Tag: Business Coaching

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Motivational

3 Consumer Trends In 2023 Entrepreneurs Should Watch Out For!

3 Consumer Trends In 2023 Entrepreneurs Should Watch Out For!
3 Consumer Trends In 2023 Entrepreneurs Should Watch Out For!

Do you understand your customers? What their fears might be or the value they possess? Understanding your customers is a very important aspect of any business. Knowing about the challenges they are facing and what they expect from businesses can contribute to a business’s success. These factors affect how they interact with your company.

Here are three consumer trends you should watch out for in 2023:

1. Trust-Based Economy

Be it a personal or a professional relationship; trust is a significant part of anything that forms a strong foundation. Unfortunately, it has become a commodity in these modern times. But the brighter side is that it has not lost its value. Rather it has gained a lot of value for businesses like Uber, Ola, Airbnb, and a lot more companies that completely depend on customers’ trust.

As we get into cars with strangers, sleep in the homes of people we’ve never met, and lend money to others on the other side of the world, a powerful new currency is emerging — and it’s based on trust.

Customers are more likely to engage with companies that actively demonstrate good values and prioritize health and safety. This trend is a welcoming change and has brought a sense of inclusivity by sparking new thinking and patterns where the customer is no more just a prospect, but a human too! Businesses that will focus more on customer satisfaction will be rewarded with huge profits. You can hire a business coach who can help you overcome these aspects.

2. Brand Loyalty

Thanks to digitalization, the world is now an open playground for businesses where those who not just abide by the rules, but keep on making improvements, win the loyalty of the customers. While this is great news for the customers, it also means that developing brand loyalty is crucial more than ever.

However, customer relationships can be affected by unexpected factors. Here are some of the following:

  • 70% want to know you treat employees well.
  • 61% are looking at how you respond to racial injustice.
  • 50% will be scrutinizing your environmental practices.
  • 47% consider action on economic injustice important.
  • 41% rate you on how involved you are in the community.

One of the obvious ways of building brand loyalty is to deliver on everything you have promised and deliver that to the highest standard. Never let your customers down. The services and products you provide also need to be of the highest quality. Maintaining this quality in everything you do so that the value you offer is never questioned. You can learn about distinct ways by taking help from a business mentor.

Another thing is to never forget about your customers; also never let them forget about you. Regularly conversing with them will strengthen the bond between you and your organization, and your client and their organization. Share the latest developments in your organization with your clients and ask them about theirs. You can also build loyalty by focusing your organization’s combined efforts on customer experience and service.

3. A Pleasant Omni-channel Experience

Your customer should be able to interact with your business across multiple channels as part of one seamless customer journey. Marketing, sales, customer support, and even in-store experiences are synced up so a customer can easily go from one customer channel to another to complete their purchase.

Customers want to experience a consistent voice across departments. Many believe that it doesn’t feel like service, sales, and marketing teams share true information for a seamless experience.

The most important thing to remember about creating an Omni-channel customer experience is that it needs to deliver what your customer wants, when they want it, and how they want it. Make sure you’re rewarding your customers with a great, joined-up experience in exchange for their data.

The future is the sky’s limit for businesses. So, do deep research to understand and give your customers nothing but the best experience. The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

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Motivational

10 Powerful Elon Musk Quotes That Will Inspire You To Achieve Business Success

10 Powerful Elon Musk Quotes That Will Inspire You To Achieve Business Success
10 Powerful Elon Musk Quotes That Will Inspire You To Achieve Business Success

Known for his impressive accomplishments, Elon Musk has been an inspiration for many young entrepreneurs across the world.

While Musk has founded billion-dollar companies, money was not the driving force behind them. He invested a huge whopping amount and sometimes nearly all of his fortune to solve some of the world`s biggest problems.

Just like Elon Musk, we too believe that ordinary people write extraordinary stories by believing in themselves. To inspire our readers, we are presenting some of the key learning lessons from Musk’s life. Take on the impossible with these seven Elon musk quotes:

1. I think ordinary people can choose to be extraordinary.

2. The first step is to establish that something is possible; then probability will occur.

3. When something is important enough, you do it even if the odds are not in your favor.

4. If you get up in the morning and think the future is going to be better, it is a bright day. Otherwise, it’s not.

5. Persistence is very important. You should not give up unless you are forced to give up.

6. If you go back a few hundred years, what we take for granted today would seem like magic-being able to talk to people over long distances, transmit images, fly, and access vast amounts of data like an oracle. These are all things that would have been considered magic a few hundred years ago.

