Categories
Process & Business Expansion

Use These 5 Ways To Build Your Business On Instagram

Creating a social media presence for your brand is essential in the modern digital era. You may sell your goods or services more widely and reach a worldwide audience with the help of social media platforms. Instagram is among the most widely used social media platforms today, with over 2 billion active users. This makes it a great advertising tool for addressing the general public and attracting potential clients from all over the world.

Young people under the age of 35 make up about 71% of Instagram users. Businesses may simply sell their products by collecting interesting information and creating attractive images based on current trends. Today, every company can use Instagram to expand their business and build a complete brand. Here are five ways to help you launch and develop your business on Instagram:

Instagram Stories are Important

Instagram postings are great but are insufficient to promote your company on this platform while maintaining audience engagement. Instagram stories are becoming more and more popular since they enable users to maintain stronger relationships with the brands and friends they follow. Instagram stories make users monitor their profiles more frequently since they expire after 24 hours and generate a sense of urgency. The person is encouraged to remain at the forefront of the page by using Instagram stories.

Instagram stories may be used to update your audience on company news, such as impending sales, promotions, or the introduction of fresh lines or features.

Hashtags Help You

Utilizing hashtags on Instagram enables you to expand your audience and achieve organic reach. To locate your profile and post on Instagram, users frequently use hashtags and other search terms related to relevant businesses. Use a variety of tags on your postings and consider using the comment box to prevent having overloaded captions. You may find suitable hashtags based on the phrases you select by using digital sources for hashtag generation, which can help increase your Instagram interactions.

Keep an eye on the Followers Count

Growing your followers is one of the best things you can do to raise the authority of your presence on social media. More engaged and active followers will give the idea that your business is reliable and trustworthy, which will attract visitors to check out your material.

You can start increasing your follower count by following other regional businesses in your niche, charities, well-known people, and news sources. These will support your efforts to obtain feedback while expanding your network and increasing brand recognition in your community. To increase your followers, the popular suggestion is that you join any local groups that promote nearby establishments.

Work Together With Regional Brands and Businesses

You can integrate postings on Instagram with those from other companies thanks to its attributes. This is a straight forward but powerful method for raising brand awareness and promoting page growth. By tagging others or making use of the combined post option, you can work with other businesses, including your clients, vendors, and rivals. Utilizing each other’s followings, will guarantee a win-win scenario for both businesses and assist you in expanding your follower count as well.

Utilize Influencer Marketing

If you have sizable marketing expenses, we advise collaborating with regional leaders who have a sizable Instagram following in your sector. These customers or influencers might give feedback on your goods or services and motivate their followers to come into your business. This will enable you to reach new viewers and gain from word-of-mouth advertising. To prevent spending time or resources, conduct an in-depth analysis of the local influencers in your area and get in touch with individuals who are already engaged in your profession.

Your online presence, particularly on Instagram, can work well in the rapid expansion of your company. Reaching a worldwide audience and enhancing brand visibility are both possible with Instagram. Keep your Instagram followers interested by posting frequently by including the use of Instagram stories for any updates. You can generate leads and manage the sales of your business easily with regular use of this platform. To boost your sales to newer heights become part of the Super Sales Secret Webinar and learn some unique ways to do so. Visit to know more: https://www.badabusiness.com/webinar/ibc/weekly_event?ref_code=website27

Categories
Motivational

Turning Her Passion For Cooking Into Indian Fast Food Business, This Homemaker Earns Rs. 1.5 Lakh/Month

While the pandemic wreaked havoc on some, it also brought happiness and the call for a career for some. We are talking about Seema Makwana from Mumbai, for whom the COVID lockdown was a life-changing period.

Not only has the pandemic given time to the homemaker and the mother of two to experiment with her cooking and baking skills, but also a chance to fulfill her dreams of starting her cloud kitchen- ‘Buns & Deluchas.’

Launched in December 2021, Buns & Deluchas offers a curated menu that is high on taste as well as nutrient value across Mumbai.

