read.

  1. They make goals and reassess them, consistently

Setting up goals is one of the most significant aspects of success, yet many leaders fail to recognize its importance. If you are going to devote long working hours towards a service or a product, it should be done with a definite goal in mind: an idea of where you want to go with it.

All successful leaders celebrate their victories and learn from their failures. They question what went wrong and what is keeping them from reaching their goals. They set up few goals and focus on them entirely with a positive thought process. The fewer direct goals you have, the more focus and concentration you can put towards achieving them.

  1. They make their health a priority

Physical and mental well-being is imperative! Without a doubt, we all know how crucial it is for each one of us to be healthy, both physically and mentally. Many successful leaders ensure that they take out time to work out.

Working out regularly clears your head and makes you feel more motivated. Billionaires like Richard Branson wake up at 5 am to play tennis or cycling, which has doubled his productivity.

  1. They spend time with people who inspire them

You are as successful as the company you keep, especially those with whom you interact with frequently. Successful leaders like to meet positive and highly motivated people. This also includes their teams. They stay connected with what is happening with their employees.

Successful leaders are not shy about collaborating with diverse audiences. They seek out experts in other fields through interaction, research, and reading books. They practice generosity and are quick to share their expertise and knowledge with others, without expecting anything in return.

Last but not the least; sleeping is very critical to success. A human being performs more efficiently when he is well-rested. Successful leaders take at least 8 to 9 hours of sleep as it improves memory function and creative thinking.

Have we missed out on something? Do let us know in the comment section below.

Categories
Business motivation

3 Effective Marketing Tips To Make Your Brand Viral At No Extra Cost!

3 Effective Marketing Tips To Make Your Brand Viral At No Extra Cost
3 Effective Marketing Tips To Make Your Brand Viral At No Extra Cost

If you are an entrepreneur and have just provided your dream idea a platform of reality, you know that social media marketing is the best way to increase your brand awareness. Being an entrepreneur is not easy and when it comes to marketing, budget is always a constraint.

However, there are plenty of ways today like Social Media Marketing which is perfect for branding as it is affordable and effective.

Social Media Marketing has a low barrier to entry. There is no need to hire an expensive ad agency for brand promotion on sites like Facebook, Instagram, or Twitter.

The power of digital marketing was felt long back. However, with the changing trends, almost 83% of marketers have already started using it to establish their brand presence, increase revenue, boost sales and interact with their potential and existing customers.

In the world of digitalization the adage “you have to spend money to make money” does not always fit well. If you have a product that can resolve the problems consumers are facing and the product is in great demand, you do not need to burn a hole in your marketing budget.

Now, even when you are planning to create a brand strategy for social media, you must understand that not every strategy will work. However, there are few ways to that will establish your brand, not to mention without spending a single penny. You can watch them here:

 

Here are some of the best low marketing ways through which you can make your brand Viral without shelling out much money:

  1. Incorporate an Emotional Touch into your brand

We all still remember the TV commercial by ‘DHARA’ in which a small kid decided to leave his home. But as soon as he realizes that his mother has cooked ‘Jalebi’, he comes back. The twinkle in his eye and the smile on his face, says it all.

An ad or a TV commercial becomes immortalize in the audience`s memory only if it has touched their hearts or evoked a memory that was lurking behind thousands of other memories. Emotions combined with brilliant brand strategy can yield fruitful results.

Customers today are bombarded with advertisements that only sell, sell and sell. They are tired of meaningless blabbering and information that only talks about the company`s products or services. They are more interested to know what value they will receive if they spend their hard-earned money on your product or service.

Hence, think about creative ways to inform and educate your customers. Try to give a personal touch to your branding, so that your customers can connect with them.

  1. Socially Responsible Emotional Story

The easiest way to make your brand viral is to create a hook in your brand message that sends out a clear and crisp social message to society.

Creating a brand message that is loud enough to send a social message represents your brand`s value and boosts your credibility. The customers feel connected with your brand and share the content with maximum people.

A human brain gets more influenced by emotions rather than logic. Hence, at no extra expense, you can create brand promotion messages that support social causes and enhance credibility amongst the audience.

  1. Create a Captivating Hook

When Apple decided to advertise for its latest iPhone 6 in the Indian market, they came out with a concept that showcases how difficult it is to get your hands on your favorite gadget via wedding. Apple, for the first time, launched an EMI concept for its buyers and made an advertisement that stole millions of hearts.

