Category: Startup

Categories
Startup

Startup India Seed Fund Scheme To Support Startups and Domestic Entrepreneurs; Here’s How the Scheme Would Help Businesses

startup ipo india

New Delhi, April 20: Startup India seed fund scheme would support domestic entrepreneurs and their business ideas that often cannot take off due to the absence of critical capital at an early stage, Commerce and Industry Minister Piyush Goyal on Monday said. The Startup India seed fund scheme was announced by Prime Minister Narendra Modi in January to support startups and help budding entrepreneurs pursue innovative ideas. The Minister said that good ideas often get bought out by international venture capitalists at throwaway prices.

While launching the scheme, Goyal said that the idea behind the scheme is to ensure adequate availability of funds, particularly to startups with good ideas in different fields. “I do hope that this scheme will support our domestic entrepreneurs and their business ideas that often cannot take off due to the absence of critical capital at an early stage,” Goyal added.

The scheme will be implemented from April 1, 2021. The Rs 945 crore corpus will be divided over the next four years for providing seed funding to eligible startups through eligible incubators across India.

Here’s how the Startup India seed fund scheme would benefit the startups:

  1. The scheme will secure seed funding, inspire innovation, support transformative ideas, and facilitate implementation of those ideas.
  2. Smaller towns are often deprived of adequate funding and this scheme will create a robust startup ecosystem in Tier 2 and Tier 3 regions of India.
  3. The government has constituted an Experts Advisory Committee(EAC) which will be responsible for the overall execution and monitoring of the scheme.
  4. Over 7,500 new startups are incorporated every year and it is essential to provide seed funding to startups with innovative ideas to conduct their ”Proof of Concept”.
  5. The scheme is being launched by DPIIT (Department for Promotion of Industry and Internal Trade) to support this early-stage startup funding.
  6. It would provide financial assistance to startups for Proof of Concept, prototype development, product trials, market entry and commercialization. The scheme aims to support an estimated 3,600 entrepreneurs through 300 incubators.

Reports inform that the online portal created by DPIIT for the scheme will allow incubators to apply for funds under it. Also, grants of up to Rs 5 crore shall be provided to the eligible incubators selected by the EAC. The selected incubators would provide grants of up to Rs 20 lakh for validation of Proof of Concept, or prototype development, or product trials to startups. According to eports, an investments of up to Rs 50 lakh will be provided to the startups for market entry, commercialization, or scaling up through convertible debentures or debt-linked instruments.

 

Categories
Marketing Sales Startup Strategy

5 Reasons why Content Marketing is Crucial to your business!

‘Content is King’-we all have been hearing this since the evolution of digital marketing. But, as the coronavirus pandemic continues to ravage the world`s economy and countries, this phrase seems to fit the bill like never before- especially for the entrepreneurs who rely on content marketing campaigns to attract more audience and get the word out about their business.

We live in an era where the audiences are tech-savvy enough to recognize the reliability and ignore the noise from the traditional advertising methods.

According to a Mckinsey report, India`s newly digitizing sectors have the potential to create a whopping-sized economic value by 2025. From $130 billion to $170 billion in financial services, including digital payments; $50 billion to $65 billion in agriculture; $25 billion to $35 billion each in retail and e-commerce, logistics, and transportation; and $10 billion in energy and healthcare, the trend of businesses going digital is going to stay.

Considering how smart and discerning audiences have become, businesses are making constant efforts to reach out to potential customers with content that is more valuable, reliable, and consistent.

This era belongs to the quality content and the rule for businesses. It is not an exception but has become a necessity as it allows businesses to produce and deliver the information to the audiences.

Despite the positive trend, some businesses are not so keen to focus on content marketing because they see it as an unnecessary expense. In reality, content marketing is crucial to your business because of the following reasons:

1. Helps to Win your Audience`s Trust

Can you win your audience`s trust by merely advertising your products? Not really! Your customer will begin to trust you only after you provide content that is reliable and valuable. Nobody is interested to know how many technical features smartphones have in them. People are keen to know how that one phone can make their life simpler.