Home: Where the Journey Started!

Seema, who is married to an architect, loves to cook delectable buns and other snacks. Starting from her home, she started distributing snacks in her housing society in Kandivali. Without using any kind of preservatives, Seema makes everything from scratch. This makes all the food items from her menu healthy for everyone. Initially, she invested INR 5 Lakh. Today, she has been receiving orders worth INR 1.5 lakh per month on average. However, her journey was not that simple.

A Difficult Childhood

Growing up in a middle-class family, Seema had to discontinue her studies after Class 10 due to financial constraints. After that, I didn’t have much to do, but I eventually became interested in cooking. Due to their lack of education, she did not have high hopes of getting a good job. But when the idea of starting a food business came up, she was confident courtesy of her love for food. Her family also supported her in this endeavor.

Seema’s Mystery Buns

Initially, she started her cloud kitchen with a small curated menu of stuffed buns which were received well by everyone. This positive reaction gave her the confidence to expand the business outside her residential society. She also added more varieties of food to the menu that were set after observing the fact that not many restaurants and hotels offer healthy food.

This idea was instilled by her husband who has to travel a lot. He would often share that it is challenging to find delightful and healthy Indian food while traveling. So she started experimenting with different food items and added several recipes and included them in the menu only after getting a thumbs up from my husband and children.

A wide Variety of Tasty Treats

Buns & Deluchas specializes in handcrafted artisan buns which come with a wide variety of stuffing like exotic vegetables, patties, paneer, and more with equally delicious homemade dips. Vegetarians can enjoy them too as they are eggless.

Other than the savory stuffed buns, Seema also specializes in Deluchas and staffles, which are also the result of her experimentations. She offers sides like potato and banana wedges and desserts like cookies and sweet buns. All their products are priced between Rs 35 and Rs 160. Cheesy chili buns, corn-cheese delucha, pizzaburg delucha, aloo tikki buns, etc are some of the fast-selling products.

Using the Power of Social Media

Earlier, people would share stories and their experiences with others that helped in the promotion of her cloud kitchen. Now, Seema along with her husband Jenis Makwana is using the power of social media platforms like Facebook and Instagram to promote her brand. She has also launched a website through which people can place their orders directly. Along with their website, they are also available on Swiggy and Zomato across Mumbai.

If you know what you are passionate about, you can start following your dreams. However, many people do not realize it at the early stage of their lives. Nonetheless, it is better to follow your dreams, irrespective of the time. Seema Makwana has proved that if you love what you do, nothing can stop you from succeeding in your life.

Want to learn how you can set up your cloud kitchen? The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

Categories
Business motivation

5 Key Factors To Kick-Start A Small Business Consulting Firm In 2023

Consultancy is a large and profitable industry. Organizations around the globe spent more than $155 billion in 2018 on consulting firms.

India has five of the largest IT consultancies in the world.  That is more than China, Ireland, and France combined. And it is two less than the United States if you consider the companies whose outsourcing practice is at the core of their business, like IBM for instance, according to a report published in Forbes.

In India companies like Wipro, Infosys, Tech Mahindra, and TATA Consultancy Services are the big names in the industry. However, where small and mid-level businesses are concerned, there are many industries and business owners who have plenty of professional challenges and are looking for business coaches to resolve their business challenges.

If you want to start your startup, starting a business consulting firm is a lucrative business idea. All you need to discover is your strength and expertise in a particular field.

Life as a consultant has a lot going for you in 2023. Here is a definitive step-by-step guide to starting your consultancy firm:

1. Choose your Segment

A consultant is a professional who is an expert in a particular field. It not just provides you an edge in the market but also helps you to differentiate yourself from all the other generalized consultants.

If you have a problem with your eye, would you go to an optician or a general physician? Optician, right? Similarly, when planning to start a consulting business, it is highly recommended to specialize in a niche segment. Knowing that you are an expert in their issue will give confidence to your clients. After all, they are going to invest their money to pay your fees.