It was a great branding technique to viral their product that too on EMI to reach the pool of customers who wanted to purchase an iPhone, but couldn`t due to their budget constraints.

Most people often switch channels in the first 20 seconds, if they do not like the ad or a post. So whether you are creating a post for social media, a YouTube video, or a TV commercial, unless the ad has the hook that would keep the viewers glued to their seats, it will fall flat on its face.

If you have put the finger on the right pulse, you may witness the boost in your sales and increase in your revenue. So give that hook to your customers and win their loyalty forever.

If you are an entrepreneur and want to learn brand strategy to viral your brand at no extra cost, you must stop relying on the barefaced bribery of a referral program and should rather try the above-mentioned super powerful marketing tips that will make your customer swoon.

You can also learn the business dynamics from the masters of the industries by taking our “Everything about Entrepreneurship” course. In this course, you will gain in-depth knowledge about taking your business to new heights.

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Business motivation Webinar

7 Effective Stress Management Tips To Handle Tough Times!

7 Effective Stress Management Tips To Handle Tough Times
7 Effective Stress Management Tips To Handle Tough Times

Since the coronavirus pandemic has struck the world, the traditional norms have changed. The schools are shut, businesses are closed and employees are working from home.

The new reality of self-isolating and maintaining the social distance are not just the healthcare guidelines, but also imperative for one`s health as well as others`. Many people are now working from home and struggling with the realities of juggling between professional as well as personal responsibilities.

As easier and simple it sounds, the reality is far from true. Many organizations are delegating tasks to their employees even post office hours and expect them to finish them. Apart from the work, people also have to take care of the daily chores at home that are equally essential for physical and mental well-being.  The unrealistic expectations have diminished the clear line, where the work ends and personal life begins.

According to a report published in the Hindu Business line, “7 in 10 Indian working professionals (70 percent) reported having felt waves of stress during the working week regularly”.

The report also stated that the stress levels that were reported in working professionals in the Indian workforce were significantly higher than the Asia-Pacific average of 60 percent.

Another report by LinkedIn Workforce Confidence Index`s mental health edition says that 2 in 5 working professionals are experiencing increased stress and anxiety while working from home during the Covid-19 pandemic.

The combination of working from home along with taking care of other household chores plus self-isolating and the negativity that has surrounded us is the perfect recipe for stress. However, there are many techniques for stress management.

Where eating healthy food will take care of your physical being, these seven stress management tips will keep your mental well-being intact:

  1. Take a Break from the Current Task

Most people feel that staying focused on a single task for a longer period will help them to finish their work faster. They work overtime and agree to take on extra projects due to the fear of being in the bad books of their seniors and rarely take a break. This is one of the major reasons behind stress.

Employees who believe that they must work round-the-clock to justify their performance index and to achieve good standing in the workplace have the wrong idea. Unfortunately, Indian employees often gain this idea through employer`s attitudes.

However, we would be glad to tell you it’s the world`s biggest myth.

Chaining yourself to your laptop or your work desk is not a recipe for your success according to a report published in Forbes. The report also added that when employees avoid taking adequate breaks from work their overall productivity and mental well-being significantly reduces.

Overworked employees also suffer from chronic stress and their overall work performance begins to suffer. And if you want to watch Stress Management Strategies Motivational Video in Hindi by Vivek Bindra, watch them here:

Stepping away from the task you are working on is one of the best stress management techniques. You do not need to spend a large amount of time away from your current task. Just a few minutes can do the trick. Simply shift your focus to something else. You can read a page from your favorite book, play a game or watch a motivational video or whatever you like, and then try to get back to work.

  1. Move around, Walk a little!

If there is one stress management tip that you must follow blindly (after the first one), then it has to be this one. Movement is great! It is the best antidote to stress. You should and must incorporate short movement breaks into your work schedule.

As little as 5 minutes of exercise or brisk walking around your home, or on the balcony can reduce feelings of stress and frustration.

Few laps of the walk, a 10-minute yoga session, dance on your favorite songs, or anything that works when it comes to making your move and shake off the stress. Not only this little movement will help reduce stress levels, but also prevent stiffness, headaches, and strain on the eyes.

  1. Change your Surroundings

Sometimes, all you need is a change of surrounding to uplift your mood. But, in this time of social distancing, going out is not a viable option. So why not change your surroundings? Move to a different room or work while sitting on a balcony.