7. The first step is to establish that something is possible; then probability will occur.

8. It’s OK to have your eggs in one basket as long as you control what happens to that basket

9. My biggest mistake is probably weighing too much on someone’s talent and not someone’s personality. I think it matters whether someone has a good heart.”

10. If something has to be designed and invented, and you have to figure out how to ensure that the value of the thing you create is greater than the cost of the inputs, then that is probably my core skill.

Turn your ideas into reality with smart business models and strategies with our business coaching programs that will take you from a newbie to a pro!

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more, visit: https://www.badabusiness.com/psc

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Startup

5 Small Startup Business Ideas To Start In 2023

5 Small Startup Business Ideas To Start In 2023
5 Small Startup Business Ideas To Start In 2023

Starting one’s own business is everyone’s dream. However, most budding entrepreneurs see their dreams in cold water due to lack of funds and sometimes due to a lack of good ideas.

But, if you possess some special skills you can start your own small business with low investment. Today, with a great business idea and help from the best business motivational speaker in India, you can start a small online business with minimum investment. While some profitable small business ideas can be operated from your home, in other cases, you may need to lease small premises.

A good business idea may seem hard to come by, but with some planning and preparation, you can easily launch a profitable small business to supplement your income — or become your full-time boss.

Here are five small online business ideas that can be started even in small villages and rural areas that can be considered to increase job creation:

1. Start Your Blog

Various bloggers are making handsome incomes by writing about their passion or expertise. Try to understand your niche by using your content and you will make more money with your blogging career. According to a report, 73% of the bloggers who earn above INR 8 lac per year focus on their content. Make a content calendar and start building a loyal audience base using various email marketing and marketing automation software.

2. Jewelry Making

If there is one thing after food that never goes out of fashion and demand is beautiful pieces of jewelry. The best example of it is that even during the COVID-19 pandemic when many businesses were shut down, the demand for artificial jewelry pieces stayed high.

There are portals like TradeIndia where people can create an online shop to contact good manufacturers for procuring jewelry and selling it. Also, the first customer of the business can be your friends and family members who can endorse your products in their circle. To grow your online business you can consult with a motivational coach for entrepreneurs.

3. Baking

If you have a thing for a bakery, you can also start your own bakery business. This business does not require a large investment. You only need a minimum investment to procure an oven and buy ingredients for baking. When starting from a small scale, there is no need of doing branding. However, it is essential to focus on the quality and delivering a product, which customers would relish. This business can be started with an investment between INR 15,000 and INR 25,000.

4. Homemade Candles

In the last few years, many people are getting inclined toward aromatherapy and scented candles. Candles are a wonderful way to enhance the interiors of homes and for gifting purposes. You can start this business online with a minimal investment either by manufacturing it at home or procuring it from a third party.

You will require wax, wick, molds, thread, aromatic oils, and more to start your business. Apart from this, you will also need to have some candle-making equipment, which includes a melting pot, pour pot, thermometer, weighing scale, hammer, and an oven to melt the wax. Once your business starts growing, you can also hire a motivational coach for entrepreneurs.

5. Graphic Designing

From designing marketing collaterals, including posters, banners, and logos to creating stunning designs of landing pages, graphic designing offers an ocean of opportunities to those who are passionate about their work. You can pitch your design skills to small business owners or individuals to start your gig. If you have prior knowledge of this field, then getting clients would be helpful. However, learning the basics of graphic design from scratch is pretty easy, with a vast number of online courses.

If you have a great small business idea, you can begin to work on it because they require minimum investment. To ensure that your business runs smoothly, you can also consult with the best business coach in India.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, you can visit www.badabusiness.com.

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Business motivation

5 Top Investment Tips From Warren Buffett For Every Investor

5 Top Investment Tips From Warren Buffett For Every Investor
5 Top Investment Tips From Warren Buffett For Every Investor

Warren Buffett, even at the age of 92 years is famous for his smart investments along with his sense of humor in investing in the stock market. But even in his old age, his jokes continue to amuse people. Over the years, Buffett has invested in many profit-making behemoths, helping him and his clients generate record income.

Here are Warren Buffett’s top five investment tips for every investor:

1. Do not Put All Eggs in One Basket

When it comes to investment, Warren Buffett suggests that one should have a diverse portfolio. Never invest all your money in one scheme. Whether you are a beginner or a seasoned investor, diversification is one of the most vital strategies to invest in the industry because it mitigates the chance of losses. The idea behind this technique is to not put all your money in one place.