Have a business idea? You can hire a business coach as well for your business.

2. Get Proper Certification & License

Based on your profession and specialization, you may need special certifications or licenses. For instance, you will have to register as a professional fund-raising consultant before starting any consultancy services.

3. Define your Consulting Services

Consulting is a broad and vague concept. But clients and potential clients do not pay money for vague promises. Hence, you need to showcase the specific consulting services you will offer and deliver to your existing as well as new potential clients. You can start by analyzing your skillset and brainstorming the general consulting services before you take up any new project.

This could be beneficial for both you and your clients. Your clients can make a comfortable, clear, and informed decision. You should also understand why clients hire consultants. Some businesses hire consultants to supplement their staff, identify and resolve problems, to promote change, to influence important decision-makers. As a consultant, your services and deliverables are foremost important for the business. Once you know what you will be offering to your clients, you are ready to take on the world with your next step- writing a business plan.

4. Write a Business Plan

When starting a business, entrepreneurs tend to make multiple mistakes and rush into things without considering the crucial element of their business – a clear vision and goal.

A clear and well-defined goal helps you to focus solely. And the focus comes from a business plan. Though writing a business plan is not necessary, it can help you crystallize your innovative ideas and avoid mistakes.

Entrepreneurs who take time to write business plans when starting a business are 2.5 times more likely to get their business off the ground. But do not get obsessed with writing every other small detail. You can write a concise business plan and start working on it.

5. Decide your Legal Business Structure

Before you start your small business consulting services, you need to decide which type of entity you need to register. As your legal aspect of business affects everything, do not rush yourself into deciding to register your business immediately.

Spend some time reading about all four types of business entities:

a). A sole proprietorship

b). Partnership

c). Limited Liability Company (LLC)

d). Corporation

Starting a business from scratch is not easy. Hence, pay some attention to developing your brand identity. Once you have defined your brand, you can start and run a consulting business. To learn how you can run a consulting business smoothly, you can take our ‘Business coaching program’. To know more about it, click here: www.badabusiness.com

Categories
Webinar

Want To Boost Your Webinar Audience? Here Are 5 Easy Tips!

How do I improve the attendance and number of registrations in my webinar? This question must have been asked by thousands of entrepreneurs and subject matter experts to our Bada Business billionaire professors.

In this world, where not just businesses but schools and colleges have also shifted to virtual mode, the webinar is the new way to establish your authority over a subject. Webinars have exploded on the internet, especially in the past year.

So what makes WEBINARS a popular choice amongst marketers as well as consumers?

A. Webinars are one of the most effective ways to hook in new leads.

B. It helps brands to change with the rapidly changing consumer behavior and market trends.

C. People love hands-on lessons and casual walkthroughs that can help them build their businesses in a better and simple way.  A potential buyer will buy your product or sign up for your service because it will help them. Not because it’s cool, hip, or trendy.

If you too are planning to host a webinar, here are 5 tips to ensure that a large number of people are attending your webinars:

1. Identify your Target Audience

If you are selling a sports product, it would be pointless to market a webinar to those who are more interested in business courses. Hence, it is extremely necessary to search out forums, mail groups, chat rooms, or any other social media platform to find out your target audience.

Once you find a topic of interest, create a follow-up plan, and make a strategy to build your event marketing plan from there.

2. Spot Challenges

Understanding your customers or clients is paramount. Ask your potential customers, and existing & potential clients about their current challenges, frustrations, and desires. Post questions on Facebook and read the comments. Find out why consumers will choose your brand and not your competitors. Identify the solutions and use the exact language in your webinar. This will make your audiences feel seen and heard. You can also hire a business coach to find out the challenges of your customers.

3. Pick an Appealing Topic for Webinar

Research a topic that will pull more people toward your webinar. Which topic according to you will attract more audience?

If you test different topics for your webinar, you will find that an interesting, engaging, timely, and educational webinar will pull more audience. Your presentation should be ‘customer-centric’ and ‘solution-oriented’. This will give participants practical ways to solve the challenges they are facing currently.

