Category: Startup

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Startup

3 Eco-friendly Low-Investment Business Ideas You Can Start Now!

3 Eco-friendly Low-Investment Business Ideas You Can Start Now!
3 Eco-friendly Low-Investment Business Ideas You Can Start Now!

Do you want to start a startup business that makes money but at the same time wants to give something back to this planet and society? The waste management problem in India needs no mention; the mounting landfills speak volumes about the deteriorating health of our environment.

Garbage disposal is one of the major challenges that India is facing currently. While some of the garbage is biodegradable, other substances like plastic can take around 1000 years to decompose. Many people often advocate the prohibition of certain products. However, it is difficult to replace them in daily life and hence, their disposal after fulfillment is inevitable.

So if you want to start your venture, we can give you the best eco–friendly small business ideas to start. These businesses upcycle and recycle waste products to create commercially viable products.

1. Upcycled Furniture

Furniture is an integral part of every home, and this is one of the reasons why it is a great avenue for upcycling waste. To use waste materials at a great scale, one can create a variety of products like tables, chairs, cupboards, and more that are in great demand.

Starting an upcycle furniture shop is a good low-investment small business idea. It requires a small seed investment and has the potential to pick up and return great profits. Look for the cheapest sourcing options to source raw materials and have a clear idea of what it can be converted into for its maximum utility.

Pradeep Jadhav of Pune started Gigantiques Furniture to create practical models out of waste materials like used tires & barrels. After delivering 500 orders, his business is experiencing a J-curve.

2. Recycled Products

Yes, plastic has many disadvantages, but if you can think about a creative way to turn its con into pros, you can start a small business startup that will need minimum investment. Plastic offers great utility, which can be its advantage as well if used smartly.

The simplest way to use it is to start a business where plastic can be used to create reusable products. You can collect plastic bags, gift wrappers, bags of flours, and pulses from local garbage collectors. Many products can be made by weaving the plastic strips together.

Nandan Bhat, founder of Pune-based start-up Ecokaari has started one such venture. He has employed artisans under his brand, who cut the plastic into thin strips and weave them into a fabric which is then made into a wide range of products like pouches, handbags, purses, travel bags to electronic covers that are purchased by people according to their requirement.

3. Upcycle Decoration

If you have an eye for details and can think about something creative, this is another low investment small business idea. You can start refurbishing fabrics to create some amazing decorative items like lanterns, pen holders, and other utility items that can be reused again and are also eco-friendly.

Delhi-based Siddhant Kumar has begun such a venture where he utilizes denim clothing and upscales it to come up with some of the most beautiful utility items.

Being an entrepreneur means resolving customer`s problems, and today our planet is screaming for help due to pollution. By utilizing the above-mentioned ideas, you can easily start a small startup business as they need very minimum investment.

To know how you can start a startup business, you can take our Business Coaching Program where you will get the handholding support of the experts along with premium content from SMEs.

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Startup

5 Ways To Give Your Online Startup Business A Jump-Start!

5 Ways To Give Your Online Startup Business A Jump-Start!
5 Ways To Give Your Online Startup Business A Jump-Start!

The internet has grown into one of the largest marketplaces. With the pandemic hitting the economy, more and more companies are now operating online. Many small startup businesses with unique ideas are cropping up with their unique strategies.

However, it requires patience, commitment, and perseverance to keep the entrepreneurs going- but passion makes all the difference. If you have a solid idea for an online business startup there are important lessons that you might want to learn.

A lot of mistakes are bound to happen initially. While some of them can easily pass over, some may prove way too expensive. So here is a list of important lessons that will help you to kick-start your own online business:

1. Build a Website that is Faster & Better

Your website is the face of your business that people see when they visit. It is the gateway through which your potential customers will recognize you. If you are losing customers, a poorly designed website can be one of the biggest reasons behind it. If it is not optimized for mobile devices, you may lose a lot of traffic.

A slow-loading website can frustrate visitors, which is why building a website that can load faster is always a wise decision. Give users an easy browsing experience as it makes a user`s journey quicker. Users can also look at your products and purchase them in an uncluttered way.

