Categories
Strategy

4 Effective Ways To Communicate Your Brand To Consumers For Better Recall Value!

Do you have a startup that nobody knows about? Or are you struggling with low customer reach? If any of these questions resonate with your current business crisis, then maybe you are not able to create a value for your brand that connects your target customer with it.

Today, customers lack trust in brands, so making your brand authentic and giving it a voice that gives out a clear message is a challenge that many entrepreneurs face in the market world. But, keeping your brand on the top is also essential to create a recall value.

If you have an excellent market sense, you can learn creative ways to hone your skills by taking a business coaching program.

Also, if you think you are doing everything right, but still falling short to make an impact on your customers, you can take help from the best motivational speaker in India. A great coach will help you to point at the loopholes of the marketing strategies.

How you choose to communicate with your niche audience can have an impact on your brand. It also determines if a customer recognizes your corporate message or chooses to ignore it.

So how can you communicate your brand message effectively with your customers? Here are 5 ways in which you can create a brand value that your customers will always remember:

1. Give Experiential Marketing a Try!

Externally or internally, experiential marketing is great for a startup business. However, it is crucial to stay consistent, especially during the rebranding. Use the same color combination, logos, and a consistent brand voice throughout, as it helps to maintain consistency. Keep it simple with contact info, and try not to incorporate too much information.

2. Make your Brand Real

Many customers in today`s world do not trust brands, they prefer to trust real customers who have got the hands-on experience on a specific product. “Word-of-mouth” has taken a digital avatar and now people take reviews more seriously before purchasing a product.

If your business also deals online, you can showcase real customers using or wearing your products through videos, photo displays, or live streaming social feeds whether at work or having a vacation. The real-world view gives an immediate answer to the most common question of customers- “where they can use the product?” To excel in this crucial step, you can also take any business coaching program in which branding is explained in detail.

3. Make Your Brand Irresistible

Catching your customer`s attention is crucial if you want to create a strong presence for your brand. To build a powerful presence, you can use a digital medium such as tablets, to showcase your logo or marketing collateral.

You can also use billboards to display your business in high-traffic areas. You can also put your staff in jerseys or t-shirts which are well-branded with your logo and brand colors. You can also provide your team as well as customers with branded mugs and water bottles.

4. Show Your Company Culture

Your company`s culture matters more than you can ever anticipate. Since consumers want more authenticity it is essential to showcase the beliefs and values of the organization and employees. You can take a picture of your organization participating in something charitable. Showing a strong culture can have a powerful influence on the entire vibe of your brand.

Don`t tell a brand`s story. Rather show your customers and make them experience it. Take your brand`s DNA and bring it to life by simply showcasing the story behind your brand values. You can use the above-mentioned tips to establish your brand`s authority in the market.

You can learn effective marketing tips by taking a business coaching program. To know more about it, visit www.badabusiness.com

Categories
Powerful Personalities

3 Middle Class Business Leaders Who Changed The World

Jeff Bezos, Elon Musk, Bill Gates, and late Steve Jobs- what do these names have in common besides being famous and at the top list of richest people in the world today?

Apart from their incredible business sense and passion to do something in their lives, one common thing is that they all hail from humble backgrounds. All of them are of middle-class origin, who courtesy to their ambition and aspirations have changed the world since the end of the last century, and to the present one.

If you have seen their biographies, you will notice that they all come from the American middle class or even from other countries. These people who define success on their terms are the product of “aspirations” that can`t be learned in any online business course.

But what does it reflect for young entrepreneurs who want to start their business, but hold back because of their social class?

It sends out a strong message to our youth that these business leaders who hail from made a mark in the world achieved success from their aspiration of a social class that does not enjoy the great privileges of luxuries. They overcome their vulnerabilities and have made a better life for themselves and their fellow men.