4. Be open to fluctuating Attendance Expectations

Sometimes we overestimate the numbers and find it demotivating to see the actual number of people who attend the webinar. Expect a show rate of only 30% of those who have registered for a free webinar.

If your numbers are below that then make sure that you are sending day-of and 24 hours reminders via email. Send invitations to more prospects multiple times to remind them about your free webinar.

5. Use Polling Questions

The best way to increase engagement on your webinar is to ask your audience to participate in your webinar. You can capture the attention of your audience by asking questions related to the webinar. Ask things like:

  1. What interests you most about the webinar?
  2. What are the immediate challenges you are facing?
  • Would you like to boost your sales?
  1. Would you like more information on our latest product or services?

The type of questions that we have mentioned above will not only attract the audience to your webinar but also give them ‘food for thought’ and keep them hooked for your next webinar. If you are doing an educational webinar, tell your attendees to stay on for more information.

And last, but far away from least- Be Enthusiastic and talk in a more connecting way! Motivate your participants and engage them in conversation. Want to know more about marketing strategies? Join our business coaching program by clicking here: www.badabusiness.com.

Categories
Startup

Launch A Successful Startup In These 7 Effective Steps

Everyone has ideas! While some of them are worth executing, others are probably not so good. And this difference defines the gap between successful startups and the startups that fall flat. But part of living and working in this world is to learn from your own mistakes and others.

You get the chance to see what differentiates successful companies from failed lot. And if you can observe closely, you can learn from others without making the same blunders yourself. Some entrepreneurs choose to consult a business coach, while others choose to learn from their mistakes.

But before we begin to discuss the factors that are crucial for the success of the startup, let’s discuss what it takes to start a successful startup:

a). A Great Idea- The paramount thing which is crucial to building a startup is having a great idea. Without a great idea, your startup will have a very difficult time growing. Along with that a thoughtful business plan and product are also necessary.

b). Passion- Passion can encourage you to conquer greater heights without feeling tired.  If you are not passionate about the business or the product, it will be very difficult to stick with it when the water is rough.

c). Persistence- Even established organizations face challenges. Hence, it is important to be persistent and never give up when it comes to your dreams.

So here are 7 tips on how to start a startup and succeed at it:

1. Build a Product that Resolves a Problem

Innovative, creative, exciting, and imaginative- your product can have all these factors and yet fail to attract customers if it does not resolve any problem that the customers are facing. The most crucial measure of success is the real need for the market that you are trying to serve. The best companies are the ones that meet the requirements of your customers.

2. Have a Business Plan in Place

Before starting a startup, you will need a solid business plan in place. A well-researched business plan is a very important and strategic tool for entrepreneurs. A good business plan not only helps entrepreneurs to know where they are going but also helps them to focus on what is important. It also helps them to achieve short-term and long-term objectives.

Here are five key steps to writing a successful business plan:

a). Describe your target market.

b). Define your business goals.

c). Explain your product or service

d). Create specific marketing and sales strategies.

e). Note down your financial projections & detail the funding.

f). Summarize your overall strategy.

3. Find the Mentors You Need

Once you have established the foundation of your business, you will need professional guidance and expertise to help you navigate the entrepreneurial labyrinth. Don’t be afraid to ask people to help you. You can also work along with the business motivational coach to gain in-depth knowledge and information about your business.

4. Put the Right Team in Place

The vision for your ultimate goal may be yours, but you will need help from others too to get there. To attain your short-term and long-term goals for your business, you will need to surround yourself with the right people who will understand your vision and fit into the culture and mindset of your company.

5. Develop a Roadmap

If you want to go beyond a plan and want to turn your goals into reality, you will need a roadmap. Laying out the roadmap will help you to avoid any unnecessary diversions and distractions.

6. Establish Your Expertise

Writing and speaking about your particular area of expertise is a great way to get your name out there and establish your bona fides.

