Category: Business motivation

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Business motivation Startup

Covid-Proof & Recession Proof Business Ideas To Start In 2021!

Covid-Proof & Recession Proof Business Ideas To Start In 2021!
Covid-Proof & Recession Proof Business Ideas To Start In 2021!

The year 2020 came with its own share of problems. And while we thought 2021 will bring some relief, it is needless to say that this year was nothing less than a nightmare. However, if there is one thing that we all must learn from living through pandemics and lockdowns, it is to understand that a lot can change in a year.

While many people lost their jobs, many others became entrepreneurs. In 2020 along, more than 15 startups joined the elite Unicorn Club.

The pandemic has turned the tables around. Many businesses also went downhill as the year progressed due to the lockdown restrictions and economic crisis. It forced the business world to come up with new solutions and startup plans for new business opportunities.

So even though we were stuck inside our homes, many businesses found a way to stay afloat with the ‘Hassle-Premium’ approach. The bigger hassle a product or a service resolve, the bigger premium a business receives.

With the recent events of 2021, many are not putting too much hope into the year ahead. However, contrary to the popular belief, if you have the passion and unique MSME startup business ideas, this could be a perfect year for starting your company.

If you do not have any ideas, worry not! You can discover 25 Business Ideas that you can start this year with low investment. You can also watch video on this:

We have hand-picked three brilliant covid-proof and recession-proof startup plans for a new business that you can start with low investment in 2021:

  1. Online Prasadam

Every adversity comes with an opportunity; all you need is an eye to spot it at the right time. India is a land of religious culture and tradition. With the lockdown imposed all across the country and the fear of the virus, many religious places in India are closed. People are unable to go to temples, let alone their pilgrim journey to Kedarnath or Badrinath.

However, this also offers a great opportunity to start a business of sending online prasadam. To start this business, you will need minimum manpower. You can set up a call center to offer customers the service of providing online prasadam.

As the customers cannot visit the holy places, they will be more than happy to make their offerings to God. You can charge these customers with a minimum amount and you can deliver them online prasadam after offering it to their respective deities. This will not only make them happy but also give them the inner strength to fight the uncertainties of the current situation.

  1. Office Furniture on Rent

The current COVID-19 pandemic has forced organizations to embrace the concept of work-from-home. Apart from the essential and front-line workers, everyone is working remotely. However, not everyone has a working setup at their homes.

Most people spend half of their time on their beds with their laptops, while others have become a couch-potato. This new normal work routine has given rise to neck and back pain.

One can start a new business by providing office furniture for rent. Where the furniture in many companies is getting mounted with dust and dirt, many employees are looking for an affordable office-home set up. So why not use this opportunity to start up a new business plan?

You can take furniture from the companies on rent and can provide it on rent to those who are looking for a temporary makeshift office set-up right at their homes. Find creative solutions to modern problems, and nobody can stop you from becoming a successful entrepreneur.

  1. Provide Online Tools for Schools

In this new era of learning, technology plays a key role in the process of teaching. If you have a technological background, this can be a brilliant MSME startup ideas. Due to the pandemic, all the colleges and schools are closed. Many small schools cannot afford the expensive setup and technology for online classes. You can develop an online educational tool that connects teachers and students, among many other things.

Not only schools, but you can also provide online learning tools to colleges and institutions as well. You can integrate many other features that will let the administration measure student performance, communication with parents, educational materials, and assessment tests.

Every crisis is an opportunity in disguise. Every breakdown comes with a breakthrough. Every hopeless end can give you endless hope. All you need is true determination, passion, and zeal to follow your dreams.

Every trend comes with numerous startup plans for new business ideas. If you already have an idea but are not sure where to start, then you can take online business training courses. You will a takeaway lot of key learning without which a business can never grow.

If you are an entrepreneur, but your business growth is stuck, you can take ‘Problem Solving Courses’ that cover multiple topics in detail and help you with your business challenges.

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Business motivation Strategy

7 Important Tips For People Investing In Stock Market For The First Time!

7 Important Tips For People Investing In Stock Market For The First Time!
7 Important Tips For People Investing In Stock Market For The First Time!

The stock market is a fascinating world, and venturing inside it is like a gamble for everyone. Where the fluctuating highs and lows of the market can seem like a playground for professional traders, it could be frustrating for someone who has just entered the world of the share market.

The uncertainty and unpredictability of the market can be frustrating for a first-time investor. However, having adequate knowledge and the required analysis of the stock market can help you receive long-term returns. You can also hire the best business coach in India to get information about stocks, equity, and the share market.