2. Make your SEO Game Better

Search Engine Optimization is used to get your website ranked on Google. Search engines like Google look for keywords that people usually type when they are looking for a particular product. Entrepreneurs should use more of those keywords in their content such as blogs, articles, and product descriptions. The more those keywords will be used, the easier it will be for the users to discover you and your business.

Keep uploading fresh images of your content and optimize your layout with specific keywords as it can make a huge difference in the number of visitors. However, the results of any SEO activity will take time.

3. Use an Old Domain Name

Old domain names generate a sense of trustworthiness for search engines. They get an edge and that makes them hard to compete. The major reason behind it is that they have existed for a much longer time as compared to any other domain name.

They also come up higher on the first pages of Google searches that give your startup business online an edge over your competition. They may cost you a little more, but they can be a great investment for the future.

4. Have a Dominant Social-media presence

In today`s digital world, social media plays a significant role in every online startup business. Social media platforms like Instagram, Facebook, and Pinterest have proved to be a set of invaluable tools for all businesses.

If you can use social media effectively, your followers will increase, and you might get tons of new visitors weekly. Make engaging content and add a dash of humor into it regarding your products and services that works well for your brand, and you can grow a community around your business in no time at all.

5. Use Advertising Methods Wisely

There was a time when the traditional methods for marketing your products included TV commercials and radio ads that required large budged. However, thanks to social media there are plenty of options available where you can market your business at a low cost. From Google AdWords to Facebook and Instagram ads, social media offers versatile choices to modern-day entrepreneurs to establish their brand presence.

Use them together with SEO activities and your business will achieve greater visibility. Whether you are using advertising platforms or building links, apply these tips and you will see unbelievable results.

To learn more about productive ways of marketing your small startup business online, you can take our Problem Solving Course.

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Startup Strategy

3 Key Things That Help Startup Businesses Dominate On Instagram!

3 Key Things That Help Startup Businesses Dominate On Instagram!
3 Key Things That Help Startup Businesses Dominate On Instagram!

Most entrepreneurs who have just set up a small startup business would agree unanimously that real, organic, and engaging followers on Instagram are the most powerful audiences that one can build on social media.

Today, Instagram has been a promising platform not only to gain more customers for your startup business but also one of the best ways to build your brand presence. If you have few thousand followers who are real and engaged, you can turn your Instagram business account into a multi-million dollar business in just a few years.

Many people think that there are some deep secrets that the most popular brands or Instagram accounts must be hiding, but truth to be told, there are no secrets. To grow on Instagram you only need three things- Time, Patience, and Hard-work.

So whether you have a startup business selling quirky t-shirts, or you are running yoga classes, these tips will help you launch your business on Instagram in a new light:

1. Post Engaging Content

Ask yourself one question- why would you want to follow a business account on Instagram? Will you do it for their awesome products or services that you might come to know from ads that they run, or because they post highly engaging content on their profile?

The answer is simple and true- for their content.

To grow properly on Instagram, a business must focus on posting content that is of high quality and engaging as well. Post engagement is what brings growth to Instagram and helps a brand to establish its strong presence.

Some people think that posting promotional offers on their profile will get them, customers. But the harsh reality is that nobody wants to see unnecessary promotional material on their feed. People want to follow accounts that deliver value. If you are an entrepreneur with a solid startup business plan, maybe it is time to rethink your entire content strategy.

2. Follow Accounts that Deliver High Value

Inspiration is everywhere. Sometimes you can simply get it from your competitors who are doing well in their business. You can follow them and they can follow you back. Many people have rejected the idea of following/unfollow strategy, however, if done correctly it can prove to be effective.

If you are struggling to build followers on your business account, you can implement the follow/unfollow strategy. Also finding the right people to follow is the biggest issue and this is where most of the strategies fail. It is very essential to find the right kind of people who would be genuinely interested in your specific type of content. To find accounts that will be interested in your type of content and carve out your own space by increasing 500 followers per month on Instagram.

3. Be Ultra Social

Instagram is a social media platform. Unlike LinkedIn, you need to engage and socialize with your followers to keep them following your account here. And it can be rewarding for the social people. If you have a small startup business that has something to offer people- a product, service, or simply your expertise on a particular subject, there are plenty of ways to find value on Instagram.

If you engage with others, people will engage with you. And Engagement leads to growth and you will likely begin to gain followers from your contributions.