Diversification promotes spreading capital in different stocks across various industries. This squares the losses that you incur in one stock with the profits that you make in others. You can also watch this informative video on trading by Dr. Vivek Bindra- the best business coach in India.

2. Believe in Long Term Investing

If you are thinking about investing in stocks, think about owning them for 10 years. One should only invest in the stocks of a company if its products or services could be relevant in the next ten years. Buffett believes that going that extra mile before picking a stock would always pay off in the long term.

3. Create Multiple Income Sources

Warren Buffett suggests that if you want to create wealth, never depend on a single income. Always make investments to create a second or third source of income. Having multiple sources of income helps you to generate passive income and secure your finances for the future.

4. Seize the Opportunity

Warren Buffett says that opportunities come without notice.  So when it knocks at the door you should seize it and use it decisively. When stock prices are significantly low, investing heavily might be a good idea. Good prices may not come along again soon. He says, “When it rains gold, put out the bucket, not the thimble.”

Want to know how Warren Buffett became the king of trading? Watch his case study here-

5. Save Before Spending

If you spend more than what you earn, you will end up with a negative bank account. If you want to create wealth, you need to have a budget in place. Before spending, ask yourself, whether you need that expensive bag that you have been eyeing for months. Take out a fixed amount every month for the saving purpose and then whatever is left you can spend.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

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Motivational

Improve Your Body Language & Look More Confident With These 5 Powerful Tips!

Improve Your Body Language & Look More Confident With These 5 Powerful Tips!
Improve Your Body Language & Look More Confident With These 5 Powerful Tips!

You may be a successful entrepreneur with excellent leadership skills but do you look like one? Influencing people’s perception of you is called impression management. And in today’s world building a positive image is essential to be successful in any industry.

Whether you are looking to crack a job interview or want to impress investors, your body language plays a key role in effective leadership communication. Here are five body language hacks that will make you look like a leader:

1. Make Eye Contact!

Nope! We are not talking about staring at people. But when you make eye contact while talking to someone, it makes you look more confident and interested in the conversation. People who don’t make eye contact look timid, shady, and uncomfortable either with the conversation or the entire environment. Keep a subtle gaze and be comfortable with holding eye contact while talking. Learn how to build a magnetic personality in this video from Dr. Vivek Bindra– the best motivational speaker in India– 

2. Pay Attention to Posture

Power and authority are often expressed by non-verbal language. You don’t have to shout out and demand attention. All you have to do is pay attention to body posture. When you want to project leadership presence at a conference or in a meeting, sit tall and claim your territory. Sit tall, don’t slouch, uncross your legs and place your feet firmly on the floor.  Widen your arm position and keep your elbows away from your body.

To avoid looking unsure or hesitant, widen your stance, relax your knees, and center your weight in your lower body. Keeping your posture erect makes you look more confident and credible.

3. Quit Fidgeting

Fidgeting is your body’s response to a situation where you feel confused, anxious, or uncomfortable in a certain situation. Fidgeting includes biting nails, and moving legs nervously, which signals you are anxious. People often start doing it without even realizing that they are shaking their legs, biting their nails, or sweating their palms. So when you catch yourself doing this, take a deep breath, relax and stop fidgeting.

4. Smile To Make a Difficult Task Seem Simple

Only human beings are bestowed with the ability to smile. And this is unfortunate that as compared to kids, we adults laugh and smile less often. No matter the task, when you frown or grimace, your brain releases stress chemicals into your bloodstream. And this creates a vicious circle: the more stressed you are, the more difficult the task becomes.

When you smile, your brain gets the message that the situation is not-so-bad. However, avoid smiling like a creeper. Have a happy and relaxed demeanor when you enter the room to put other people at ease and increase credibility.

5. Sound Like a Confident Leader

How you say a certain thing matters more than what you have to say! And as a leader, you can be sure that people will not only be listening to you but will also be evaluating how you say what you say.

Put enough emotion in your voice, so that you don’t sound like a well-rehearsed parrot. Speak politely but sound confident. Don’t mumble or speak too fast as it might make you look under-confident. Take pauses while speaking wherever it is appropriate. It’s unexpected, it’s attention-getting, and it’s effective . . . very effective. And avoid using the words “like” or “um” too much. This will make you sound more confident. Always make sure you are speaking with enough volume to be heard. And remember to enunciate and speak clearly.