In the beginning, the fear of putting your money in the market might make you change your mind, but keeping yourself patient and calm can help you focus on long-term returns on your investment.

To know everything about Share Market from the scratch, watch

So what are those 7 things that every new investor should keep in mind before putting their money in the market? Let`s find out:

  1. Invest with a Game Plan

“Why am I investing, and what is my goal?”- this is something every individual should ask himself or herself before making their first investment. Having a game plan is necessary and an essential step in the process. Having a clear objective in your mind helps you to achieve goals.

For instance, if you are planning to own a house in the future and your goal is to save money for that in 10 years, you should figure out how much you will need to invest monthly to reach your goal.

  1. Diverse Portfolio

Investing is not just about putting your money in the stock market. Trying to get heavy returns by putting all your money into a few hot stocks will fail in the long run. Despite all the hype that is being created around stock picking, the path to long-term wealth creation is asset allocation by building a diverse portfolio. A portfolio with diverse allocation includes stocks, bonds, and a range of other asset classes.

  1. Stick to Single Strategy

If you would Google for investment strategies, you will be presented with tens of thousands of results. However, it can be overwhelming and create confusion for someone who is exploring the world of the stock market for the first time. Hence, the best way is to focus on a single strategy and become proficient at it. Eventually, you will start to make money over time.

  1. Develop Long-term Thinking

The world of the share market often sells fear or greed. But, it is essential to keep in mind that when it comes to the stock market or trading, the short-term approach does not give fruitful results. Hence, always think “long-term” when it comes to the trading world. Why? It is like a roller-coaster ride of a lifetime that has the potential for outstanding long-term personal benefit.

Do not get sold for the idea of “get rich quick” or the day-to-day emotions. Set a clear goal, and let the stock market do what it is meant to do.

  1. Buy only when you understand it!

In 2017, Bitcoin was the hottest thing to put money on- and more often than not, there will be a particular investment that gets a lot of attention. However, you must invest money in it only if you understand the nitty-gritty of it.

New investors often have this idea of “get rich quick” and end up losing more money. Staying away from that mindset will help you save your money. Buy a stock only if you know the product or service. Otherwise, you can also put your money in a low expense stock, or a mutual fund can be a good start.

  1. Invest in Balanced Funds Systematically

Ask anyone who has been trading in the stock market and they will tell you how a balanced approach over time will always provide growth. This has made so many people`s retirement extremely comfortable.

However, you will not find many takers of this golden approach. The major reason behind it is the overheard stock tip. It may yield fascinating results on rare occasions, but more often than not the money is lost quickly. To avoid risk, it is highly recommended to put your money in balance funds systematically over time.

  1. Practice Patience

The world of shares and the stock market can be overwhelming. If this is the first time you are trying to explore the dynamics of it, you will have to understand that it`s a long-term game. You will have the time to ride the fluctuating waves and the flexibility to diversify your risk. Do not make any rash decisions and take time to discuss the pros and cons with your advisor. They might charge you a little, but they will educate you on what exactly is going on in the market.

So take your time and learn from them as it will help you make an informed decision.

Stocks move up and down, way too quickly. You might feel your heart skipping a beat with every high and low of the stock you have put your money on. However, do not panic and sell everything, if you see a 2% drop in your portfolio. Constant buying and selling will lower your returns in the long run.

Always choose stocks that you truly believe in by analyzing their past performance. Buy and hold them. It will yield long-term returns.

Are you new to the world of the share and stock market? Then you can take our business training programs where you will gain in-depth knowledge about share and the stock market in a very engaging and easy-to-understand format.

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Business motivation

Why A Business Coach Is Vital For Small Business Owners

Why A Business Coach Is Vital For Small Business Owners
Why A Business Coach Is Vital For Small Business Owners

A business coach or a motivational coach in India can be an ideal growth partner, especially for small business owners. They can help the business gain both- scalability, and stability.

But in the current scenario, is it worth investing in a business coach? Let`s find out in the article below!

As our country is still struggling with the second wave of COVID-19 many people while reading this article might say that – a business coach has no place in our current to-do list. However, if you ask some of the top industrialists and successful businessmen in India, they will state otherwise.

Surprising? Well, lets us explain why the ongoing pandemic situation is a perfect time to hire a mentor for your company.

Just like M.S.Dhoni (the former Indian Cricket team Captain) used to pull the team out whenever the team was having troubles during the match, taking the help of the best business coach in India can give you something imperative for success- a perspective and professional guidance.