Social Media platforms can be really rewarding and prove to be a contributing factor in your business growth if used to their maximum potential. Many entrepreneurs think that there must be some easy-way-out like buying followers, but that is not organic and will harm your online presence in the future.

So use these three hacks mentioned above to increase followers by creating great content, and you too will find great success for your business on Instagram. To learn more about marketing strategies and techniques that work, you can take our Problem Solving Courses.

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Startup

5 Essential Things Entrepreneurs Must Know Before Starting a Startup Business!

5 Essential Things Entrepreneurs Must Know Before Starting a Startup Business!
5 Essential Things Entrepreneurs Must Know Before Starting a Startup Business!

Starting a small startup business online of your sounds cool, but it might be overwhelming too! At first glance, the entire process might seem like a thrilling roller-coaster where you will be your boss and earn your own money, but growing a business does require a lot of work.

But as with anything, all you need to do is to take the first step towards your dream and continue moving forward. An idea without an effort remains just a dream and many entrepreneurs understand this basic reality. They understand that it will take effort to create their dream business and starting it off might seem scary.

Tasks like naming the business and creating the logo are the initial steps. But there are many other gigantic tasks like structure that are critical and contribute hugely to the growth of your business. Here are five tips that will help you to build a strong foundation for your business to make it successful:

1. Start by Conducting Market Research

Market research can help you understand your target customers. It will also allow you to know if it will be a successful business. Not only that, but it will also help you to refine your startup business idea.

When things become overwhelming, it is always best to start with ‘why’. It is an amazing place to go back and understand why you are developing your business.

2.  Business Plan

According to a report published in Forbes, “there have been many types of research that have shown that preparing a business plan can increase your growth by 30%. Also, around 71% of fast-growing companies have a business plan.”

Though there have been many businesses that started without a plan and are doing great in the market. But they are very few in numbers. Having a business plan allows you as a business owner to create budgets, set goals, and build frameworks and marketing strategies. Having a well-thought small startup business plan can help entrepreneurs with setting long-term and short-term goals.

3.  Finances are Vital!

Starting any business has a price, however, it is essential to be aware of the price. Finances are important and many startups fail because they run out of money before making a profit. Hence, before starting a startup business in India, you must determine how expenses will be covered until your business starts making profits.

4. Build a Business Website

Any business needs to reach out to its target customers. Earlier, businesses used to distribute pamphlets to let people know about their new startups. Now the times have changed. A customer today would most likely visit your business website to determine if it is genuine.

Your website is like a marketing toolbox and an excellent way for your customers to know more about you and your business. However, while creating a business website, there are several things to consider, like picking up a hosting platform, user-friendly interface, design, and a customer journey.

If you are not good with technical aspects, you can take help from a professional to create an amazing business website.

5.  Ensure all the legalities are in place

Whether it is an online business or a small brick-and-mortar startup business the laws and legal formalities are the same, with few exceptions. Hence, you must ensure that your business is abiding by all the local laws and guidelines to avoid any legal conflicts at a later stage.

Starting a startup business is like beginning a physical storefront. You will have to validate your idea, draft a business plan, contemplate your finances, build a business website, and decide your legal framework.

This might seem daunting at first, but do not feel like you will have to do it all alone. You can take help from our Business Coaching Program from where you can gain in-depth knowledge of distinct business operations and their departments.

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Startup

5 Smart Tips To Create Successful Moment Marketing For Startups!

5 Smart Tips To Create Successful Moment Marketing For Startups!
5 Smart Tips To Create Successful Moment Marketing For Startups!

We can never forget the moment when during a press conference Cristiano Ronaldo moved aside Coca-Cola bottles. While this one small action resulted in the reduced valuation of the famous brand overnight, many other brands made the most out of this opportune moment to score a creative goal.

A lot of creative memes were captured on the screen followed by several famous brands like Fevicol hijacking the event to connect with their customers. The idea was simple- custom-fit the controversy according to their brand, to market themselves, appeal to their clients, and rope in new ones. This was a moment of marketing that was used by all popular brands across the globe and equally works for small start businesses.

 So what exactly is this concept of Moment Marketing that has become all the rage?