7. Build Relationships

The success of the business depends not just on what you do, but also on who you know. The key to developing relationships and growing your network is to keep it two-sided and give as much as you receive from others.

Apply these seven tips when you are planning to start a startup of your own. With persistence and determination, you can achieve your business goals. The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

Categories
Motivational

5 Lessons By Swami Vivekananda To Inspire Young Entrepreneurs

Born in 1863, Swami Vivekananda was ahead of his time. He spent his life without any technologically advanced tools that can make anything possible in today’s world, but his teachings were characterized by the pursuit of truth and fearlessness. His teachings transcended honesty.

In today’s age, where entrepreneurs have to be authentic, his words ring truer than ever. He was in a true sense a great spiritual and business motivational speaker. Here are 5 lessons from Vivekananda’s work that are incredibly relevant today:

1. Take up one idea. Make that one idea your life – think of it, dream of it, and live on that idea. Let the brain, muscles, nerves, and every part of your body, be full of that idea and just leave every other idea alone. This is the way to success.

Success comes to those who are obsessed with their business idea. That idea for a product, a title, or a victory becomes an all-encompassing thought and transforms into single-minded action.

If we look at some of the most successful entrepreneurs of our times, we find they are associated with an idea – one clear thread that runs through their lives. To pursue a dream and turn it into reality, we need to be obsessed with it and be immersed in it. Hard work begins in the mind much before it is visible.

2. Even the greatest fool can accomplish a task if it were after his or her heart. But the intelligent ones are those who can convert every work into one that suits their taste.

Business owners know they can’t just do one part of the job and ignore another because they hate it. They are so consumed by the idea, the product, that their likes and dislikes don’t matter anymore. Even if they’re working with experts from different fields, they are required to love every aspect of their company – from delivering the product to managing the accounts. Entrepreneurs have to do it all! 

3. Each work has to pass through these stages—ridicule, opposition, and then acceptance. Those who think ahead of their time are sure to be misunderstood.

Who would have thought that we can speak to our loved ones while looking at them even though they are thousands of miles or continents away with just one click? Or that we could do transactions without having to go to the bank or order anything from anywhere in the world?

Having an idea is not the most difficult deal. But to believe in it when the entire world does not believe and stands in the opposition is perhaps the toughest thing to do. Every successful entrepreneur will have a unique story of rejection to share and how people didn’t believe in their ideas, but they did succeed. If you believe in your business idea, you can also hire a business coach to help you navigate through the challenges.

3. “Face the brutes.” That is a lesson for all life—face the terrible, face it boldly. Like the monkeys, the hardships of life fall back when we cease to flee before them.

Fear and Greed are the two factors due to which most people spend their entire lives being a part of the rat race. They lead their lives chasing someone else’s dreams because fulfilling their dream would involve risk. What if this doesn’t work? What do I have to show for so many years of hard work? How do I justify quitting my stable job over a start-up dream? These are questions that plague every entrepreneur. So face your fears and follow your dreams.

4. Truth can be stated in a thousand different ways, yet each one can be true.

There is no one way to do anything. There could be multiple ways to do the same thing and hence, there is no wrong or right in that. And for this, a leader needs to be open to different ideas and opinions of the people. To be able to take people along, and inspire them with your vision, one needs to know that there are a thousand sides to the same story.

These five quotes by Vivekananda are still applicable in today’s times. If you are an entrepreneur and looking for inspiration these quotes will surely motivate you. To gain an in-depth understanding of business, you can take a business coaching program. To know more, visit www.badabusiness.com.

Categories
Finance

7 Essential Financial Tips For Beginners

Many people these days like to know where they are putting their money. They would establish a budget for their daily expenses or take a more active role in managing their expenses. However, they don’t know where they should start. This scenario is more common with young adults who have just started earning or got their first paycheck.

But with an abundance of expert advice, beginners often feel overwhelmed and confused about where they should start. So, if you listen to Dr. Vivek Bindra- the best motivational speaker in India, you can learn some really useful money management tips from him on his YouTube channel.