A mentor can be an ideal growth partner for small business owners. If your mind is still in splits, here are few reasons why taking the services of the best business coach is vital for entrepreneurs and other small business owners:

  1. PURPOSE & GOALS

These two aspects build the foundation of any business. In the initial stage, entrepreneurs may spend their time doing things that are essential for the existence of their business. A business mentor, however, helps these aspiring business owners with the purpose and the goals at the forefront.

They also keep reminding them about the reason behind them doing certain things.

  1. FROM EXPERT TO ENTREPRENEUR

Just like theoretical information and practical experience have a stark difference, being an entrepreneur is not the same as being a subject matter expert.

Having in-depth knowledge about a business and the market is not just sufficient to run a successful company. A professional mentor can provide great insights and help entrepreneurs to develop smart habits and great practices to help or she establish a business that can succeed.

  1. SOLUTIONS FOR BUSINESS GROWTH

With everything turning digital, growing a potential customer base and brand awareness is like Rubik’s cube. Simple to do, but hard to decipher the path!

If you hire the best business coach in India, he will come with his expertise. And, with great experience comes great knowledge. He can provide creative solutions, completely customized and innovative strategies to overcome the challenges that you might face on your entrepreneurial journey.

Most small business owners find the implementation of strategies, business plans, and operational issues extremely challenging. However, a business mentor can give the owner much-needed perspective, direction, and guidance for the same.

  1. FRESH NEW PERSPECTIVES & INNOVATIVE IDEAS

“Two heads are always better than one”- an adage that still holds in these times, and a wise principle that every small business owner should religiously follow.

Whether it is a new marketing strategy or a sales plan, business operations or leadership skills, whatever the owner is contemplating, it is always better to take professional help. Professional guidance by the best business coach can turn any idea into an excellent business opportunity.

A mentor will not only provide solutions to the business owner but also asks tough questions that nobody in the ecosystem would ask.

  1. PROMOTES ACCOUNTABILITY

One of the best pieces of advice that a professional mentor will give any entrepreneur is not to lose sight of the significance of accountability. This is a vital aspect to make a business succeed.

Accountability isn`t just about constricting scope, rather it is about delivering what was promised, and building a stronger foundation for the business to grow.

A coach can challenge the perspective and mindset of small business owners. He can provide solutions, and help an entrepreneur walk through the path of success.

If your business is going on downhill, it is a perfect time to take the services of the best business coach in India Dr. Vivek Bindra, who is an internationally acclaimed motivational and business coach.

He is a trusted advisor to around 1,500 corporates and keeps on inspiring millions of people across the country. He has been instrumental in providing CEO coaching to over Top 100 CEOs in the country.

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Business motivation

6 Powerful Reasons to Hire a Business Coach, Right Now!

6 Powerful Reasons to Hire a Business Coach, Right Now-BadaBusiness
6 Powerful Reasons to Hire a Business Coach, Right Now!

Running a business is not an easy task. Though the perks of being your boss are plenty, the constant challenges of the business world need to be addressed. Entrepreneurs who have just begun their entrepreneurial journey and want to scale their business hire the best business coach in india to help them get there.

A business coach brings years of expertise and experience with themselves that can help entrepreneurs, solopreneurs, and wantrepreneurs to take their business to new heights.

But is it worth the time and expense? It certainly is worth the time and expense! Especially when you are willing to fast track your business growth, and there is a gap between where you currently are, and where you would like to see your business.

If you are looking to hire one, here are seven benefits that you will experience from hiring the best business coach for your company:

  1. He will Help to Find your Blind Spots

As an entrepreneur, it becomes difficult to get into the weeds of the business. When you are living inside a building; it is hard to see its exteriors.

Similarly, while running a business, it is difficult to see your loopholes. A business coach can give a lot of succinct points about your brand and your business operations that you couldn`t have spotted otherwise. You can use your network to find one, or you can also contact Dr. Vivek Bindra – one of India`s best motivational and business coaches.

  1. He will guide you like a Compass

Sometimes, entrepreneurs get caught up in day-to-day if running their business. They take de-route and fail to bounce back. A business coach helps you to provide the right guidance like a compass and ensure that you are heading in the right direction. One small change in your direction can lead to unbelievable better results.

A professional business mentor serves a crucial role and regularly checks in to ensure that your business is on the right path to reach your ideal destination.

  1. He will help you Bridge the Knowledge Gaps

One of the biggest challenges in the path of success is the lack of vital information and knowledge. When it comes to finding solutions to business problems, you just can`t Google your way out. Also, sometimes when you do not know the problem, you can`t find a solution.

Business mentors are great accountability partners who can help you ensure you are consistently growing and evolving by learning.