Similarly, by engaging your customers and providing solutions to their immediate problems through your content, you are building a relationship with them.

Focus on the quality of your content, and you will improve the reputation of your brand gradually. This will eventually foster your customer`s loyalty to it, and that is always good for your business.

2. Makes Audiences come back for more

An interesting fact or story told excitingly entices the reader and makes them come back for more, repeatedly. Be it your website, social media pages, or any other digital media platform, brilliant content always helps! Providing your audiences with quality, engaging, and informative content can give your potential customers a positive experience.

This positive experience can reinforce their perception of your brand and they will keep coming back to consume more of your content.

3. Helps to build a brand authority

Publishing quality content showcases your expertise in your field. Whether you are writing an article, blog posts, infographics, podcasts, or any other type of content to give your audiences solutions to their problems, you are positioning yourself as an expert worth their attention.

Audiences tend to remember the brand and businesses that give them the information they desired. Once your authority is established online, higher rankings on search engines for your website will likely follow.

4. Helps to generate leads

One of the primary goals for any business is to generate revenue. Revenue comes from sales. And sales are possible only with quality leads. An effective content marketing strategy helps to generate useful information for free.

With the help of content marketing, people will be able to find you and your products easily. You can place catchy taglines, titles, and calls-to-action (CTAs) that will help get people to give your business the much-needed leads. This will bring potential customers to your website and will result in leads and more sales.

5. Boosts Conversions

When all is said and done, we come down to conversions. To run a business successfully, it is essential to make money. This becomes only possible with conversions.

Today, customers are fed up with all the ads that businesses are trying to feed the social media platforms every second. Hence, traditional commercials will not get you the desired results for your business.

Content Marketing on the other hand can help you inform your customers with useful information that will attract them and build their trust over time. Once that trust is established between you and your customer, it will be easier for your audience to make a purchasing decision.

Content marketing is an integral part of your Digital Marketing. Hence, it is very essential to plan out an effective strategy and consider whatever you spend on it as an investment that will bring fruitful results.

You can also learn how to grow your business with problem-solving courses to attract more customers. These courses come with more than 300+ templates that can help each one of you to take your business a notch higher. Want to know more about these courses? Click here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

 

 

Categories
E-Commerce Marketing Sales Startup

Lead Generation Tips: 3 Proven Strategies that will grow your leads, Certainly!

If there is one thing that can make or mar your business, it is – leads. Without leads, your business will gradually and then eventually fail. Certainly, organizations have multiple goals, but a large percentage of organizational goals are focused on lead generation.

How you define the term ‘conversion’ is your call. But regardless of its definition, on average and across every industry, the lead conversion rates are alarming. Data provided by Statista showed that the e-commerce sales conversion rates in the first quarter of 2018 were as low as 1.79% for website visits on mobile phones.

Leads are those qualified prospects who can become customers and the ambassadors of your brand if you play your cards perfectly. Every marketer, particularly B2C marketers try to generate leads from various platforms and to boost their conversion rate.

But often, these channels do not yield the desired results. If you have spent a lot of time creating content to generate the right leads, but are still not getting any results, then do not get disheartened, as you are not alone.

According to HubSpot`s statistics, 54% more leads are generated inbound tactics as compared to traditional paid marketing.

So what could be the starting point of understanding and discovering the assured path that will lead you to success? Perhaps, understanding your customer! What does your potential customer want? Once you have a clear and crisp answer and can tie it up to a high-converting landing page, you will generate leads, guaranteed.

Another factor that you must focus on is to give priority to creating the right content. Once you have a committed mindset and approach, you can implement these 5 lead generation tips to boost your leads faster:

1. Review your Homepage

As lead generation starts from home, reviewing your website homepage is a brilliant idea. Most marketers receive visitors on their homepage. And since, the homepage receives a large amount of traffic, would not it be a good idea to review and adjust your homepage?