1. Jeff Bezos, Miami Middle Class

Jeff Bezos’s mother is Jacklyn Gise married Miguel Bezos- Jeff`s adoptive father, from whom received the surname. He completed his graduation in computer science engineering in 1986 from Princeton University. After his graduation, Jeff began working immediately in various companies of medium prestige.

His family was settled in Miami, Florida and when Jeff started his first business it was his parents who brought him his initial capital. His book sales company was installed in the garage of a house in Seattle. Nobody imagined that he was laying the foundation of today`s giant- Amazon.

And the rest is history. Jeff Bezos had a middle-class childhood and adolescence with high aspirations. Perhaps, he never imagined that one day with his positive mindset, he will become one of the richest men in the world.

If you too want to begin your startup, begin by making yourself equipped. Enroll yourself in an online business course and learn everything about the business world.

Watch his amazing journey here:

2. Bill Gates, Quality Education

Bill Gates spent his childhood and adolescent years in the city of Seattle. Gates’s father was a lawyer, while his mother was a teacher. The family income was modest through which his parents managed to provide him with a high-quality education.

In 1975, he founded a company called Microsoft, which over the years became one of the brands that changed the world. To know more about how being merely a student, he managed to establish a company, watch this brilliant case study on Bill Gates by Dr. Vivek Bindra, the best motivational speaker in India.  

Watch his amazing journey here:

3. Steve Jobs, the benchmark of Success

The late Steve Jobs is the benchmark of success derived from great aspirations. There is no one else in this world that can even come an inch closer to this title. Jobs during his living years and beyond is the overwhelming proof that the origins and your social class have nothing to do with your quench for triumph.

Steve Jobs’s biological parents gave him up for adoption to a classic middle-class American couple- Paul Jobs and Clara Hagopian. The adoptive father was a railroad engineer and his mother was a housewife. The couple raised him with great effort.

His corporate journey began in 1976 with the start of Apple which he began with his friend Steve Wozniak in a garage. Death cut his life short in 2011. But this legend utilized his living years to transform the way this world had known computers.

We will not recommend you to miss out on his inspirational journey! Watch it here:

These millionaires and billionaires come from humble backgrounds. With moral values, integrity, passion, and high aspirations they have changed the world forever for the better. They are moved by the desire to promote economic development and the benefit of their own and society.

To give your aspirations wings, you can take our Entrepreneurship Course through which you will gain in-depth knowledge about the distinct business dimensions.

Categories
Startup

5 Key Factors Entrepreneurs Should Focus On For A Successful Startup

Success never comes easy! This is true. But there is no reason to make success hard when it is easy. However, it is shocking to see so many entrepreneurs continue to come in their way by focusing on the wrong things on their journey.

Most often than not many entrepreneurs focus on the things that they don`t know at first. It results in frustration and they eventually get stuck. It is very important to take tasks that you are good at first.

Focusing on the things that you can do will motivate you to keep going and to gain momentum. Focus on the easy parts, and then come on to the more difficult aspects of building your startup business. Even the best motivational speaker in India like Dr. Vivek Bindra agrees with the idea. He says, when an entrepreneur starts doing easy things first, he will build enough momentum that will help him or her to maintain the productive focus.

So, what exactly entrepreneurs must do to ensure that their business meets success at a very early stage? Here are 5 basic skills that will help young entrepreneurs to achieve success:

1. Focus on What Works the Most

Many entrepreneurs waste a lot of time focusing their time and efforts on expensive details. Though they believe that they will succeed, however, they lack the basic business skills and common business sense to back that belief.

Instead of focusing on creating their branding or marketing strategies, they often get occupied with perfecting the font on their logo. Business owners like these often make it hard for themselves, to find success and witness a boost in their profits, instead of making it easy by trusting the process.

Obsessing over perfection or the wrong details is not very productive. Entrepreneurs must learn to prioritize and how to manage their time.