  1. He will Offer Unbiased Insights

One of the biggest advantages that you get by hiring the right business coach in India is that he provides you with constructive criticism without getting biased. If you ask your co-workers, colleagues, family, or friends about what you need to do to get better, you may receive their biased opinions. Also, those opinions will lack professional insights. They may not understand the strength and weakness of your organization, or your management and leadership style.

A business coach will tell you what you need to hear, and not what you want to hear!

  1. He will Open your Mind to Innovative Ideas

It is human nature to stay in their lanes, once they have achieved success. The tendency to observe old habits and patterns that have proven successful in the past is quite common in entrepreneurs.

A strong business mentor can help you to increase awareness of methods and ways to attain success that has worked for other people. He can also offer powerful insights that you can practically apply to your business operations and even day-to-day routine.

  1. He can carve the New Way for Success

Steve Jobs once said, “We hire smart people so they can tell us what to do”. Though, lot of people just want to see their employees nodding at every word they utter, great managers and true leaders appreciate the honest employees and team members.

When it comes to mentoring, a professional business coach can help you put the pieces together for you and help you to pave way for success and more revenue in your business.

Building a business is tricky, especially if you are starting. One of the biggest pros of hiring a business coach is that they will help you to stay on the right track. If you are looking to hire the best business mentor, there is no better choice than Dr. Vivek Bindra.

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Business motivation Strategy

7 Important Time Management Tips For Entrepreneurs In 2021!

7 Important Time Management Tips For Entrepreneurs In 2021!
7 Important Time Management Tips For Entrepreneurs In 2021!

“The lost time is never found again”, this famous quote said by the infamous Benjamin Franklin is very popular for two reasons. First, it holds nothing but the truth about the nature of time, and second, it inspires us to manage our time constructively.

Time is a valuable resource without an iota of doubt. Whether you are a student who is preparing for his exams, or an entrepreneur, who wants to do a lot in a very short span, time management is paramount for everyone.

Starting a business from the scratch requires a great deal of determination, hard work, and discipline. Hence, proper administration is crucial.

Most people often misinterpret the management of time with working extra hours. However, overworking yourself will not yield positive results, and you will rather end up feeling worn out.

Whether it is Bill Gates, Jeff Bezos, Mark Zuckerberg in this era, or Mahatama Gandhi, Nelson Mandela, and APJ Abdul Kalam, every great leader had 24 hours in a day. But they have achieved great heights of success in their lifetime.

How did they do that? They managed their time well. You can watch some of the best time management tips, right here:


One of the most common misconceptions that entrepreneurs or solopreneurs generally have is that it is OK to work for excessive hours because they are their bosses. However, this pattern of thinking can create an overload of stress.

The job of being an entrepreneur is not an easy one. And because they are responsible for donning multiple hats, entrepreneurs have a greater responsibility. This is where time management is crucial.

Here are eight tips that will help you to manage your time in the right way and achieve more productivity within your business:

  1. Prepare a list of Important Tasks

Daily or weekly, whatever suits you, but preparing a list of tasks will help you to identify the important tasks and prioritize them. Every morning, before you start your day, go through your list and allot a specific time for each task. It will also help you to accomplish all the essential goals for the day.

  1. Learn to Prioritize

When every task is a priority, nothing else is! We often get indulged in multiple tasks throughout the day, without giving it a thought if all of them hold equal importance. Once you have listed out all your daily tasks, highlight those that are on priority.

By creating a list you can recognize the activities that require immediate attention. Sorting your daily tasks based on priorities will bring you closer to your goal and help you further to advance in your venture.

Prioritizing, will not only give you sufficient time to get all the crucial things done on time but also help you avoid procrastination.

  1. Manage a Calendar

Maintain a calendar, digitally. It will help you to keep track of the tasks that you require to finish in a day. Also, you can set a reminder for specific tasks, so that you don`t forget about the tasks that are to be carried out on the same day.

  1. Organize your work around your energy levels

It`s often said that the morning time is considered to be the most productive time. Why? Because our energy levels are quite up, the mind is fresh, and most of us are ready to face the day. Our energy levels are directly proportional to our efficiency and productivity.

Hence, if it is possible, try to schedule your most difficult tasks in the first half of the day, when your energy levels are at their peak.

  1. Focus on Productivity

When you are managing time, it is imperative to ask yourself few questions. Will this task make business more productive? How much does this activity will contribute? Questions like this will enable you to analyze which activities will enhance efficiency and prove more beneficial for your business. You can then plan everything that is in favor of your business.

  1. Grow at your own pace

The major reason why this present generation of millennials is often stressed out and overloaded with work is that they all want to win the race at the same time. While you must keep making progress, it is also important to go at a pace with which you feel comfortable.