If you work while sitting on your bed throughout the day, create a corner in your home dedicated to work. You can also sit up by an open window if you don`t have any outdoor space.

  1. Divide Household Chores Equally

Those who are staying with families or a partner have to juggle between work and personal life. It is essential to you divide the household chores equally so that you do not have to bear the burden alone.

  1. Pamper yourself

Most people when are working from home end to start their day in their nightsuits. Experts suggest that even though you are working from home, it is best to get dressed as it makes you feel good about yourself.

When you look good, you feel better about yourself and perform tasks with enhanced productivity. Take proper sleep and eat healthy food. This technique of stress management can help you feel rejuvenated.

  1. Call a Friend

One of the worst things that have ever happened in human history due to Covid-19 is the loss of human connection. Practicing self-isolation or self-quarantine is the need of the hour to keep COVID-19 spread in control. However, it is not good for mental health. Human beings are social animals and sometimes all we need is simple a conversation with our best friend or our loved ones.

So, if you feel that the anxiety and stress are getting the better of you, pick up your phone and drop a message or dial your best friend`s number. Do audio or video call, in case texting, isn’t effective.

  1. Be Compassionate to yourself & others

We are living in strange times that are difficult too. The information that we are receiving during these times can be depressing and discouraging. So, it is important now more than ever to be compassionate with yourself.

It is okay to not be productive 100% of the time. Some days, just doing the absolute bare minimum that you can manage is perfectly okay. Allow yourself to feel the stress, but do not let it consume you. Sit with your thoughts, keep a journal, and practice gratitude.

Tell yourself that this too shall pass and you are strong enough to get through it. Be compassionate with yourself and talk with empathy, like you will with your loved ones.

Stress is incredibly common during these times. As the anxiety and uncertainty of the future encapsulate us, stress management techniques are more essential than ever. Stay indoors and follow the healthy guidelines during the pandemic.

We hope our tips will prove beneficial and help you to lower your stress and anxiety levels.

 

Categories
Sales

Zomato Files for Rs 8,250 Crore IPO As Online Food Delivery Surges in Coronavirus Pandemic

Zomato (Photo Credits: Pixabay)

Online food ordering and delivery startup Zomato has filed for an IPO (initial public offering) of up to Rs 8,250 crore on April 28 as the food delivery business witnessed a surge amid the novel coronavirus pandemic. Zomato has filed its herring prospectus (DRHP) with the Securities Exchange Board of India (SEBI).

The food delivery platform has already converted itself into a public company from a private one. It intends to raise roughly Rs 7,500 by offering equity shares for sale. The rest amount of RS 750 will be raised through an offer for Sale by existing investor Info Edge.

“If the pre-IPO placement is undertaken, the minimum offer size (comprising the fresh issue so reduced by the amount raised from the pre-IPO placement, and the OFS) shall constitute at least 10% of the post-offer paid-up equity share capital of our company,” Zomato’s DRHP read.

Meanwhile, Zomato has not yet fixed the price band and lot size in which keen investors can bid for shares. The date for the IPO was also not declared in the DRHP.

Zomato, which was incorporated in 2008, is backed by China’s Ant Group. It is currently one of the most promising startups in India. According to Zomato’s official website, it has its presence in 24 countries across the globe. The food delivery startup also employs over 5,000 people.

Categories
Marketing

5 Brilliant Instagram Marketing Strategies For Your Business That Actually Work!

5 Brilliant Instagram Marketing Strategies For Your Business That Actually Work!
5 Brilliant Instagram Marketing Strategies For Your Business That Actually Work!

Being an entrepreneur is hard. Establishing a small business is even harder. You and your team, especially when it is only you, do everything you could to make the most of your available resources.

And the need to squeeze every drop of juice out of every resource certainly applies to your marketing efforts. No matter how much you do, there is always this feeling that something is lacking and you could be doing more.

So, how do know that whatever you are doing to get your small business in front of potential customers is working?

A recent study by Campaign Monitor brought some interesting facts. When the marketing teams of around 1,000 small business owners were asked, where their most significant opportunity lies, when it comes to brand awareness, their response was unanimous- Social Media, especially- Instagram for marketing.