Moment Marketing is an awesome technique that utilizes the ongoing viral event without having to pay for it. Though many people assume that it is a new thing, they are completely mistaken. The Utterly Butterly Amul girl has been hijacking the ongoing events for decades. The creative and witty liners have been received well and enjoyed by the audiences as well.

If you are an entrepreneur, who is looking to hijack a viral moment for your brand presence to reach more audience, here are 5 tips to ace it:

1. Stay Updated with the Trends & Keep Your Product in the Centre

One of the most crucial aspects of Moment Marketing is to stay updated with the viral trends. It helps you to recreate the viral moments and this connectedness helps you to spot trends and stay upgraded with the important news.

While you may be already attuned to the growing trends on social media, you still might have to keep an eye out for those trends that can be utilized as a part of moment marketing for your brand.

Another thing that should be kept in mind while crafting a marketing strategy is to link it smartly back to your product. It will help to create brand awareness and accomplish the ultimate goal of improving sales and customers.

2. Incorporate Humor

Humor is the best way to put across your brand message on the internet and bring a smile to your customer`s face. Irrespective of the trends, brands that manage to capture viral trends with a funny jab on them are usually rewarded with high audience engagement, increased followers, or even paid media mentions.

Brands like Burger King, Amul, Zomato, and IKEA understand the power of humor and hence utilize it to take on current topics. If you are an entrepreneur with a small startup business, you can follow their page to realize that this approach works well for them.

3. Pop Culture All the Way

Can we ever forget the evergreen superhero movies or memes that have funny references from Gangs of Wasseypur? Pop culture references are the best way to grab your customers` attention. Your brand can create posts that have a feel of an inside joke using your brand`s voice while sharing your brand`s ethos and subtly building affinity without your target audience.

If you have a startup business, you can use this trend to increase your brand awareness on Social Media Platforms.

4. Maintain your Brand`s True Voice Without Being Pushy

Marketing strategies that appear effortless work like a breeze. There is a fine line between effortless moments marketing and marketing that appears to be a desperate attempt by a brand to look cool. Always ensure that your efforts don`t fall into the latter category by keeping your brand`s core values at the forefront of all your moment marketing activities.

5. Choose Trends Wisely

Not every customer is a potential customer. Similarly, not every trend is meant for your brand. Not every incident, or event needs to resonate with your brand`s personality. Neither should you try and insert your brand into every trending topic out there.

When a trend talks about controversial issues like politics, religious sentiments, wars, or any other sensitive issues, it is best to keep a distance as you would not want your brand to be associated with something which is remotely offensive. You can also watch video-based on Moment Marketing, here:

Moment marketing for brands is a fun way to engage with your customers. And while Ronaldo or Zomato may provide the push to set the marketing ball rolling, it is the quick, witty, and collaborative thinking that results in successful moment marketing. Try our helpful tips mentioned above while preparing a solid marketing campaign.

To learn more about marketing, you can take our online Problem Solving Course that is designed for specific business problems.

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Startup

How To Create A Winning Content Marketing Strategy For Startups?

How To Create A Winning Content Marketing Strategy For Startups?
How To Create A Winning Content Marketing Strategy For Startups?

In a world that is full of false advertising and eroding the trust of the audience, content marketing is something that should be at the core of any digital marketing strategy. Whether it is a large company or a small startup business content marketing can be a powerful tool for business growth.

Content marketing is the only type of marketing that thrives on customer`s behavior and does not cost much. What`s more? It is as profitable as paid search advertising or paid social marketing.

According to Hubspot, around 70% of marketers are investing more actively in content marketing. Why? Content marketing is a subtle way through which you are serving useful, relevant content to your potential customers to help them overcome their burning problems.

But to truly excel at delivering awesome content that is customer-centric and also aligns with your business goals, you must do more to stand out from the crowd. You must have a content marketing strategy that empowers your future goals and long-term vision of what you want to achieve.

While creating a content marketing strategy for a small startup business, entrepreneurs must begin with setting their goals.

So how can you come up with a content marketing strategy that is so enticing that helps you to grow your business? We have outlined seven key steps below that you can use to develop an ironclad content strategy for 2021:

Step 1- Identify Your Business Goals

There could be millions of reasons behind your content strategy. Maybe you just want to increase your followers, capture new search engine traffic, or you may want to only showcase your products. Hence, setting out a clear goal is vital when making a content marketing strategy.