If you are starting your journey toward money management, we have got you covered. Here are 7 tips to help you actively track and manage your finances:

1.  Think About the Destination

Though you can start without having a goal in mind. But that would be a complete waste of energy, effort, and money that you are saving. Most often, people work to get through their day and pay the bills. But seldom does anyone think about why they are working and what their goal in life is. So, apart from your expenses, income and savings, think about the final goal that you want to achieve in your life. It is important to have a vision in your life.

2. Track your Money

It is very important to know where your money goes every day, every week, and every month. This forms the crucial foundation for a financial plan. If you use cash, it could be difficult to track it down. However, you can always note down your daily expenses and monthly bills like rent, and phone bills to keep your money organized. This will help you to build the proper groundwork for a new financial plan.

3. Determine your Net Income

Before you retire, you need to save money to lead a comfortable life. Hence, saving is non-negotiable. When you are tracking your money down, ensure that the first thing that you take into account is to look at the net income amount. Your net income amount is what you save after 15% of your gross income goes into multiple different types of accounts.

4. Use Multiple Bank Accounts

If you use one single account for multiple purposes, it could be difficult to plan your budget. Keep your budget to under five categories and use multiple bank accounts for each category. This way you can easily track your account balance without having to number crunch each time.

5. Transfer Money into Investment Account

Budgeting is not always fun! It is hard, so you should keep it simple. Just transfer the amount of money out of your account to your investment account. Your investment account should be different from your savings account. By investing for the future, you are less likely to transfer the money back into checking and spending it.

6. Reach Out to Your Network

Entrepreneurs leverage more from forging relationships and growing their network. So, reach out to your network and you will be surprised to find some of the best templates and tools for managing finances by just asking other startup businesses. You can also hire a business coach to help you grow your network.

7. Understand Your Investment Goal

Are you planning for retirement or do you simply want to save so that you can fund your startup? You need to understand and be clear about your investment goal. It is also important to understand the investment horizon. Keep it for two years when investing in the market because the ‘buy low, sell high’ theory needs you to keep an eye on the market.

The seven tips from professionals will not just guide you on your way to saving money, but will also help you to create wealth. So, keep these tips in mind and let us know how they work for you!

Starting a business may sound exciting but is indeed a hard deal! If you have no prior experience, it could lead to a downfall. So learn the skills from the master via Business Coaching Program by Dr. Vivek Bindra. To know more, visit: www.badabusiness.com

Categories
Motivational

How To Achieve & Set S.M.A.R.T Goals?

Goals are essential for professional as well as personal life. Without concrete plans, you are essentially shooting in the dark. You are putting in effort without having a goal and destination in mind. And with December looming just around the corner, the year 2022 is at its end. It is that time when business leaders must examine how productively they have spent their time to identify the situations where improvements can be made on both personal and professional fronts.

It is also the time to set new goals and define a blueprint for the forthcoming campaign of your life and implement a plan to accomplish a better version of yourself. S.M.A.R.T goals can help you to focus and re-evaluate goals as needed.

So what are S.M.A.R.T goals and how can you set them?

S.M.A.R.T = Specific, Measurable, Achievable, Relevant, and Time-bound.

These five aspects together create S.M.A.R.T goals.  A goal that has a specific purpose, can be measured, is realistic to achieve, relevant, and can be attained within a time frame is a SMART goal. Without all aspects, you might be goal-setting, but not effectively creating a plan for success.

You can also learn from Dr. Vivek Bindra- the best motivational speaker in India how to set goals and achieve them in this video: 

Let’s take a closer look at the five elements of S.M.A.R.T. goals:

  1.   SPECIFIC

A goal that is easy to understand can be attained. For instance, it could be a sales number or a product roll-out goal. No matter what the goal is, it should be clearly articulated so that everyone is on the same page with the objective. Define the outcome and the steps that need to be taken to accomplish the goal.