On further asking 73% of the respondents reported that they would increase spending on social media channels like YouTube, Facebook, and Instagram. While many have already established a substantial brand presence on both YouTube and Facebook, most of them are still finding that their target audience has switched over to Instagram for their daily dose of social media.

Over 800 million monthly active users are on Instagram. Each day, more than 60 million images are posted, and 1.6 billion daily ‘likes’ are given on those photos.

Why? Instagram is easy to use with its scrolling feature, reels, videos and photos that are far more digestible by consumers.

What is Instagram Marketing?

Instagram Marketing is the new-age marketing strategy that allows businesses to interact with their target audience, at a more personalized level. What makes it a more powerful medium is that many are finding that they can implement influencer marketing to help their business reach a wider audience.

Is using Instagram for Marketing worth the time and resources?

From celebrities to sportspersons, politicians to businesses, everyone is on Instagram. And with millions of people joining in and spending at least once a day, with the right marketing strategy it could be beneficial for both big brands as well as startups who want to reach out to a wider audience.

There is a massive amount of followers and a large number of influencers too. This means that with the right plan, you can become an influential brand too.

Here are 5 powerful Instagram Marketing strategies that work and tip that are worth all your time and efforts:

  1. Switch to a Business Profile

If you haven`t already, you need to do this ASAP. Before you start thinking about making a strategy or a plan, you must have an Instagram Business Account. If you already have a personal account, you can easily switch to the business one, by going into the settings.

Why? Firstly, followers can call you directly, just like they would from your business website. Secondly, a business profile allows you to create posts and ads without needing to use any other marketing tools. Lastly, along with some perks, you also get access to Instagram analytics tools that provide statistics about the reach of your posts.

  1. Compelling Product Teasers that will urge people to buy

Ever thought that you could sell your products merely by posting product teasers on Instagram? Well, now you can!

Instagram is an amazing platform to advertise your products. And if you know how to utilize this platform creatively, you will roll!

Maintaining a balance between informing your customers and suffocating them is one of the most essential marketing strategies for Instagram. Customers these days are quite often bombarded with advertisements. So if you come out to be too pushy, followers will fly away. But by posting product teasers you can simply build up an air of curiosity and excitement without coming out too desperate.

Hence, on Instagram, if you play your cards right, you can gain new customers without annoying them off.

  1. Create Sponsored ads

Another brilliant tip that you can use on Instagram for marketing purpose is creating sponsored ads. We all must have come across Instagram ads while scrolling through our feeds. They have become quite common on this platform. Many brands are using this feature to expand their audience reach. Do you know the best part? You can control exactly how much you would like to spend on an ad by setting a budget.

You can create one ad or multiple ads with the carousel feature.

Sponsored ads give brands a whole new opportunity to target their audience. Before this feature was introduced, only your followers could see the updates and photos.

Now, every business can promote its products to its target audience by using engaging content and demographic information.

  1. Instagram Stories for Leads

The end goal of any business is to generate revenue. That comes from leads. And if you want to generate quality leads, Instagram Stories are here to help.

Instagram stories come in a “slideshow” format and are life for only 24 hours. However, they can be saved to any of your devices and can be reused later at any given point. Once a user clicks on your photo at the top, a window will pop up where they can watch your story.

You can use this feature to create stories with concepts that are not so common to attract your potential customers.

  1. Make the most of Free Instagram Tools

Business profiles on Instagram are more or less similar to Facebook business profiles. However, you can view impressions, reach, and engagement data along with a breakdown of the demographics of your followers including the information on their gender, age, location, and most active hours.

These insights are not generalized. You can get specific insights on posts for the week that show you how many impressions you have gained for the period.

Though these tools are free, they are priceless. You can use them to understand exactly how users are getting engaged with your content.

By using our effective Instagram Marketing strategies, you can establish your brand. If you want to know more about how to expand your business, you can take our ‘Everything about Entrepreneurship’ course.

Categories
E-Commerce

India’s Processed Food Products Exports Grow 26.51% During April-February FY 20-21 Despite Challenges Posed by COVID-19 Pandemic

India's processed food products (Photo Credits:Pexels)

Despite the challenges posed by the COVID-19 pandemic, India’s export of processed food products has witnessed a growth of 26.51%in the Rupee term during April-February (2020-21), compared to the same period during the previous year (2019-20). According to official data by the government, the total value of export of processed products was Rs 43,798 crores during April-February 2021 as per the quick estimates.