The clarity in your goals in the very beginning will help you to analyze the effectiveness of your campaign in the future. This will not just give you a clear objective at the beginning of the process, but a solid framework too to build on.

Step 2- Discover your Target Audience

Once you have a clear objective in your mind, the next step involves who the content should we geared towards? Who is your ideal customer? There are many ways to find out and pinpoint your ideal customers. But the idea one that even the best business coach swears by is to think about demographics, age groups, geographical locations, education, lifestyle, and interests.

Entrepreneurs with small startup businesses should understand the core of their customer base. This helps you to assess the types of content that will deliver excellent results.

Step 3- Set out your KPIs (Key Performance Indicators)

If you cannot determine a way to measure the success of your content, it is highly difficult to measure the statistical data in a more meaningful way. Hence, setting KPIs, in the beginning, is an extremely important step.

Step 4- Decide Your Content Approach

Surely, there are multiple social platforms on the internet. But not every platform has your target audience. So will you use just one type of content or would you like to experiment with different mixtures? Knowing your target audience, you can consider the article, blog writing, video tutorials, short posts, reels, pictures, and a lot more.

Step 5- Establish a Content Calendar

To ensure the consistency of your business presence, creating a content calendar is vital. The best way to do that is digitally so that you can share the sheet online with all the stakeholders. You can pre-plan the content that you will like to post on special days and festivals. Do not forget to continually assess and update the sheet as your business requires.

Step 6- Content Creation & Editing Process

This step is where content turns into a reality. Look for distinct ways to keep your content flow block-free. Also, keep content writing separate from editing to reduce the chances of making any accidental errors.

Step 7- Analyze Statistics

This final step in setting up a content strategy involves measuring the success of your content and KPIs. Having statistical data is vital. However, it must be interpreted accurately and in the correct manner.

Content can boost the visibility, credibility, and reliability of a small startup business. But, a clear strategy must be in place. If you lack a clear content strategy, your approach will lack vision. So try to align your strategies with your business goals to boost the number of customers and revenue in the future.

To gain in-depth knowledge, you can take our foundational courses that come with hand-holding support. Our Business Coaching Program offers everything that you will need to make your startup business successful.

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Startup

Top 11 Content Formats To Ace The Art Of Content Marketing for Startups!

Top 11 Content Formats to Ace the Art of Content Marketing for Startups!
Top 11 Content Formats to Ace the Art of Content Marketing for Startups!

‘Content marketing’- today we are going to talk about this one large umbrella that is solely responsible for the strong brand building of many popular brands. In this digital age where everyone is posting minute-by-minute updates of their daily lives, content marketing presents incredible opportunities for not only large but also small startup businesses.

Gone are the days, when businesses had to hire an individual to distribute the pamphlets to reach out to their target audience. Today, thanks to the internet and intelligent algorithms of social media platforms, you can reach out to your potential customers without any hassles.

What is Content and what makes it different from Content Marketing?

If you look at the broader aspect, everything and anything available on the internet is content. In general, content is anything that expresses thoughts, emotions, information, or experiences through visuals, audio, or written form.

This article that you are reading right now is also content, and so are the 95 million photographs that are uploaded on Instagram and videos on YouTube. It simply means that the internet is built with the content and everyone creates it all the time.

But the confusion arises here. A lot of content these days is intended to market a brand…but that does not mean that the brand is doing content marketing.

Here`s why.

The above examples were of content, whereas content marketing is a strategic approach that emphasizes the creation and delivery of valuable content and aims to attract, retain and convert a clearly defined audience.

Content Marketing strategically provides solutions to problems that either your customers or your business have. Some of the best examples abound:

  • A fitness brand that creates a community and encourages its customers to share knowledge.
  • A home décor retailer that distributes a monthly magazine on minimalism and good housekeeping practices.
  • A travel company that creates a thrilling website to showcase the experiences it offers.