In the workplace, how you conduct yourself matters a lot! Well, the first impression certainly shouldn’t last a lifetime but can affect how a person perceives you when meeting you for the first time. With these 5 hacks, you can improve your body language and appear to look more confident.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about our courses, visit: www.badabusiness.com

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Motivational

11 Powerful Quotes Of Indra Nooyi On Leadership Success

11 Powerful Quotes Of Indra Nooyi On Leadership Success
11 Powerful Quotes Of Indra Nooyi On Leadership Success

From a quiet young girl in Madras (known as Chennai today) to becoming a ferocious leader in the boardroom, Indra Nooyi is the former Chairman and CEO of PepsiCo. Her journey showcases her persistence, passion, determination, and her hunger to achieve something big in her life that led to her huge transformation.

Here are eleven powerful quotes from the “Dragon Woman” Indra Nooyi that will help you become a successful business leader:

1. As a leader, I am tough on myself and I raise the standard for everybody; however, I am very caring because I want people to excel at what they are doing so that they can aspire to be me in the future.

2. I’m very honest – brutally honest. I always look at things from their point of view as well as mine. And I know when to walk away.

3. I pick up the details that drive the organization insane. But sweating the details is more important than anything else.

4. The distance between number one & number two is always constant. If you want to improve the organization, you have to improve yourself and the organization gets pulled up with you.

5. The one thing I have learned as a CEO is that leadership at various levels is vastly different. As you move up the organization, the requirements for leading that organization don’t grow vertically; they grow exponentially.

6. CEOs and leaders have to be life-long students. Not just students in the sense of attending courses or reading a book. You’ve got to learn how to read widely, walk the market, look at the trends in the marketplace, and make connections that don’t seem obvious. And start painting pictures of what the future could be. Then watch the consumer behaviors.

7. Most importantly, we want to create a company where every employee can bring their whole self to work.

8. Please help others rise. Greatness comes not from a position, but from helping build the future. We should pull others up.

9.  Take a stand. Be known for your courage and confidence.

10. Bring together what is good for business with what is good for the world.

11. Whatever anybody says or does, assume positive intent. You will be amazed at how your whole approach to a person or problem becomes very different.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about our courses, visit: www.badabusiness.com

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HR & People Management

9 Worst HR Policies Which Should Have Been Removed Long Back!

9 Worst HR Policies Which Should Have Been Removed Long Back!
9 Worst HR Policies Which Should Have Been Removed Long Back!

Contrary to the common notion, a human resource department is a crucial part of every organization. Many believe that the human resource department is a liability; however, the success of an organization depends on it. Hunting and recruiting the right candidates while keeping the current employees happy to maintain all the records is no easy task. And we surely respect them for carrying out all critical tasks so smoothly. However, there are some HR policies that not only do not make any sense but are also downright unethical.

Increase the productivity of your employees by learning how to build an effective team by clicking here.

Here are nine of them that we think should have been removed from the HR policies long back:

1. Three Month-Notice Period

If you are working with a multinational company, you must be aware of this policy. A notice period of more than 30 days is considered to be unethical by employees who are willing to leave the organization for some reason. When companies hire a new candidate, they expect him or her to join immediately. Hence, they should not make their employees serve a notice period of three months.

2. 45 Days for the Full & Final

When an employee decides to leave an organization, he or she does not receive a month’s salary, thanks to an F&F of 45 days. The period of 45 days is completely unjustified as the process can be taken care of in less than 45 days. The forty-five days might still be okay, but when that duration increases and becomes 60 days then it becomes a problem. On top of that, no response from HR despite continuous emails and calls makes the entire experience even worse. If there’s a system that needs to be followed by every employee, it’s HR’s responsibility to ensure that that system is being followed.

3. Fixed Time for Coffee & Loo Breaks

Now there is a reason why the act of going to the washroom is called “Nature’s call”. It simply means that humans have no control over it and should address the call wherever and whenever it is required. The HR policy to put a tab on coffee and loo breaks should be termed illegal. An employee is a full-grown adult and it is extremely annoying to be told how many times they are allowed to use the washroom.

4. Unfavorable Leave Policy

Where some companies allow their employees to take a few days off, with the managers being understanding and accommodating towards their teammates, some companies treat their employees like criminals when they ask for a leave. Well, if an employee is entitled to have annual casual and sick leaves, they should also be allowed to utilize them. The unfavorable leave policy should be removed for a healthy work culture and work-life balance.