2. Avoid “Squirrel Syndrome”

It is very common for an entrepreneur or a solopreneur to get entangled in various aspects of a business, and lose focus. When this happens, many people start looking for the next ‘IT’ thing to focus on, instead of trying to prioritize their subjects. This is called Squirrel Syndrome.

Jumping from one new idea to another makes you unfocused and restless for not accomplishing enough at the end of the day. Refocus by taking the time to work on one project or one direction in which you need to head towards. Work on it and turn off all distractions. Every time to take de-route, it takes much longer to reach success. You can also take online business courses for entrepreneurs to learn how to set goals and achieve them.

3. Focus on Result Oriented Activities

Whether you are a student-turned-entrepreneur or a business owner with an established brand, the focus is one of those basic but critical habits that are crucial to be successful. Start focusing more on day-to-day business activities that you are good at and they produce extraordinary results too. Spending time and energy doing the tasks you are good at helping you reap the biggest results.

4. Multitask Mindfully

Multitasking is a term that has got many advocates. But the truth to be told, doing many things at the same time can decrease your productivity. However, if you plan to do it strategically and mindfully, you can stop reacting to distractions. By remaining mindful, you can determine how you need to focus on a new situation and check-in with yourself. You can learn this crucial skill by hiring the motivational speaker or a mentor.

5. Build One Big Project at a Time

Entrepreneurs are highly creative people with amazing startup business ideas. It is difficult to turn off the desire to act on multiple ideas at once. But, starting multiple projects at once may have your mind and heart all over the place. Your attention will be split, and you will face troubles in achieving anything at all.

Thus, it is best to pick creative projects first as they will require your complete attention, focus, and creative juices as well. Make a list of all the tasks that you need to accomplish each day and stick to it. You will get a lot more done if you focus on the right thing at the right time. Giving your attention to the things that are not productive will not take you anywhere near to success.

You can learn how to stay focused and handle big projects in a startup business from our Entrepreneurship Course’. You can get step-by-step business strategies and in-depth practical knowledge on how to get new business projects with ease.

Categories
Business motivation

How To Build A Strong Business Network When You Are An Introvert Entrepreneur?

Aditya, a 24-year-old guy, with plenty of revolutionary startup business ideas in his mind and a determination to set up his startup hails from Kanpur, a city in Uttar Pradesh. Surrounded by a large crowd of successful entrepreneurs and young solopreneurs who are chasing their business goals, he is getting nervous with each passing minute.

He can feel the sweat beads forming consistently and rolling down over his forehead against his will, which adds up to his discomfort. He can feel his heart thumping, ready to leap out of his chest. And, while many of you may think that Aditya is about to experience a cardiac arrest, let us tell you that nothing of this sort is about to happen.

Aditya, who has a charming personality and the confidence to sweep any businessman off with his effective communication skills and creative ideas, is also an INTROVERT. Being an introvert means meeting total strangers or attending an event with hundreds of people is no less than a nightmare.

While many people can easily share personal stories while making business contacts, there are also people like Aditya who want to build a strong network and close business deals for his business idea but can`t approach a stranger and start talking. You can also watch video on “Covid Proof & Recession Proof Business Ideas” , here:

Loud and crowded settings are often intimidating for introverts and draining. But in a world that often recognizes an extrovert as the ideal personality, how do introverts get ahead when it comes to building a network?

Here are five tips that can help even the most introverted entrepreneurs improve his or her networking skills:

1. BE YOURSELF

One of the most clichéd tips of all time, yet very effective and true. Accepting your weaknesses and strengths is the ultimate way of evolving both personally and professionally. Beating yourself up for not having an outgoing personality will not help you in any way. It will only create a sense of inferiority that will hold you back in the future.

Make improvements by learning from extroverts, but don`t expect yourself to behave like one. To get uplift your mood and spirits, you can listen to the best motivational speaker in India.