You are doing content marketing if your content is doing the following:

1. Puts your audience first.

2. Focuses on a solution to a problem or links back to a business goal.

3. Attracts reader to your destination.

4. Gets published continuously.

5. You identify what is performing well, and where you need to improve your data.

We are sure that by now, you must have understood the difference between content and content marketing and its significance in the business world. High-performing content is central to your content marketing, but the way you curate and craft it can have a great impact on your marketing strategy.

So how can you master the art of Content Marketing?

Master these 11 types of content and you can catch up to this amazing marketing strategy:

1. Blogs

Blogging is not a new concept. And whether you are a business coach in India or have an entrepreneur with a small startup business blogging is helpful. However, it has evolved a lot since its conception. Make sure that your blogs are optimized for SEO because they can help you to boost your page ranks. Do provide call-to-action and consider opening up comments for further engagement.

2. Case Studies

Many entrepreneurs think that case studies are useful only for business coaches and business consulting firms in India. But, the truth is that it is an amazing way to take your customers on a journey that showcases solutions to their burning problems. Illustrate your expertise now!

3. eBooks

Combined with a magnetizing title and excellent content, eBooks make for great lead magnets.

4. Emails

Those who say that emails are long gone are not aware of the power of email marketing . Write direct, gripping and concise copy that contains information useful for your readers. They can not only help you to convert prospective customers into loyal clients but also helps to build long-lasting relationships as well.

5. Headlines

Let your readers know exactly what they are getting through compelling headlines. Avoid sounding desperate and spammy!

6. Meta Titles & Descriptions

Thing from the perspective of your customers and let them know the answers they are looking for right now.

7. Product Descriptions

Don`t describe the features of your products. Instead, elaborate on how it will benefit your customers. Nobody wants to know about the technology, but the convenience and experience that a product will bring in a customer`s life.

8. Social Media Posts

Put your customer at the center and create an experience that focuses on engagement. Social media posts help to connect the audience with your small startup business brand.

9. Video Scripts

Tell your brand`s story with great excitement. Include the script on the text page to make content more accessible. It will also help to boost SEO.

10. Web Content

Make vital information or helpful information prominent, include CTA, and use high-quality images to create a powerful message.

11. White Papers

Dwell deeper into the relevant topics. Provide in-depth knowledge that your target audience can apply to their problems in life.

Content marketing is a powerful tool that can create a positive and strong brand presence online. We are sure that you must have realized the difference between content and content marketing. So ace the 11 types of content to become the master of Content Marketing.

To understand a deeper perspective regarding this topic, you can take our Business Coaching Program.

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Startup

4 Powerful Marketing Tools To Grow Your Small Startup Business

4 Powerful Marketing Tools To Grow Your Small Startup Business
4 Powerful Marketing Tools To Grow Your Small Startup Business

Almost half of the population around the globe has online access thanks to cheaper internet plans and affordable smartphones. Today, the internet and phones are available even in the remotest areas of India. The easy accessibility of the internet is a golden opportunity for entrepreneurs, SMEs, MSMEs, and small startup businesses to start thinking seriously about digital marketing strategy.

From Search Engine Optimization to website analytics, marketing tools have the ultimate power which is the key to having a constant flow of leads. If used properly, they can also bring a significant boost in business profits.

So what are those 5 Digital Marketing Tools that can transform your small startup business ideas into a growing successful business? Here is a list:

1. AUTOMATED WEBINAR

A great way to scale your business is to host an automated webinar. An automated webinar is a pre-recorded webinar that stimulates live activities to make the participants believe that they are part of a live event. But the catch here is that you should only host it once.

Hosting a webinar is a brilliant way to reach out to your audience. They act as part of a sales funnel and can be used to explain distinct aspects of your business. It could be a new product launch, a complicated bundle of services, or the lack of sufficient demand in the market.

Companies can automate their sales process, save their resources and time. Several companies like Bada Business have started using webinars as their main source of leads. A webinar is an attractive method for you to cultivate your potential customers and move clients from one rung of the funnel to another.

2. CHATBOTS

A chatbot is not a novel tool. A chatbot is an instrument based on Artificial Intelligence software that can communicate with people as humans do but through chat windows. The use of this technology can improve the company’s business performance by 5% to 25%. Chatbots can provide multiple benefits to startup business. It can help to reduce costs as through chatbots companies can offer 24-hour customer service. This will help to resolve customer`s queries without any delay and help to scale the organization`s customer experience.