Do not compare your journey with others, because everyone has their battles and opportunities. Concentrate your energy and effort on fulfilling your goals at the pace you feel is appropriate for you- personally and professionally.

  1. Make time for yourself

Within the whole process of time management, entrepreneurs often forget to make time for themselves. Finding space for distraction, relaxation is very important. Every day, for a couple of hours, dedicate yourself to relax by taking a break from work, resting for dedicated hours, and focusing on your mental and physical well-being.

Time management was already quite a challenge during normal times. Now with the COVID-19-induced pandemic, where everyone is working from home, it has become even more difficult. From sharing spaces with our partners to managing kids and parents at home, time management has even become more essential.

So, apply our tips in your daily life and you will experience a considerable amount of improvement in your life.

Being an entrepreneur is not easy. But we believe with the right guidance from the best business coach in India can help you to overcome the challenges.

You can also take our ‘Everything about Entrepreneurship’ course, which is one of the best online business courses for entrepreneurs in India. Our courses offer in-depth knowledge about business and the market that lets you manage many aspects of your business with the minimum investment of time and money, leaving you free to focus on the larger picture.

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Business motivation

Power Of Success Habits: 5 Things Highly Successful Leaders Do Every Day!

Power of Success Habits-5 Things Highly Successful Leaders do Every Day
Power of Success Habits-5 Things Highly Successful Leaders do Every Day

Building a successful career and wealth takes years of expertise, and smart decisions, both professionally and financially. And highly successful leaders truly understand that success is anything, but a stroke of sheer luck.

Successful people know that success is an ongoing process and is cultivated over a course of time. It is like a muscle, which needs to be conditioned to perform at peak levels. That it`s a daily grind that needs commitment and focuses to build that muscle stronger.

The author of the bestselling book “Change your Habits, Change your life” Tom Corley conducted a survey that involved 233 self-made millionaires and their daily success habits. He compared their answers with 128 individuals who were earning less than those high-earning individuals.

Later on, he explained in his book about their thought process and some of the most life-changing habits that have made these individuals so successful.

The habits that you adopt in your life have a huge impact on the growth of your success. On the contrary, if the habits are not beneficial for you in any way can diminish your success too. Want to know more about the successful habits of world leaders, you can watch it here:

Successful leaders across the globe have understood the power of success habits. Hence, they ensure that they practice it consistently. But what are those habits that one needs to adapt in his or her life to become successful?

Let us share a secret with you- none of them require a complete life makeover! Discover the daily habits of successful leaders given below:

  1. They Start their Day Early

In India, the concept of ‘early to bed, early to rise’ is not new. Most of us are often being taught by our parents, teachers, mentors to get up early and start our day. However, only a few of us follow that routine.

But you will be surprised to know that nearly 50% of the self-made millionaires leave their bed at least three hours before their day starts.

Jeff Bezos, Founder of Amazon and the world`s richest man alive goes to bed early and wakes up early. Bezos likes his time in the morning. He reads a newspaper, enjoys coffee and breakfast with his children before sending them off to school. He plans out his days and starts it with his most important meetings.

Getting up a couple of hours before the actual day starts gives these leaders the to plan out their schedule. This successful habit allows them to regain control of their life.

So whether you are a student, an entrepreneur, a solopreneur, or a business owner who is looking to expand, get up early and see the changes, yourself.

  1. They Read Constantly!

This should come as no surprise as reading is often described as the best course for self-improvement. Making reading a priority means that you are prioritizing your education and learning new things.

Successful leaders are always on the lookout to learn something new and seek ways through which they can improve themselves. They look to other leaders or personalities for inspiration. And that is the only reason that they prefer biographies, history, and self-help books.

The self-made billionaire Warren Buffet admits that reading has been the most significant habit that he has developed.

If you enjoy reading short stories or a good novel, that can help you too as reading for pleasure can stimulate the right side of your brain and broadens your imagination. You can think about more creative solutions to traditional challenges that come in your life.

If you are looking to pick up a new book, you can check out the list of business books that successful leaders like to read.

  1. They make goals and reassess them, consistently

Setting up goals is one of the most significant aspects of success, yet many leaders fail to recognize its importance. If you are going to devote long working hours towards a service or a product, it should be done with a definite goal in mind: an idea of where you want to go with it.

All successful leaders celebrate their victories and learn from their failures. They question what went wrong and what is keeping them from reaching their goals. They set up few goals and focus on them entirely with a positive thought process. The fewer direct goals you have, the more focus and concentration you can put towards achieving them.