Adding a powerful CTA (call-to-action) with other elements such as headlines, subtitles, and images can increase lead generation by up to 50 percent. Also, if you have a new offer always ensure that you have mentioned it on your landing page. And the two are in sync.

2. Share links to your webinars in your content

One of the best tips you can implement in your marketing strategy is how a webinar can brilliantly in your favor. A webinar is a low-cost way to get your message directly across your target audience, who asked for it when they signed up.

If you can host a webinar and link it directly to your content, your leads will take you more seriously due to the value you have provided to your audience through a webinar. This will help to build trust and credibility between you and your customers.

When people are engaged, the magic begins to happen. Engagement is the only purpose of hosting a webinar. And if you want to take your lead generation to the next level, you must consider hosting a webinar. You can generate leads, nurture them and build a successful business.

3. Separate your Lead Generation Team from Sales Team

If you want to convert the visitors who visit your landing page, you need to keep testing your landing pages including subtitles, headline, bullet points, CTAs, and more. And when it comes to lead nurturing, you have got to keep the lead generation team and sales team separate.

Lead generation is the process of stimulating and capturing the interest of the audience in a particular service or product to develop sales in the pipeline.

On the other hand, the sales team is primarily concerned more with the business with the exchange of goods and services for money. Their focus is on selling more.

Always, remember that the objective of keeping the two teams separate is that one team will be responsible for lead generation, and sales are to improve your customer satisfaction.

Strategies are not some magical push-up buttons, but they have been proven to work if implemented successfully. Real satisfaction comes from the things you learn in the process of applying these proven lead generation tips.

Want to learn more about lead generation and smart tips to increase them? With our Everything about Entrepreneurship course, you can gain in-depth knowledge of sales. To know more, click here: https://www.badabusiness.com/?ref_code=ArticlesLeads

 

 

Categories
Startup

Amazon India Rolls Out ‘Mentor Connect’ Programme for Startups; Here’s How It Will Boost the Startup Ecosystem in the Country

startup ipo india

Bengaluru, April 15: In a bid to help the startup ecosystem in India, Amazon India has rolled out its ‘Mentor Connect’ programme for thousands of startups and emerging brands. The programme has been introduced ahead of the company’s flagship event ‘Smbhav’. The Amazon Mentor Connect programme is aimed at accelerating the growth of start-ups and emerging brands owners enrolled in the “Amazon Launchpad” programme. Amazon Launchpad showcases differentiated products from startups and emerging brands to millions of Amazon customers. The second edition of “Amazon Smbhav” will be hosted from April 15-18.

Here’s how Amazon India’s ‘Mentor Connect’ programme would help the startups:

  1. Amazon’s ‘Mentor Connect’ programme will help startups gain exclusive access to guidance from venture capitalists, industry veterans and Amazon leaders through expert knowledge sharing sessions, networking events and one-on-one mentorship sessions.
  2. Mentors from educational institutions and VC firms like Fireside Ventures, DSG Consumer Partners, Elevation Capital, and Tomorrow Capital have already signed up for this programme and are looking forward to contributing to the Indian startup growth story, Amazon said.
  3. Startups and emerging brands enrolled in the Amazon Launchpad programme can access guidance from these mentors through various ways.
  4. This includes one to one mentorship with chosen mentors over a 3-month period, ongoing networking opportunities with a wider pool of industry experts, or knowledge sharing sessions between these experts and other Launchpad brands.
  5. This offers entrepreneurs a platform to engage, learn and showcase their startups to the industry’s leading subject matter experts to help tackle strategic and functional challenges.
  6. Amazon said that the Mentor Connect programme will also be extended to the winners of the Amazon Smbhav Entrepreneurship challenge in the upcoming Amazon Smbhav summit.
  7. The winners will be the first cohort of startups to receive the benefits associated with the Amazon Mentor Connect programme.