5. Working Weekends

Weekend…..what weekend? There is a thing called work-life balance, but sadly many organizations do not understand the concept of giving their employees a day off to enjoy family time. It is not surprising that millennials are frustrated and are suffering from depression and burnout due to workload. Asking your employees to work on weekends or anytime which is not their official working hours, without even compensating them for the same, is unethical.

6. Terminating an Employee For Being Late

If you have not been living under a rock, you must remember the incident when a man got fired for being 20 minutes late for the first time in 7 years. Yes, this is the injustice we are talking about. If companies expect their employees to work for late hours just to show their dedication, they should also expect that a person can be 20 minutes late. RIGHT?

7. Offering Less Salary to Prospective Employees

If you have ever received a call from the recruiter, you must be aware of how HRs talks when it comes to disclosing salary information. It is more of a practice than a policy, but either way, it is not conducive to a person’s growth. When you have a talented prospect that perfectly fits the bill and surpasses all your criteria and asks for a salary that comes under your budget bracket, then it doesn’t make sense to offer a lower salary without disclosing the budget.

8. Firing Someone for Moonlighting

What an employee does outside their working hours should not be a concern for any organization (except if they are indulged in criminal activities). A couple of weeks ago, Wipro terminated more than 300 employees because of moonlight. Moonlighting is a term used for employees who have taken on additional projects through freelancing. Of course, employees should not trade company secrets or policies with direct competitors. But other than that a company should mind its own business.

9. Making Employees Pay for Breach of Employment Bond

First of all, it is completely illegal to make anyone sign a bond. On top of that making, your employees pay for breaking the employment bond is completely unethical. No employer can ask employees to pay for breaking the employment bond if they haven’t incurred any expenses in the special training of an employee.

These HR policies do more harm than good to employees who are investing their 9-10 hours in the growth of an organization. We believe these policies should be removed, what do you feel? Share your thoughts with us in the comment section.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit:www.badabusiness.com

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Motivational

8 Powerful Yet Hard Truths That Will Change Your Life! 2025

8 Powerful Yet Hard Truths That Will Change Your Life!
8 Powerful Yet Hard Truths That Will Change Your Life!

Many entrepreneurs want to turn their startup business into a large venture. But due to a lack of guidance and the inability to have the right mindset they seldom succeed in taking their business to the next level. While there are many business motivational speakers in India, very few small business owners and entrepreneurs think about consulting them. However, working with a business coach can yield fruitful results in the long term.

A good business mentor will not only guide you with their years of expertise that they have experienced first-hand but can also help you to navigate the uncertainties of the business world. Many people often give up easily as soon as the situations begin to go haywire. But only with consistency and determination, you can fulfill your dreams.

On World Mental Health Day, let us give you eight golden truths that might shake you, or might hit you differently, but will bring you closer to the reality of life.

1. Consistency = Success

If you type the word ‘Success’ on Google, you will come across thousands of articles talking about tips and tricks and smart hacks to become successful in your life. From making small changes in your routines to big changes in your lifestyle, you will come across various tips claiming to produce guaranteed results.

But truth to be told, success is 5% brains and 95% consistency! Often people try to achieve something but give up soon. Others do not even attempt to achieve because they think they are not equipped with the required skills or knowledge. However, it is the consistent efforts and determination of a person that helps him win the race. You can watch some of the most amazing videos by Dr. Vivek Bindra- the best motivational speaker on how to create and set your goals.

2. Energy Flows Where the Focus Goes

Your energy and focus can make anything possible. And hence, you must focus your attention and channel your energy in the right place. Finding multiple time management tips will not help unless you figure out what are the activities that are taking up most of your time.

Most often people waste a lot of their energy on overthinking and meaningless relationships which are not at all constructive. Another thing on which the majority of people waste their energy and time is social media platforms. Although social media platforms also have lots of benefits, very few take advantage of it. So, before you start trying to find out excellent time management tips to increase your productivity, try to stop your time and energy from leaking from these three cracks.

3. Lack of Self-Awareness is the Most Dangerous Flaw

To evolve and grow in life, it is very essential to be self-aware. When you know what your strengths and weaknesses are; only then you can try to be a better version of yourself. However, one of the most dangerous flaws is the lack of self-awareness. If someone can’t tell you what their flaws are, they can never outgrow them.