  1. They make their health a priority

Physical and mental well-being is imperative! Without a doubt, we all know how crucial it is for each one of us to be healthy, both physically and mentally. Many successful leaders ensure that they take out time to work out.

Working out regularly clears your head and makes you feel more motivated. Billionaires like Richard Branson wake up at 5 am to play tennis or cycling, which has doubled his productivity.

  1. They spend time with people who inspire them

You are as successful as the company you keep, especially those with whom you interact with frequently. Successful leaders like to meet positive and highly motivated people. This also includes their teams. They stay connected with what is happening with their employees.

Successful leaders are not shy about collaborating with diverse audiences. They seek out experts in other fields through interaction, research, and reading books. They practice generosity and are quick to share their expertise and knowledge with others, without expecting anything in return.

Last but not the least; sleeping is very critical to success. A human being performs more efficiently when he is well-rested. Successful leaders take at least 8 to 9 hours of sleep as it improves memory function and creative thinking.

Have we missed out on something? Do let us know in the comment section below.

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Business motivation

3 Effective Marketing Tips To Make Your Brand Viral At No Extra Cost!

3 Effective Marketing Tips To Make Your Brand Viral At No Extra Cost
3 Effective Marketing Tips To Make Your Brand Viral At No Extra Cost

If you are an entrepreneur and have just provided your dream idea a platform of reality, you know that social media marketing is the best way to increase your brand awareness. Being an entrepreneur is not easy and when it comes to marketing, budget is always a constraint.

However, there are plenty of ways today like Social Media Marketing which is perfect for branding as it is affordable and effective.

Social Media Marketing has a low barrier to entry. There is no need to hire an expensive ad agency for brand promotion on sites like Facebook, Instagram, or Twitter.

The power of digital marketing was felt long back. However, with the changing trends, almost 83% of marketers have already started using it to establish their brand presence, increase revenue, boost sales and interact with their potential and existing customers.

In the world of digitalization the adage “you have to spend money to make money” does not always fit well. If you have a product that can resolve the problems consumers are facing and the product is in great demand, you do not need to burn a hole in your marketing budget.

Now, even when you are planning to create a brand strategy for social media, you must understand that not every strategy will work. However, there are few ways to that will establish your brand, not to mention without spending a single penny. You can watch them here:

 

Here are some of the best low marketing ways through which you can make your brand Viral without shelling out much money:

  1. Incorporate an Emotional Touch into your brand

We all still remember the TV commercial by ‘DHARA’ in which a small kid decided to leave his home. But as soon as he realizes that his mother has cooked ‘Jalebi’, he comes back. The twinkle in his eye and the smile on his face, says it all.

An ad or a TV commercial becomes immortalize in the audience`s memory only if it has touched their hearts or evoked a memory that was lurking behind thousands of other memories. Emotions combined with brilliant brand strategy can yield fruitful results.

Customers today are bombarded with advertisements that only sell, sell and sell. They are tired of meaningless blabbering and information that only talks about the company`s products or services. They are more interested to know what value they will receive if they spend their hard-earned money on your product or service.

Hence, think about creative ways to inform and educate your customers. Try to give a personal touch to your branding, so that your customers can connect with them.

  1. Socially Responsible Emotional Story

The easiest way to make your brand viral is to create a hook in your brand message that sends out a clear and crisp social message to society.

Creating a brand message that is loud enough to send a social message represents your brand`s value and boosts your credibility. The customers feel connected with your brand and share the content with maximum people.

A human brain gets more influenced by emotions rather than logic. Hence, at no extra expense, you can create brand promotion messages that support social causes and enhance credibility amongst the audience.

  1. Create a Captivating Hook

When Apple decided to advertise for its latest iPhone 6 in the Indian market, they came out with a concept that showcases how difficult it is to get your hands on your favorite gadget via wedding. Apple, for the first time, launched an EMI concept for its buyers and made an advertisement that stole millions of hearts.

It was a great branding technique to viral their product that too on EMI to reach the pool of customers who wanted to purchase an iPhone, but couldn`t due to their budget constraints.

Most people often switch channels in the first 20 seconds, if they do not like the ad or a post. So whether you are creating a post for social media, a YouTube video, or a TV commercial, unless the ad has the hook that would keep the viewers glued to their seats, it will fall flat on its face.

If you have put the finger on the right pulse, you may witness the boost in your sales and increase in your revenue. So give that hook to your customers and win their loyalty forever.

If you are an entrepreneur and want to learn brand strategy to viral your brand at no extra cost, you must stop relying on the barefaced bribery of a referral program and should rather try the above-mentioned super powerful marketing tips that will make your customer swoon.