2. CUSTOMIZE YOUR APPROACH

There is nothing wrong if you feel more comfortable in a small group. After someone accepts your invitation to discuss your startup business idea, look for scenarios where you can meet people in settings that are peaceful and ideal for network building. You can invite business investors to small group or in-person activities like a cup of coffee at your favorite café to discuss endless business possibilities.

It may take you more time to meet new people. But, it will help you to overcome your hesitation to meet new people and will build much deeper and significant relationships.

3. ONE STEP AT A TIME

If you too get cold feet like Aditya when it comes to approaching even one person, then fret not! Take baby steps. Do not rush. Do not try to force yourself to go and talk to people when you are not comfortable. Forced conversations can leave a negative impact on your investor.

Begin by exchanging emails or few direct messages on LinkedIn with your business prospect. This will give you a sense of familiarity with the person you are about to meet in person. After you have communicated through emails, take the conversation ahead by meeting them in person. You can also hire a business coach who can help you overcome hesitation.

4. ASK FOR A WARM INTRODUCTION

It is very normal for introverts to remain with that one connection they make in an event for the entirety. However, being an entrepreneur you will have to build multiple connections for your business growth. Force yourself out of your comfort zone. Tell yourself a number and meet as many people within a certain amount of time. Explain that you are a little introvert and it will be amazing if they can introduce yourself.

5. PLAN AHEAD FOR EVENTS

Aditya is not alone in this world! Many people like him begin sweating at the mere mention of attending events. Many people in this world do not find the thought of meeting countless strangers pleasing. But, building a network is an important aspect of a start-up business. A little planning can ease out the entire situation for introverts.

When you find an event that can materialize your startup business idea into reality, you can contact the organizer a couple of days ahead of the event. See if the organizer can help you to make introductions through email or social media. On the day of the event, you will know specifically which people to seek out.

Introverts may find meeting total strangers and converting those meetings into treasured resources quite overwhelming. But as an entrepreneur, you have to have a strong network. So, networking has to be a part of the business plan.

To resolve this challenge, we have many ‘Problem Solving Courses’ that include personality development as well to help you build a strong network.

Categories
Business motivation

Why Entrepreneurs Shall have a Powerful Personal Brand!

What is personal branding?

From individual to popular brand, everyone has a unique personal brand. Personal branding is the art of marketing yourself and your business as brands, just like Dr. Vivek Bindra. Today, if anyone thinks about the best motivational speaker in India, Dr. Vivek Bindra, and his organization Bada Business is the first thing that comes to mind. That`s how much popular as a personal brand Dr. Vivek Bindra is in the business world.

Though personal branding is an ongoing process, entrepreneurs, solopreneurs, or small business owners should strive for a powerful, attractive, and visible personal brand.

Wondering how can you achieve that?

Always stay true and display your authentic self by showcasing the engaging aspects of your professional and personal activities and interests.

Still, thinking, why do you need personal branding at all?

Here are five major reasons to have a top-notch personal brand if you want to be successful in the long run:

1. Attracts Big Opportunities

Opportunities will knock at your door only when you are being VISIBLE. When your brand or you as an entrepreneur are performing great in your professional work, customers, clients, vendors, and even companies will approach you and reach out to you. This will not only help you to make more customers but will also boost your revenue.

Want to know how you can create a brilliant personal brand? You can take online business courses for entrepreneurs with Bada Business where you can learn in-depth knowledge of personal branding.

2. Networking- Online & Offline

When you turn yourself into a brand that is recognizable and quite popular among people, everyone finds you desirable and attractive. This can help you build great professional connections as you can share distinct aspects of your business and brand with them. This variation will compel people to connect with you and do business as well.

3. Build your Business

A personal brand can yield much success to a business because from clients to customers and vendors, everyone would prefer to do business with a company whose leader has a killer personal brand. Best examples are Elon Musk, Ratan Tata, Warren Buffett, and Bill Gates. The entire concept of personal branding is also known as brand equity in the business world.

Watch this compelling video on brand equity, here.