4. Invest Your Money Before Spending it

In today’s world, people try to impress the people they don’t like by purchasing the things that they don’t need by spending money they don’t even have. The irony of this situation is that many people die while paying their debts and installments.

Hence, it is very important to have your finances in place. If you spend more than you earn to buy the things that you don’t even need, you will end up struggling for money. Always invest your money in buying assets or investment plans that generate income.

5. Actions Speak Louder Than Words

People often boast about the kind of person they are or about their character. But actions speak louder than words. A person’s ability to resist material things speaks volumes about their character rather than their ability to obtain them. The things that you possess say a lot about the kind of person you are in real life.

Many entrepreneurs often use their profits in buying expensive cars and other luxurious things instead of investing in their business growth. This can stall the progress of their business and might result in limited business operations.

6. Know When to End Partnerships & Relationships

Sometimes the things that we tend to hold for a long time are the things that stop our growth- professionally and personally. Many times entrepreneurs carry the baggage of partnerships with investors and clients just because they have been friends for a long time.

However, know that it is not the duration of a relationship or a partnership that matters, but the quality of it. How much value is it bringing to the table? Is it helping you to keep your mental peace or you are struggling hard to keep it going? Analyze it closely and know when to forge new partnerships and when to end them.

7. People Pleasing Can Cost Your Self-Worth

Whether you are an entrepreneur or an employee working in the corporate world, networking can help you to grow and find new opportunities. However, people have built a culture of appeasing peers and seniors for professional gains and opportunities. But can we blame them entirely? Not really!

The culture of ego-massaging and people-pleasing has been encouraged from top to bottom. And people who have this skill ensure a comfortable professional journey in their organization. However, it may help you to achieve short-term goals. But in the long run, it will cost you your self-respect. You will never be able to respect yourself because you will become like a slave to external validation and people-pleasing just for a momentary gain.

8. You Are Where You Were Meant to Be

The world went digital for the convenience of human lives. Unfortunately, it has also caused a lot of mental health problems associated with too much consumption of information, negative feedback, criticism, and addiction to things that are filled with hatred and self-doubt.

Beautiful pictures on Instagram and Facebook make others believe that they are leading a life that is far from picture-perfect. This fills them with disappointment, self-criticism, envy, and dissatisfaction with their own lives.

But it is very important to know that you are exactly where you are meant to be. There will always be someone better, smarter, prettier, and more successful than you. But that does not diminish the struggles you have faced and the things you have achieved in your life. If you keep thinking that your happiness lies in a particular place, or you will attain happiness after achieving a particular milestone, you will never find happiness.

Stay happy and confident with whatever you have and wherever you are currently and keep aiming for more. The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

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Sales

How To Write A Perfect Sales Copy For Your Product?

How To Write A Perfect Sales Copy For your Product?
How To Write A Perfect Sales Copy For your Product?

Summary: Want to increase sales? Discover how you can generate more leads by choosing your words wisely.

Many entrepreneurs often lose their sleep because their ad copies fail to perform! If you are a copywriter, you probably analyze it too, but even if you are not a copywriter, it is critical to understand the critical elements that make a copy good.

If you don’t want to be at the mercy of your marketing director or ad agency, you must understand the inherent structure of an excellent copy that sells.

Here are 4 tips to craft a perfect sales copy:

1. Craft a Perfect Headline

Headlines are significant. If done correctly, it will trigger a spark in that prospect’s emotional core and that’s when the magic begins that can change doubt into confidence, despair into hope, and fear into courage.

And yet not many people invest much time in thinking about the headlines while writing copies. The headline is essentially the ad to your ad. It is crucial to grab your potential customer’s attention to make them read the entire message. To craft a perfect copy, it has to tap into your target audiences’ core. This tip will require you to invest time, but once it is optimized, it will attract customers to your startup business like a moth to a flame. You can also consult with a business coach who has experience in crafting a sales pitch.

2. State The Promise Clearly!

Every winning ad copy that resonates with the promise you have made to your customers works the best. The first two paragraphs after the headline serve the function to restate the promise of your product or service. However, it also states who is it for, and who it isn’t for.

Once your well-written copy grabs the customer’s attention, he or she begins wondering if it has something for them. It is your lead’s job to clarify what your product or service is and what it will deliver. If the message is not clear, a reader will get confused and a confused mind almost always withdraws and says “NO”. A winning lead should be clear, and concise, and deliver the promise that you have made.