Pranav Bhasin, Director, MSME & Selling Partner Experience, Amazon India, said in a statement said that with Amazon Mentor Connect programme, the firm aims to create a support system to help startups unlock their potential. It would provide them with the right kind of mentoring that can help them scale their business, avoid blind spots, learn from experience of existing leaders, open new doors and help them unlock infinite possibilities for a Digital India.

Categories
Startup

STPI Selects 42 Startups in ‘CHUNAUTI’ Challenge Hunt; Here’s How Startups Would Benefit Under the Next Generation Incubation Scheme

startup ipo india

New Delhi, April 14: A total of 42 startups from different domains will now be eligible for benefits under the Next Generation Incubation Scheme. The 42 startups that belong to multiple domains including ed-tech, agri-tech, and fintech have been selected in the ‘CHUNAUTI’ screening contest. Omkar Rai, Software Technology Parks of India (STPI) Director-General told PTI that these startups were selected through a rigorous process and screened through multiple rounds that included the presentation of business plans, innovative ideas, feasibility of the concept before a panel of eminent experts, including key industry representatives.

Reports inform that over 6,700 applications had been received, about 1,820 applications qualified and 111 applicants were selected for the presentation round. In the final selection round, a total of 42 startups were chosen in domains such as ed-tech, agri-tech and fin-tech solutions for masses (18 startups), infrastructure and remote monitoring (8), jobs and skilling, linguistic tools and technologies (4), medical healthcare, diagnostic, preventive and psychological care (5), and supply chain, logistics and transportation management (7).

The STPI, an organisation under the Ministry of Electronics and IT, executes the Next Generation Incubation Scheme (NGIS). The main aim of the NGIS is  to identify, in all, around 300 startups (over 3 years) working in identified areas and provide them with a seed fund of up to Rs 25 lakh and other facilities. The government has earmarked an amount of about Rs 95 crore over 3 years for the programme. More startups will be onboarded through the duration of the scheme.

  1. The STPI has picked up 42 startups finally for onboarding under `CHUNAUTI’, which is a screening process for selecting young entrepreneurs. The scheme is Next Generation Incubation Scheme, and CHUNAUTI was the shortlisting process.
  2. CHUNAUTI programme aims to identify around 300 startups working in selected areas and provide them with a seed fund of up to Rs 25 lakh and other facilities. The government has earmarked an amount worth Rs 95.03 crore over three years for the programme.
  3. The scheme “enthused” young entrepreneurs in smaller towns, and is expected to foster an enabling environment of entrepreneurship in Tier 2 and 3 locations.
  4. “The response was overwhelming, despite the backdrop of the pandemic. Given the response this time, we expect the next phase to be even more exciting,” Rai pointed out.
  5. The selected startups will be incubated by STPI and provided with stipends/seed funding and other facilities to set up their venture.
  6. The scheme has more than 125 mentors and 46 knowledge partners. “These 42 startups are just the beginning, and on average we will host 100 startups every year…,” Rai said.
  7. The services offered by NGIS to its beneficiaries include physical infrastructure (including state-of-the-art incubation and dedicated Software Product Security Testing facility), mentoring, access to VCs for funding support, advisory services (such as HR, Legal, Accounting, IPR/Patenting) along with financial incentives like the seed funding of up to Rs 25 lakh.

Startups pan-India could apply and become NGIS beneficiary. Each NGIS location has a dedicated chief mentor along with a ‘mentor pool’ and knowledge partners. The NextGen Startup Challenge was launched by Minister of Electronics and IT, Ravi Shankar Prasad, in August 2020. The objective of the initiative is to identify and support solutions for sectors and domains that have emerged as a priority in the post-pandemic world. NGIS is focused on 12 Tier-II locations in the country — Agartala, Bhilai, Bhopal, Bhubaneshwar, Dehradun, Guwahati, Jaipur, Lucknow, Prayagraj, Mohali, Patna and Vijayawada.