  1. MEASURABLE

Your goals need to have a quantifiable objective so that you can track progress. Define what will be the factors that will be used to measure the goal and set a method for tracking the progress.

  1.   ACHIEVABLE

Setting big goals is good. But they need to be realistic as well to maintain the momentum to try to achieve them. Also, you may want to break big goals into smaller, bite-sized chunks. If the goal is not doable, you will have to look for resources that will make your journey to achieve goals easier.

  1. RELEVANT

Goals should be relevant i.e. they should be aligned with the mission of the company. One way to find out if your goal is relevant is to figure out what are the benefits of these goals.

  1. TIME- BOUND

A goal without a deadline is just mundane work. Goals should have a deadline. And unless you set a final date, you can’t identify the success or failure of your goals.

As a business owner, evaluate these key facets of your life when creating goals this year:

1. Professional Life

Before setting goals, evaluate your professional life from various angles. How can you make the company better? What more can be done to upskill your employees or colleagues? Spend time reflecting on your past year’s achievements and lessons that you have learned during the course. See how you can improve in the year ahead.

You can also hire a business coach to look for new approaches to grow your business. Strive to implement new strategies that will allow you to overcome existing challenges.

2. Personal Life

When reviewing your personal goals, you may want to look at relationships with family, friends, clients, customers, colleagues, and employees. Find where you need to make adjustments to become the best version of yourself for them. Focus on the main components of your life, such as health, finances, and growth.

Benefits of S.M.A.R.T Goals

There are a lot of benefits to setting S.M.A.R.T goals. Some of them are given below:

i). It helps you to set an objective.

ii). It motivates you to succeed.

iii). It will force you to step out of your comfort zone.

Managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

Categories
Marketing

3 Uber Smart Marketing Tips That Will Make Your Brand Viral At Zero Cost!

Marketing is never easy, especially for startups where the budget is always a constraint. But, if you have a product that can resolve the problems that consumers are facing and your product is in great demand, you can easily build your brand’s reputation without burning a hole in your pocket.

With Social Media Marketing has become affordable and effective. Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer plenty of tools and insights that can help you to reach your target audience without having to hire an ad agency for the promotion of your brand.

So, how can you take full advantage of the power of social media to build your brand’s presence online? There are a few ways that will establish your brand, not to mention without spending a single penny.

Here are some of the best low-marketing ways through which you can make your brand Viral without shelling out much money:

1. Touch Emotions

Do you remember the much famous Cadbury advertisement in which a girl dances as soon as her friend hits a boundary during a match? Well, that is the power of emotions!

An ad or a TV commercial becomes immortalized in the audience`s memory only if it has touched their hearts or evoked a memory that was lurking behind thousands of other memories. Emotions combined with brilliant brand strategy can yield fruitful results.

Today, many brands often create advertisements that boast only about their products and features. These kinds of advertisements scream- “we are selling.” Customers today are tired of meaningless blabbering and information that only talks about the company’s products or services. They are more interested to know what value they will receive if they spend their hard-earned money on your product or service.

Try to give a personal touch to your branding, so that your customers can connect with them. You can watch how to make perfect ads that will sell from Dr. Vivek Bindra- the best business coach in India, here:

2. Create a Story that sends out a Social Message

The human brain gets more influenced by emotions rather than logic. This is why from Surf Excel to Dove; brands have come up with excellent ads with simple visualization, but a beautiful and powerful social message.

Creating a brand message that is loud enough to send a social message represents your brand`s value and boosts your credibility. The customers feel connected with your brand and share the content with a maximum number of people. All you need to do is use your creativity. You can work along with a business coach who can support you and guide you to build your brand.

3. Give Customers Something to Hook On!

A great jingle, an unforgettable headline, or the message- it could be anything! But one has to give the audience something to hook on!

Most people often switch channels in the first 20 seconds, if they do not like the ad or a post. So whether you are creating a post for social media, a YouTube video, or a TV commercial, unless the ad has the hook that would keep the viewers glued to their seats, it will fall flat on its face.