You can also learn the business dynamics from the masters of the industries by taking our “Everything about Entrepreneurship” course. In this course, you will gain in-depth knowledge about taking your business to new heights.

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7 Effective Stress Management Tips To Handle Tough Times!

7 Effective Stress Management Tips To Handle Tough Times
7 Effective Stress Management Tips To Handle Tough Times

Since the coronavirus pandemic has struck the world, the traditional norms have changed. The schools are shut, businesses are closed and employees are working from home.

The new reality of self-isolating and maintaining the social distance are not just the healthcare guidelines, but also imperative for one`s health as well as others`. Many people are now working from home and struggling with the realities of juggling between professional as well as personal responsibilities.

As easier and simple it sounds, the reality is far from true. Many organizations are delegating tasks to their employees even post office hours and expect them to finish them. Apart from the work, people also have to take care of the daily chores at home that are equally essential for physical and mental well-being.  The unrealistic expectations have diminished the clear line, where the work ends and personal life begins.

According to a report published in the Hindu Business line, “7 in 10 Indian working professionals (70 percent) reported having felt waves of stress during the working week regularly”.

The report also stated that the stress levels that were reported in working professionals in the Indian workforce were significantly higher than the Asia-Pacific average of 60 percent.

Another report by LinkedIn Workforce Confidence Index`s mental health edition says that 2 in 5 working professionals are experiencing increased stress and anxiety while working from home during the Covid-19 pandemic.

The combination of working from home along with taking care of other household chores plus self-isolating and the negativity that has surrounded us is the perfect recipe for stress. However, there are many techniques for stress management.

Where eating healthy food will take care of your physical being, these seven stress management tips will keep your mental well-being intact:

  1. Take a Break from the Current Task

Most people feel that staying focused on a single task for a longer period will help them to finish their work faster. They work overtime and agree to take on extra projects due to the fear of being in the bad books of their seniors and rarely take a break. This is one of the major reasons behind stress.

Employees who believe that they must work round-the-clock to justify their performance index and to achieve good standing in the workplace have the wrong idea. Unfortunately, Indian employees often gain this idea through employer`s attitudes.

However, we would be glad to tell you it’s the world`s biggest myth.

Chaining yourself to your laptop or your work desk is not a recipe for your success according to a report published in Forbes. The report also added that when employees avoid taking adequate breaks from work their overall productivity and mental well-being significantly reduces.

Overworked employees also suffer from chronic stress and their overall work performance begins to suffer. And if you want to watch Stress Management Strategies Motivational Video in Hindi by Vivek Bindra, watch them here:

Stepping away from the task you are working on is one of the best stress management techniques. You do not need to spend a large amount of time away from your current task. Just a few minutes can do the trick. Simply shift your focus to something else. You can read a page from your favorite book, play a game or watch a motivational video or whatever you like, and then try to get back to work.

  1. Move around, Walk a little!

If there is one stress management tip that you must follow blindly (after the first one), then it has to be this one. Movement is great! It is the best antidote to stress. You should and must incorporate short movement breaks into your work schedule.

As little as 5 minutes of exercise or brisk walking around your home, or on the balcony can reduce feelings of stress and frustration.

Few laps of the walk, a 10-minute yoga session, dance on your favorite songs, or anything that works when it comes to making your move and shake off the stress. Not only this little movement will help reduce stress levels, but also prevent stiffness, headaches, and strain on the eyes.

  1. Change your Surroundings

Sometimes, all you need is a change of surrounding to uplift your mood. But, in this time of social distancing, going out is not a viable option. So why not change your surroundings? Move to a different room or work while sitting on a balcony.

If you work while sitting on your bed throughout the day, create a corner in your home dedicated to work. You can also sit up by an open window if you don`t have any outdoor space.

  1. Divide Household Chores Equally

Those who are staying with families or a partner have to juggle between work and personal life. It is essential to you divide the household chores equally so that you do not have to bear the burden alone.

  1. Pamper yourself

Most people when are working from home end to start their day in their nightsuits. Experts suggest that even though you are working from home, it is best to get dressed as it makes you feel good about yourself.

When you look good, you feel better about yourself and perform tasks with enhanced productivity. Take proper sleep and eat healthy food. This technique of stress management can help you feel rejuvenated.

  1. Call a Friend

One of the worst things that have ever happened in human history due to Covid-19 is the loss of human connection. Practicing self-isolation or self-quarantine is the need of the hour to keep COVID-19 spread in control. However, it is not good for mental health. Human beings are social animals and sometimes all we need is simple a conversation with our best friend or our loved ones.