The data further informed that major processed food products exported from India include pulses, processed vegetables, processed fruits and juices, groundnuts, guar gum, cereals preparations, milled products, alcoholic beverages, and oil meals. Moreover, the value added products such as processed vegetables, alcoholic beverages, and milled products have witnessed a robust growth of more than 40% in April-Feb (2020-21) compared to same period in the previous fiscal (2019-20).

The export of miscellaneous processed items including Indian snacks, sauces, starch products, vegetable flours, malt products etc and pulses grew by 36% and 33% respectively in the first 11 months of the current financial year (2020-21). Considerable exports growth was achieved for the cereals-based products (18%), processed fruits and juices (12%) and Groundnut (7%). The export of oil meals rose by 96% in current fiscal (April-Feb).

Despite the COVID-19 pandemic disrupted trade around the world, the overall growth of 26.51% achieved in export of processed food products of APEDA scheduled products due to concerted efforts and initiatives taken to facilitate export from India.

According to Dr M Angamuthu, Chairman, APEDA, this trend of increasing exports of processed food products is likely to continue in the next financial year (2021-22).  An increase in demand of Pulses, Processed fruits and vegetables, Milled products, cereals preparations and other processed items is seen especially from Middle East, Far East, USA and UK markets.

For boosting agricultural and processed food products exports, APEDA initiated series of measures including virtual buyer seller meet, product promotion meeting, webinars, creation of products specific export promotion forums, ensuring market access through organizing exports promotion activities, MOUs with key stakeholders, extending financial assistance for exports promotion and promotion of GI products.

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Technology

Xiaomi Leads India’s Smartphone Market With 26% Share for January-March Quarter in 2021: Report

Xiaomi (Photo Credits: Facabook)

Xiaomi managed to lead the Indian smartphone market with a 26 percent market share in Quarter one 2021, as total shipments increased 23 percent (on-year) to reach over 38 million units in Q1 2021, according to data released by Counterpoint’s Market Monitor service. However, the second quarter is likely to be affected due to the lethal second coronavirus wave.

Xiaomi was followed by Samsung with 20 percent in the second position, while Vivo was third with a 16 percent share, the report said. The fourth position was held by realme with 11 percent share.

“Continuing with its stellar run, India’s smartphone market registered a third consecutive quarter of record shipments in Q1 2021, riding on pent-up demand. Consumer confidence also increased due to the beginning of a vaccination drive in the country,” said Senior Research Analyst Prachir Singh.

“But these numbers should be taken with caution as a second and more virulent wave of COVID-19 is currently on in the country and is likely to impact the coming quarters,” he cautioned.

Meanwhile, India’s mobile market grew 19 percent year-on-year in the January-March period due to the sturdy performance of both smartphone and feature phone segments.

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Business motivation

7 Quotes to Inspire and Motivate Budding Entrepreneurs and help Them Grow Their Businesses

Business Motivating Quotes

Every person aspiring to be a successful businessman or a successful entrepreneur has to remember one thing that you should keep yourself going, despite all odds. There are many definitions of success, but one thing remains constant that success comes only to those who try and fail in their efforts at first. One has to be hardworking, inspired and dedicated to the work one is into. An entrepreneur should focus on their business and has to look out for opportunities in the market to make his/her brand stand out from the rest.

However, there are times when most people think of giving up because they are tired of trying. But wisdom lies in giving yourself some break and revitalizing yourself with some positive energy.

Here are some inspirational quotes from successful people like Steve Jobs, Bill Gates, Mark Zuckerberg and others to inspire you:

  1. “Always deliver more than expected.” – Larry Page, co-founder Google
  2. “All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA.” – Reid Hoffman, co-founder LinkedIn
  3. “Every time you state what you want or believe, you’re the first to hear it. It’s a message to both you and others about what you think is possible. Don’t put a ceiling on yourself.” – Oprah Winfrey, media proprietor
  4. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” – Steve Jobs, Co-founder, CEO, Chairman Apple Inc
  5. “All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA.” – Reid Hoffman, co-founder LinkedIn
  6. “I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.” -Jeff Bezos, founder and CEO Amazon
  7. “My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had — every day I’m learning something new.” -Richard Branson, founder Virgin Group

We hope these inspiring quotes will surround you with some positive energy and inspire you to keep going and trying hard to make your business successful.