If you are an entrepreneur and want to learn brand strategy to viral your brand at no extra cost, you must stop relying on the barefaced bribery of a referral program and should rather try the above-mentioned super powerful marketing tips that will make your customer swoon.

You can also learn the business dynamics from the masters of the industries by taking our Business Coaching Program course. In this course, you will gain in-depth knowledge about taking your business to new heights. To know more about this course, click here: www.badabusiness.com

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Startup

5 Top VC Funding Firms Focusing On Women-Led Startups

Gone are those days when women were confined within the four walls of the kitchen. Today, from sports to business, women are standing shoulder-to-shoulder with the world; dominating every sphere unabashedly and fearlessly.

And as more and more women are realizing the significance of being financially independent, India is experiencing a great surge in the number of female entrepreneurs. However, the number of female entrepreneurs is still low as compared to men as seven out of 100 entrepreneurs in India are women.

Nonetheless, female entrepreneurs are excelling with their ideas and execution techniques. Some are even becoming business motivational speakers to help others who are trying to make a mark in their respective fields. But despite their good ideas, they are facing challenges when it comes to funding. Here is a list of five VC funding firms that are helping women entrepreneurs in India:

1. Kalaari Capital

Founded by a true leader Vani Kola, Kalaari Capital is a leading VC that strives hard to help founders succeed and flourish in the business world. Vani is referred to as The Mother of Venture Capitalism in India, and there is a reason behind it. Kalaari Capital is an early-stage, technology-focused venture capital firm with $650 Mn in assets. Based out of Bengaluru, it has been empowering visionary entrepreneurs since 2006. Not content with being one of the first homegrown VC firms in India with a steadily growing list of startups in its portfolio, Kalaari launched Kstart, a seed fund initiative, in 2016.

Kstart focuses solely on seed-stage funding and differs from other funds in that it doesn’t set a valuation at the time a startup is raising funds from it. Kalaari has built a reputation for picking the best young minds and mentoring them to build successful enterprises, some prime examples being Myntra, Urban Ladder, Zivame, Power2SME, YourStory, and Bluestone, among others.

2. LetsVenture

Founded in 2013, LetsVenture provides a common platform for startups and investors alike to connect. LetsVenture works with startups and investors on discovery, syndication, and closure. This involves managing due diligence and paperwork closure. There are 12000+ startups and 2200+ investors on the platform. Founded by Shanti Mohan LetsVenture has enabled more than 100 startups to raise over $40mn. Since its inception in 2013, LetsVenture has facilitated over $100 million in investments. Startups like Testbook, DailyNinja, Wishberry, MyUpchar, and Ketto as part of its portfolio, have 3,700 members.

3. Saha Fund

Founded by Ankita Vashista, Saha Fund is a Bangalore-based venture capital and private equity firm. Saha Fund is India’s (and Asia’s) first venture capital fund that promotes women’s entrepreneurship and is dedicated to making investments in women-led companies across different sectors. Saha is keen on companies that use technology to scale. If you too have a startup and are looking for funding, you can watch this video by Dr. Vivek Bindra- the best motivational speaker in India

4. She Capital

According to research conducted by She Capital, when women business owners pitch their ideas to investors for early-stage capital, they receive significantly less – a disparity that averages more than $1 million – than men. Hence, to encourage more women to participate in the Indian startup ecosystem and take on the boys’ club in the Indian unicorn ecosystem, Founder and former CEO of Mydala, Anisha Singh launched an early-stage venture capital fund, She Capital. The company was founded with a belief to help the next generation of phenomenal female-led businesses scale to their maximum potential.

5. Qualcomm Ventures India

Founded in the year 2000, Qualcomm Ventures is the $1 billion venture capital arm of global tech giant Qualcomm, and the arm is highly optimistic about India’s technology-driven startup ecosystem. The firm believes in diversity and encourages different points of view and aims to help connect entrepreneurs to the resources, relationships, and deep industry expertise they need to succeed in the entrepreneur journey.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com