Bada Business

How to Connect With Anyone

Let’s read further to know those 3 Powerful Tips on How to connect with people by which you will be able to Easily Impress, Convince and Inspire those around you.

In this article, we are sharing 3 ways to connect with people, which will enable you to impress and convince anyone.

Tip #1: Become a Connector Detector

Business is Logical but People are Emotional. Every Person has a Connector. All you have to do is ’ find the Connector!

There is always a way to connect with people.

You might have seen Security Guards and Policemen using a Metal Detector to Detect Metal.

Similarly, you will have to Detect a Connector in People to be a Connector Detector.

For Example

If a person comes to a mobile shop and says, “The battery of the phone drains off easily”. Now this problem is a connector because the battery problem is causing a problem to the customer.

OR,

If there is a person who comes and says, “The phone hangs a lot”. Now this problem is also a connector. Do not let this connector go, just hang on tot it and hold it tightly.

Make sure that you do not go into the Auto-Biographical Listening

it is not about communication; it is about Comm-you-nication.

It is not about informing people, it is about involving people.

Every person has their own Needs, Interests, Concerns, and Expectations (N.I.C.E) and from these set only you get the Connector.

You don’t have to find a connector that will be from your life, find it from other’s life.

You don’t have to be interesting; you need to be interested in other people’s interests or problems. The moment you get interested in someone, the other person starts feeling connected with you.

You cannot influence people by just talking about you.
To influence or convince others you need to make them know that you are interested in them.

The connector could be from anything, viz., Sports, Music, Movie, Tech & Gadget, etc. You do not have to delve deep into this. Rather you just have to catch the first two-three lines to find the Connector.

Once you have find the Connector, Just Repeat it!

How to Connect With People Through Parroting & Paraphrasing

The most powerful techniques in finding a Connector are Parroting and Paraphrasing.

The moment you find the Connector, quickly do Parroting and Paraphrasing to Repeat it.

When one person says something and you repeat it, the other person feels connected with you. He feels happy and comfortable.

So, the first step to convince anyone is to get connected.

Tip #2: RAPP Analysis

Meaning: R= Recreation | A= Aspiration | P=Profession | P= Problem

How to connect with people better by doing RAPP Analysis of people?

Once you get connected with the other person, now you can dig deep into their life. Now you need to talk with:

Empathy? not with Sympathy?

In this, you need to know:

What makes the person happy, excited and what gives him recreation?

This depends on your intent and not content, the deeper you go, the better it is for you.

What is Auto-Biographical Listening?

Example 1:

If you show your mobile to someone, he comments ’you have only 4GB RAM, this is nothing I have 6GB’

Example 2:

If you say, I walked for 3 Km, he says, this is nothing to what I used to walk.

So, the above examples show why people are unable to connect with each other.

Through this process of understanding the problem of the person -NICE analysis ’ you can better understand ways to connect with people, anywhere instantly.

Tip #3: Building a Lifetime Impression
How to connect with people better by building a lifetime impression in people’s mind?

Impression means pictures, and when you create a very good and strong impression in one’s mind then you can have very good communication with the person. So, even if you think that you are unable to

Product Positioning Strategies to Grow Your Business

The first rule is to identify your perfect audience because you cannot sell the product everywhere at different prices.

Whether you are an Entrepreneur, a Businessman, a Start-up or a Sales-executive, everyone wants to know the best product positioning strategies for their company or products in the market.

To position your products effectively, you should use the product-quality matrix. In the product quality matrix, there are primarily four product positioning techniques.

You can position your product in any of these markets depending on the type of product.

Let’s study these four quadrants, i.e. the product positioning strategies in detail.

Quadrant #1: Value for Money Market

In this market, companies sell good quality products at a low price. Such products are value for money.

Let us study some of the product positioning strategies examples of value for the money market.

For Example:
Suzuki’s car is considered as value for money because not only it’s resale value is good but also runs smoothly.

Another example is Relaxo; their slippers are long-lasting as well as pocket-friendly.

Quadrant #2: Opportunistic Market

In this quadrant, prices of the products are high but their quality is low.
There are no regular or repeat customers and products. Therefore, the vendor’s sole intention is to make as much profit as possible like the market at the Railway station, Highway or at Cinema halls.

Let us study some of the product positioning strategies examples of opportunistic market.

For Example:

Every day new tourists visit the Taj Mahal in Agra. So, shopkeepers’ or vendors’ priority is to make a maximum profit not to provide high-quality products or services.

Remember, in a defined category, if you are offering products at a high price with low quality, then your business will not survive.

An opportunistic market can only survive in limited space; hence you should carefully position your product.

Quadrant #3: Chinese Goods Market

In this quadrant, both the price and quality of products are low.
Here, buyers usually price-sensitive; therefore, sellers dump their cheap products in such a market for a better return.

Let us study some of the product positioning strategies examples of Chinese goods market.

You must have seen Chinese toys; their shelf-life is very short as the product is of low quality but the price is very competitive.
Here, the financial value becomes your proposition, for instance, Chinese lights on Diwali, Road-side toy seller, etc.

Quadrant #4: Premium Market

In this quadrant, both price and quality of product are high.
Branding and positioning of the product are done in such a manner that high-quality products can be sold at a very high price.

Let us study some of the product positioning strategies examples of the premium market.

For Example:

Brands like Versace, Louis Vuitton, Gucci, etc. are selling purse, bags, clothing lines, and accessories at a premium price.

A good quality bag which can be bought at ? 7000, they are selling similar products at over ? 70,000 – 80,000. They have positioned their products in such a manner that they sell selected products at a premium price. They have a limited market but huge margins.

Similarly, the actual price of Apple’s phone may be ? 30,000 but they sell the product for over ? 70,000 and get huge margins. Apple has created high aspirational value for their product so much that even a common man is willing to buy it on loan.

Generally, brands stick to one of the four quadrants but there are some organizations who use different product positioning strategies to launch their products.

For Example:

Relaxo’s brand, Flite comes under value for money quadrant but its Sparx brand is positioned under premium quadrant.

Similarly, Maruti Suzuki has positioned its Nexa in the premium segment. For this, the company had opened a separate Nexa showroom because they were not able to sell the product at premium prices.

If you will try to move into a different quadrant with the existing brand or without creating and positioning the new brand, the market will drag you to the lower quadrant again.

Therefore, to create a different brand, as done by Relaxo, you have to change the positioning of the product completely.