 

Categories
E-Commerce Process & Business Expansion Startup

Online E-commerce Store: 4 Incredibly Powerful Ways to optimize your E-commerce business!

Without a doubt, the pandemic has changed the world operation. Society has changed the way in distinct ways due to Covid-19, and companies and businesses too joined in. And as the pandemic continues, be it a small or a large organization, all the companies have pivoted to online sales to not only survive and break through the challenges but also to keep their employees and customers safe.

According to a report by India Brand Equity Foundation, ‘the Indian E-commerce market is expected to grow to US$ 200 billion by 2026 which was US$ 38.5 billion in 2017.’

Entrepreneurs who are willing to embrace this change and prepping up to align with the dynamic market trends need to understand that it takes more than a digital storefront to create a successful E-commerce business. Unless every single visitor that comes to your website makes a purchase, there is always a scope for your improvement, and E-commerce optimization could be the key.

With the increase in internet and smartphone penetration, the number of internet users in India significantly risen to 760 million. These statistics have opened wonderful opportunities for those who know how to optimize their E-commerce business.

So how can you optimize your e-commerce business to boost sales?

Here are 3 effective ways that will give guaranteed increase your E-commerce conversion rate:

1. Make Remarkable Product Pages

Your product is what you are trying to sell, right? So, your primary step should be to create product pages that are clutter-free and showcase conviction for the visitors to purchase. Always try to keep it simple and easy to navigate for users, as the users tend to lose interest in sites that do not have an attractive and easy-to-navigate interface.

Don`t believe us, but the statistics, according to which 38% of people find websites with uninteresting content and layouts unattractive and will stop engaging. Result? Drop-in sales.

a). Product Placements– Try to make your business website as simple as you can. Place your products on both the hierarchy and history (where people have visited the site). You can also give your products catchy and SEO-friendly titles. This will help your website pages to rank in Google search and will bring more visitors to your website.

b). Product Images– Work on your product images too. The images of your products can encourage customers to purchase them. Include pictures of your product taken from different angles to give customers a good view of the product they are interested in.

c). Product Descriptions- A well-written product description gives all the necessary details that will help shoppers to see how the respective product will add value to their lives. At least, the best ones do!

2. Bring your Product Pricing on Point

It is essential to get your pricing right, or else no shopper will buy. There are few brilliant ways to do it. Here are the best three:

a). Place Two Products together- Did you know that placing two products side-by-side can increase the sales for lower-priced products? If you have a product that is not in demand and have fewer sales then you can put a premium version side-by-side. This will divert customer`s attention towards the lower-priced item and will double up your sales.

b). Have a clear CTA- Want more shoppers to buy your products? Then you have got to direct them to do so. This is why it is essential to have a clear ‘call-to-action that uses action, words and creates urgency amidst the customers to take immediate action.

c). Reduce Analysis Paralysis- ‘Analysis Paralysis’ is a term that describes the pattern of overthinking and overanalyzing that causes decision-making to become paralyzed. This happens on an e-commerce platform very frequently. With overwhelming choices to choose from, a visitor can get confused. Hence, it is best to keep the copy short and highlight the preferred option to reduce on the pricing page.

3. Win your Customers with Personalization

In this busy world, where people are always up to something, they hate seeing irrelevant content.

A report by Gartner says good personalization can increase profits by 15%. Hence, personalization can help shoppers to go directly to what they are looking for. Display relevant results, personalized offers, and content to your consumers in which they are truly interested. For instance, if a person is looking for a psychology book, showing him fictional books or mythological characters will not help him or her in any way.

This will result in losing a potential customer, who might decide never to visit your website again. Hence, use the data that you already have from the web and social analytics that shows who they are, what they like, and what they were looking for on your website.