So, if you feel that the anxiety and stress are getting the better of you, pick up your phone and drop a message or dial your best friend`s number. Do audio or video call, in case texting, isn’t effective.

  1. Be Compassionate to yourself & others

We are living in strange times that are difficult too. The information that we are receiving during these times can be depressing and discouraging. So, it is important now more than ever to be compassionate with yourself.

It is okay to not be productive 100% of the time. Some days, just doing the absolute bare minimum that you can manage is perfectly okay. Allow yourself to feel the stress, but do not let it consume you. Sit with your thoughts, keep a journal, and practice gratitude.

Tell yourself that this too shall pass and you are strong enough to get through it. Be compassionate with yourself and talk with empathy, like you will with your loved ones.

Stress is incredibly common during these times. As the anxiety and uncertainty of the future encapsulate us, stress management techniques are more essential than ever. Stay indoors and follow the healthy guidelines during the pandemic.

We hope our tips will prove beneficial and help you to lower your stress and anxiety levels.

 

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Business motivation

7 Quotes to Inspire and Motivate Budding Entrepreneurs and help Them Grow Their Businesses

Business Motivating Quotes

Every person aspiring to be a successful businessman or a successful entrepreneur has to remember one thing that you should keep yourself going, despite all odds. There are many definitions of success, but one thing remains constant that success comes only to those who try and fail in their efforts at first. One has to be hardworking, inspired and dedicated to the work one is into. An entrepreneur should focus on their business and has to look out for opportunities in the market to make his/her brand stand out from the rest.

However, there are times when most people think of giving up because they are tired of trying. But wisdom lies in giving yourself some break and revitalizing yourself with some positive energy.

Here are some inspirational quotes from successful people like Steve Jobs, Bill Gates, Mark Zuckerberg and others to inspire you:

  1. “Always deliver more than expected.” – Larry Page, co-founder Google
  2. “All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA.” – Reid Hoffman, co-founder LinkedIn
  3. “Every time you state what you want or believe, you’re the first to hear it. It’s a message to both you and others about what you think is possible. Don’t put a ceiling on yourself.” – Oprah Winfrey, media proprietor
  4. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” – Steve Jobs, Co-founder, CEO, Chairman Apple Inc
  5. “All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA.” – Reid Hoffman, co-founder LinkedIn
  6. “I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.” -Jeff Bezos, founder and CEO Amazon
  7. “My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had — every day I’m learning something new.” -Richard Branson, founder Virgin Group

We hope these inspiring quotes will surround you with some positive energy and inspire you to keep going and trying hard to make your business successful.

Categories
Business motivation

Indian Electronic Repair Market Capable of Creating Over 5 mn Jobs, Has Potential To Generate $20 Billion Revenue Per Annum: MAIT Report

future jobs
Job (Representational Image) Photo Credits: Picpedia)

New Delhi, April 24: The electronics manufacturing sector in India has the potential to generate over five million direct jobs, a new study has revealed. According to a recent study conducted by MAIT, the electronics repair market in India can help generate over 5 million direct jobs, with a potential to generate revenues of $20 billion per annum. It must be noted that MAIT is the apex body representing the ICT and electronics manufacturing sector in India. It said that the repair and calibration of electronic subassemblies and products is a $100 billion industry worldwide.

A report titled ‘Electronic Hardware Repair Services Outsourcing’ (ERSO) launched at the Electronics and Telecom Manufacturing Summit 2021 (MAIT-ETMS) said that high costs of repairing electronic goods in developed countries like the US and Europe are compelling the corporates to send goods overseas, where such repair services are provided at lower prices due to both skills and cost arbitrage.

The MAIT study also made recommendations to the Centre to streamline and simplify procedures to make India a repair and refurbishment hub for IT and electronic products. Nitin Kunkolienker, President, MAIT was quoted in the IANS report saying that the electronics repair industry has the potential of becoming an emerging sector for employment growth in India. With the right regulatory support from the government of India, the domestic repair service sector in India can experience a tremendous boost. “It will, thereby, generate valuable Forex revenue as well as create employment, especially during these COVID-19 times, which has made millions of Indians job-less,” he added.

The study also highlighted background on the regulatory landscape and emphasised bottlenecks and difficulties being faced day to day by the repair units in India. These include regulatory approvals, import/ export restrictions, investment and Infrastructure cost, lack of skilled workforce and technology, e-waste related constraints, etc. “The initiative to make India an electronics repairs outsourcing hub is the next sunrise sector for the country with the potential to generate over 5 million new direct jobs and attract investment from across the globe,” the report said.