There are many companies like Indigo and Kotak Mahindra Bank that are already using chatbots. This helps companies to establish more personalized and efficient communications with potential clients.

3. VOICE SEARCH

Voice search is an amazing digital marketing tool for startup businesses that can turn around your SEO strategy, for the good. According to a report by finance online, the average number of voice searches per month is one billion. One of the most popular technologies utilizes innovations like Google Assistant, Amazon`s Alexa, and Apple`s Siri.

More and more users are using voice search instead of typing in their search bar to explore the vast reserve of the web. The voice search changes the keywords according to what people use to find when they are looking for something particular. This tool not only tracks keyword distribution but also analyzes and assesses your search visibility.

4. USER-GENERATED CONTENT (UGC)

Standing true to its name, UGC is any type of content including texts, photos, videos, memes, etc. that is created not by the brands, but by the users, customers, and clients. Brands then share UGC on social media platforms for further promotion.

Using UGC has many benefits. First, it can directly influence organic growth because a consumer looks up to another consumer for honest feedback. Second, the algorithms of social media platforms are built on the principles of UGC or user-to-user communication. After all, it is the new word-of-mouth.

A digital marketing tool is a sophisticated way to enhance the business process within your startup business or an organization. The above-mentioned tools can help to promote your products and services, generate qualified leads, and increase sales.

To understand more about using digital marketing and how it can influence your business, you can take our business coaching program.

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Startup

Top 7 Growth Strategies To Expand Your Startup Business In 2021

Top 7 Growth Strategies To Expand Your Startup Business In 2021
Top 7 Growth Strategies To Expand Your Startup Business In 2021

Thanks to vaccination that is taking place worldwide, the global pandemic might soon be winding down. Small businesses that were hampered due to the imposed lockdowns are preparing themselves to go back to their ‘normal’ pre-pandemic operations.

But, what if you have been sitting on your hands throughout the pandemic and have decided to start working on a startup business ideas now?

Well, restrictions are being lifted, companies are making major transitions in their operations and consumers are re-discovering the world again.

In such a thriving and growing scenario, it might as plain genius to ask “what are the top seven opportunities available right now to scale and grow your startup business?” “What are the best growth strategies that a business motivational speaker would have given you if you have hired one?

Here is a list of the top Seven Post Pandemic Growth Strategies:

1. Curate a Pandemic-proof Offer 

  • Focus on personal branding as well as establishing your brand online with authority and status.
  • Make full use of Content Marketing for a strong digital brand presence.
  • Share a story that is associated with your brand and articulates your product experience with testimonials as social proof.
  • Virtualize, digitalize and dematerialize.
  • Use social media channels to reach out to your niche audience.

2. Get Deep, Expensive & Narrow

  • Networking is crucial for business! Build deep and meaningful relationships with potential investors, clients, and customers.
  • Widen your reach of audience and break the geographical constraints.
  • Find out creative ways to burn customer`s problems.

3. Use Podcasts & Create Content Rapidly

  • Start your podcasts to create a brand value.
  • If you don`t want to start on your own, get on podcasts where your ideal clients will certainly hear you.
  • Why Podcasts? These are the fastest and easiest way to get SEO.

4. Strengthen your SEO Game

  • If your business is not ranking on Google immediately, you are doing a huge disfavor to your business.
  • Start working on your SEO game with disciplined and quality content creation.
  • Use content marketing to generate qualified leads and credibility.
  • To earn credibility as an entrepreneur in the market, you can either interview or get interviewed by experts related to your industry on podcasts, social media platforms, or blogs.

5. Email Marketing is Still Alive & Flourishing

  • If you are an entrepreneur who is looking to make some strong connections, Email Marketing can be your best bet.
  • Not only for connection building, but it can also lead to sales generation.
  • Facebook, Google, Instagram, and other major platforms can delist or remove you at any given time. But through email marketing, you can drive traffic back to your website and build a list.
  • Invest in a cold email.

6. Embrace Virtual Reality

  • Since the pandemic struck, our real world has been merged with the virtual one. So why not accept the fact and think about growing business around it?
  • If you are a business coach, you can deliver business motivation events through a webinar.
  • Think about the constructive usage of VR and combine it with your business interests. 