Even if a visitor leaves your site without purchasing anything, you can send a personalized e-mail to them for your next promotional offers.

4. Optimize for Mobile

According to a survey by Sweor smartphones held a 63% share of all retail website visits. Hence, this is one E-commerce optimization that no online business store can afford to skip. Today, people use mobile devices than desktops. It is also one of the most vital channels for researching products and services.

Optimize your page titles and descriptions for mobile search. You can also integrate the voice search feature as well. You need to have a marketing strategy to build campaigns that will attract more visitors to your website and can increase boost conversion by 150%.

Today, users are keen to do online shopping and get products delivered to their doorstep. Hence, the E-commerce business has a brilliant future in India, and this trend is going to stay now!

If you want to start your E-commerce store or already have one, you can learn from premium quality of business courses provided by one of the best business consultants in India– Bada Bubsiness.

To know more, click here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

 

Categories
Business motivation Startup

Startup Nurturing Platform India Accelerator Plans To Select 100 Startups for Seed Funding in 2021

Startups (Photo Credits: Pexels)

New Delhi, April 5: In a bid to nurture and encourage the startup ecosystem in India, start-up nurturing platform India Accelerator has planned to expand its start-up portfolio by over three-folds in 2021 with investment in around 100 such ventures. Reports inform that the company invests Rs 25 lakh in select startups every year, provides guidance and connects them with other investors as they mature, India Accelerator founder Ashish Bhatia told PTI.

According to a PTI report, Bhatia said the company is close to launching SEBI-approved alternate investment funds both for category 1 angel fund and category 2 venture capital fund, which will be providing more funding opportunities for startups. The founder of the firm said that during the COVID-19 pandemic the company has expanded footprint to select startups from across India and is now planning to launch its programme overseas as well in Dubai, Africa, Singapore, London and USA.

Here’s how India Accelerator (IA) has helped startups in India

  1. India Accelerator (IA) had invested in around 30 startups in 2020.
  2. According to TiE report, there are around 38,000 active startups in the country, out of which 26 are unicorns.
  3. Bhatia said that IA has partially exited from five startups with up to six-fold return on investments.
  4. Reports inform that the startup ecosystem in India had attracted USD 14.5 billion of funding in 2019.
  5. Since August 2017, IA has selected around 70 companies for acceleration. In 2020, IA has closed 27 funding transactions and around two-third of portfolio companies have raised their follow-on round of funding.
  6. During the COVID-19 pandemic the company has expanded footprint to select startups from across India and is now planning to launch its programme overseas as well in Dubai, Africa, Singapore, London

“While Accelerator programme is the core foundation for the success of our startups, there are other critical pieces needed to help grow a startup, these (new funds) help us in expand even further — to new geographies and in other domains, thus helping us to move forward with our target of picking up 100 high-pot startups every year,” Bhatia said.

“Covid was of course unplanned disaster, a lot of startups sank. Nevertheless, it helped us move to remote areas. Earlier you heard about startups from NCR, Jaipur, Rajasthan, Gujrat, they only could come and apply. Now we are mentoring startups from Kerala, Chennai, West Bengal, we have become a pan India entity,” Bhatia said.

Categories
Startup

Yes Bank Targets Startup Sector, Ties Up With GVFL To Support the Growth of Indian Startup Ecosystem

startup ipo india

Mumbai, April 4: With an aim to help startups, lender Yes Bank has tied up with GVFL Limited to broaden its services for the start-up sector. The two companies have entered into a Memorandum of Understanding (MoU) to strengthen Fintech-led innovation and support the growth of the Indian startup ecosystem.

Under the pact, the MoU will enable the bank to offer various products, digital banking solutions, and many other facilities that will benefit the startups associated with GVFL Limited, Yes Bank said in a statement. The bank will offer its curated digital transaction banking product suite, including its flagship API-based offerings to startups and FinTech companies.