4. Boosts Confidence

Developing your brand requires you to unleash the inner leader inside you. You will have to find your authentic voice. When you find your voice, you will become much more capable to connect with your potential customers. Your audiences will start responding more positively that builds self-confidence and self-esteem. A powerful, visible, and attractive brand is the key. It helps you to create credibility and the reputation of your business in the long run.

5. A Lively Personal Life

A strong personal brand will not only help you in your business as an entrepreneur but also help you to have an enriched personal life. When you are interesting, people notice you and connect with you. Many times, you can become the best of friends with people who contacted you through your LinkedIn or Facebook profile.

Not only it is important you have a brand presence of your business, but also as an entrepreneur personal branding is equally important. If you want to learn more, you can take online business courses in India.

You can also take our premium course Entrepreneurship course’ to find personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads.

Categories
Business motivation

5 Commitments Every Successful Entrepreneur Must Make For Business Excellence!

Whether you are a passionate and ambitious person for your job where you are deeply invested or planning to start a startup business, there are certain commitments and decisions that successful people have to make. Discipline and determination help to shape them into elite businessmen and –women.

According to Dr. Vivek Bindra- one of the best motivational coaches for entrepreneurs, “each day is a fresh opportunity for mastering the key skills to acquire goals. Success often comes down to having the right attitude and making smart decisions.

So, if you are trying to excel in the business world, here are five commitments you must make to acquire your goal:

1. Appreciate the Good

Most often we are too focused on the bad in our lives. However, it does no good but gives birth to negativity. No matter where you are in your career, find ways to appreciate the work you are doing. Jobs are not perfect and not every aspect of it, you will enjoy.

Make mental notes to focus on the solutions and not the problems. Allow no space in your mind for negative thoughts. When you think in terms of lack, you start making decisions from a negative place. Learn to respect your achievements, understanding that small things make room for bigger opportunities. You can also take help from the motivational coach for entrepreneurs to keep your spirits high.

2. Fear of Failures

“Success is the ability to go from failure to failure without losing your enthusiasm”, this quote by Winston Churchill elaborates the right approach towards your business goals. The road to success is full of failures, disappointments, and setbacks. If you give in to the fear of failure, it will discourage you from walking on the new path.

If you want to be successful, you will have to take a risk and be willing to witness the consequences of those decisions. Just like a good motivational coach, consequences can be your mentor and guide you with quick answers. If you will never take risks, you will never redirect yourself and your business in the right direction.

3. Work Hard for Dreams

It is essential to measure your success with your work ethic. If the pursuit of your success is solely based on money and profit, be aware that your mind will only be focused on the lack of it. Worry blocks opportunity and keeps reminding you of how much you don`t have.

Hence, always set up a mindset that your hard work will generate profit. Always focus on the goals and do not shy away from working hard for them.

4. Expand your Vision

Always be grateful for your achievements, but never be satisfied. Commit to thinking big by setting higher goals. Despite achieving great heights of success, know that you are not done. And it is just the first step.

Most often entrepreneurs become complacent as their businesses begin to generate revenue. However, this results in no innovative business strategies and they begin to lose their grip on the market. Always ask, “What is next?” How can I expand my business further? If you are struggling with certain business challenges, you can also take problem solving courses that are available online.

Never downsize your dreams. Change the path, not the dream!

5. Be Consistent

Consistency is the key to your entrepreneurial success. Commit to working with passion and determination, taking steps no matter how little towards your business goals. It is only through consistent and diligent work, coupled with flexibility and patience that you can achieve greater heights of success. If you feel like you are losing enthusiasm, you can always speak to the best motivational speaker in India– Dr. Vivek Bindra.

It’s the last person standing who ends up winning the race. The above-mentioned commitments can play a key role in your journey to establish a successful business startup. To be successful in business, commit to making self-aware and smart choices. Make one smart decision by joining our “Entrepreneurship course”.