7. Create a ‘WOW’ Customer Experience

  • As the world is slowly reclaiming its normalcy, give your customers an unforgettable customer experience.
  • Retain the old customers, while reaching out to the potential ones.
  • Blend emotions into your marketing strategies to give your customers a sense of belongingness.
  • Don`t just sell, create an experience.

The key to achieving success despite the challenging times requires incredible storytelling, sending out a clear message to a higher-end audience, and how amazing your customer feels post purchasing your product or service.

Don`t focus on the transaction, it’s the transformation that sells.

Use the above growth strategies to expand and grow your business in the post-pandemic world and let us know how did they work?

If you are an entrepreneur and looking to find solutions for your burning problems then you can get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, you can find creative solutions to prominent business problems easily with our ‘Problem Solving Courses’. Find tools meant for rising stars just like you – apps and services that let you manage many aspects of your business with the minimum investment of time and money, leaving you free to focus on the larger picture.

Categories
Startup

4 Best Small Startup Business Ideas For Women Entrepreneurs

4 Best Small Startup Business Ideas For Women Entrepreneurs
4 Best Small Startup Business Ideas For Women Entrepreneurs

Whether it’s sports or the startup ecosystem, India is moving ahead. The Indian women too have become more career-oriented and focused as compared to the past. Today, women are more concerned about their studies because financial independence has become necessary. While many are heading the top-level positions like Indra Nooyi, many others have become successful entrepreneurs too.

Out of 58.5 million entrepreneurs in India, 14% are women. A small startup business ideas can boom into a full flourishing business. All it takes is a little push and women today can achieve their sky of success.

However, running a business is no walk in the park. It takes a lot of determination and passion to pursue your entrepreneurial dreams. But if you feel you have it in you, what it takes to be a successful women entrepreneurs in India, many business ideas can start with low or zero investment.

Here is a list of small business ideas that you can start and be your boss:

1. Food Delivery Business

It may sound clichéd, but making good food is an art. An art that is delicate and invaluable. And, if you have been receiving compliments on your culinary skills in your circle, a food delivery business is what you consider.

With lots of people returning to their traditional taste buds, you can succor their demands with family recipes, traditional cuisines, or simply home-cooked food in your style.

You can begin with calling your circle of friends and tell them you are starting your own food business. Word of mouth helps in spreading the word for your business. Becoming a home chef is one of the best small startup business ideas that you can start from home.

2. Fashion Boutique

If you have a thing for fashion, then opening a fashion boutique is another profitable startup business idea for you. You need to have a minimum budget of INR 5 Lakh to start this business. Along with that, you will also need a minimum of 300 sq ft of space, a set of sewing machines, and one tailor. You can use platforms like Shopify and Facebook to showcase your designs and reach a bigger audience. With online payment gateways, you can easily manage the payments.

3. Unique Handicrafts

Another fantastic small business idea for women is to start a business of handmade craft supplies. The market has seen an emerging trend towards handmade as it is authentic and unique. This business needs very low investment as you can start this business from your home in just INR 500 – 2000.

By using the websites like Shopify, you can set up your shop online and sell your unique creations from the comfort of your home. Stationary to handcrafted book covers, diaries, and wall hangings to handmade goodies, it is an amazing money making ideas that you can start from home.

Use good quality products and create items that showcase finesse and you can see loyal customers knocking at your doors.

4. Stock Trading

The stock market has huge potential not just for investors, but also for women who want to gain financial independence from the comfort of their homes. Women with great knowledge of the market, shares, and stocks have already turned their homes into their Wall Street Office.

Stock trading can be done from anywhere, even as a side-hustle. All you need is good analytical skills and how to use your financial skills with a budget of INR 5000. There are many sites like Groww, Zerodha, Funds India that offer help and also advise how to invest money in the stock market and make sensible investments. There are also multiple online courses for entrepreneurs on the Trading & Stock Market.

From Social Media Influencer to opening a bakery, there are many small business ideas for women that can be converted into a home-based or online business opportunity. All you need to do is to identify a skill or a talent that you excel at.

The above-mentioned small ideas for women entrepreneurs are perfect for those who want to be their boss. To more such amazing ideas, visit www.badabusiness.com.