Furthermore, the MoU would promote innovation and investments across India by leveraging the capabilities of GVFL and the Yes bank, the statement added.

Categories
Startup

Amazon Launches ‘AWS Space Accelerator’, A Business Support Programme, To Help Space Startups Grow

Startups (Photo Credits: Pexels)

San Francisco, April 3: To give a major fillip to startups across the world, Amazon Web Services (AWS) has rolled out the ‘Space Accelerator’ to help and encourage the startups. The Space Accelerator is a four-week business support programme to help space startups grow. The programme is open to space startups seeking to use AWS to help solve the biggest challenges in the space industry, the company said. c

About the ‘Space Accelerator’ programme:

  1. The programme will provide technical, business, and mentoring resources to space startups around the globe.
  2. AWS is offering this opportunity in collaboration with Seraphim, a London-based investment group focused exclusively on the space industry, who will provide business development and investment guidance.
  3. AWS and Seraphim will select a cohort of space startups to participate in an intensive, four-week programme with AWS Cloud and technical training to help them accelerate research, development, and growth using AWS.
  4. The AWS said that the applications are already open and proposals are due by April 21.
  5. AWS and Seraphim are accepting applications from innovative startups at all stages of maturity working with space technology or space-derived data who have a clearly defined and unique mission.

Clint Crosier, Director of Aerospace and Satellite at AWS, said in a statement said that Startups provide a catalyst for bold new experimentation in the space industry.  “We are proud to announce the AWS Space Accelerator as part of our ongoing commitment to help startups succeed, and to shape the future of aerospace. We look forward to helping the first cohort of companies launch and grow through this new programme”, Crosier said.

The AWS said that qualifying missions can include, but are not limited to, earth observation, electronics and robotics, spacecraft launch and delivery, spacecraft hardware and software, launch manufacturing and launch operations, and more.

 

Categories
Startup

SMBs in India To Get Major Boost As Microsoft and Intel Help Empower SMBs With New Range of Modern Devices

Businesses in India (Photo Credits: Pexels)

New Delhi, April 3: With an aim to empower small and medium businesses (SMBs) in India with modern devices, Microsoft and Intel has announced the availability of a range of Windows 10 Pro devices powered by the Intel vPro platform. The new range of modern devices aims to provide SMBs the agility for adapting to a constantly changing world. Microsoft and Intel understood the significant challenges that SMBs face with computer systems, which are more than four years old, in terms of performance, productivity, security and manageability, and inked a pact to help them.

Farhana Haque, Group Director – Devices, Microsoft India, said that the new modern Windows 10 Pro devices powered by the Intel vPro platform will give employees the tools to work confidently. “The new line of modern Windows 10 Pro devices powered by the Intel vPro platform will give employees the tools to work confidently and securely and help them rise to any challenge. Improving workforce productivity, enhancing security and reducing overall costs are top of mind for SMBs and refreshing older devices periodically can truly help them do more,” Haque said.

Here’s how the collaboration aims to help Indian SMBs:

  1. Windows 10 Pro devices powered by the Intel vPro platform would help seamless multitasking across apps by up to 35 percent faster.
  2. It would help in using applications remotely without issues and also increases overall performance by up to 40 percent.
  3. New Windows 10 PCs are a highly strategic investment for SMBs to succeed in the modern workplace.
  4. “Intel’s vPro platform brings unmatched performance, comprehensive hardware-based security, connectivity, and remote manageability, solving for critical IT pain points and to meet the evolving needs of employees,” Roshni Das, Director – Marketing, Intel India, added.
  5. Some of the latest features in the new devices include hardware-to-OS security reporting for enhanced security of devices, identities and long-lasting battery life that can help power through the day.

In a bid to protect the safety and health of every person and honouring its commitment to environmental sustainability, Microsoft partners with recycling organisations, joins forces with collection schemes, and works with supply chain partners to facilitate the return and end-of-life management process of devices, batteries, and packaging.