3. Make it Clean With Bullet Points

Mystery, novelty, promise, and vivid imagery are the key ingredients to crafting a perfect headline with bullets. We all are aware of the clarity that bullet points provide us in any presentation, article, or blog. These are concise statements that offer insights about benefits but do not reveal anything. The purpose of bullet points is to arouse curiosity. The bullet points that are excellently crafted have elements of. This invokes an image inside a customer’s mind and makes it easier to make readers take action.

4. Body Copy

Body copy is that part of the sales argument, which is often the least-read part. Most of the readers skim through this portion in an unconscious attempt to figure out how it is beneficial for them to read the entire body of the sales letter. To attract more customers for your startup business, use subheadings and unused bullets to divide the letter into distinct sections. Add some images, sales arguments, promises, and proof and push tactics to craft a unique selling proposition around your startup business.

If done right, a copy can become a frictionless call to action. With these four simple steps, you can craft a perfect sales copy. You can boost your sales easily with the right guidance from a business expert. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about it, visit: www.badabusiness.com

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Startup

4 Key Reasons Why Branding Is Super-Important For Startups

4 Key Reasons Why Branding Is Super-Important For Startups
4 Key Reasons Why Branding Is Super-Important For Startups

Branding plays a crucial role in the success of every business. Your brand becomes a part of the customer’s everyday life. If a customer believes that your brand is the best in the market, then a customer will buy it irrespective of its price. This is the impact of having a solid brand image. When it comes to startups, it is vital for the development and growth of an organization.

But many entrepreneurs fail to recognize its importance in the initial stage of the business. They make the mistake of obsessing over their products and turn a blind eye to every aspect of the branding. This can lead to a series of disastrous consequences for the product as well as the company in the long run. Due to negligence, the brand might become unnoticed and irrelevant.

According to an analysis conducted by the Marketing Accountability Standards Board (MASB), brands contribute on an average of 19.5% and if the impact is measured based on firm cash flow, profits, and firm value, the impact could be contributed to over 50% of the enterprise value.

Another report by the Marketing Science Institute (MSI) that included around 220 consumer products found that a superior brand preference or reputation commanded price premiums of 26% on average, even when brand quality is the same.

1. Your Brand Image is like a Living Entity!

If your brand can disrupt the market and generate excitement by showcasing the life, you can get a loyal clientele. Your brand grows and matures over the years and builds its persona just like a living entity and provides a solid competitive advantage.

In this age of digitalization, it is important to have a unique brand strategy that will engage the audience across multiple mediums. Therefore, it is essential for every company to carefully select and invest when it comes to building a brand that speaks volumes about the company’s unique business strategies and core values. You can also hire a business coach who can help you to build a powerful brand image in the market.

2. Branding has a Lot of Impact on Sales

If your brand connects straight away with your target customers, it will result in an excellent customer experience. And according to a report published in Forbes, ‘73% of companies with above-average customer experience perform better financially and also get higher revenue’.

Another report suggests that around 17% of consumers are willing to pay more to purchase from a brand that has a great reputation and market value. The major reason why a customer will choose your brand instead of your competitor will largely depend on how the consumers ‘feel’ about your company.

And why is this factor important for a startup? Startups tend to have major competitors who have a larger team, better infrastructure, brand reputation, and marketing knowledge. A good brand image will help you to attract more customers and your product will finish on top of your competitors.

3. Helps to Raise Awareness About Your Uniqueness

Startups represent innovation and a distinct approach toward the same product that is already available in the market. It’s their uniqueness that connects them super strongly with their customers. However, too many companies want to represent their brand under a perfect and idealized spotlight. This results in a brand image that lacks the character, texture, and trust of a consumer.

Another blunder that most startups do is copying other businesses or internet trends and images. Creating a fake image of their brand that does not represent them would simply mean wasting the most valuable emotional factor due to which a startup ends up eroding its customer base.

4. Effective in Digital Marketing!

With technological advancements, the internet has slowly taken over. Today, with the advent of affordable smartphones, the branding of products online is no longer a luxury. It has become a necessity for startups where they can sell their products to a wider audience.

With cost-effective internet that is available to most people, a business must use this opportunity. Despite the changing times and mediums of advertising, branding is still an integral part of advertising and the business world. Hence, listen to what stakeholders and customers have to say about your brand, and use their feedback to make improvements. This will also build a better brand image.

Learn how you can take your startup to new heights with our business coaching program. Click here to know more about this product: www.badabusiness.com