Category: Sales

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Sales

3 Powerful Techniques to Sell a Product

?Introduction

  • Are you facing the following problems?
  • Stagnation in sales
  • No customer / No retention
  • No new customer / No growth
  • Customers are asking for Discounts / Schemes

Are you looking for perfect techniques to sell a product?

Whether you are an Entrepreneur or an Organizational Leader, one mistake you may have committed in your life – by trying to sell your product or service to customers outside your target audience.

Sometimes, we don’t really pay attention to the fact that every product or service has a specific (focused) customer/client base and a successful entrepreneur/ leader is the one who is able to identify it.

Here are a few powerful techniques to sell a product:

Tip #1: Identify Your Perfect Customer and Target Audience
       

The first important selling technique is to identify your perfect targeted audience.

Think about your product/service you are offering.

Write about ’ who should be your target audience and what should be your perfect customer’s age, income, gender, economic background (rural or urban), and social status (employee, businessman, student, housewife, senior citizen, etc.) 

This will help you in positioning your product/service better and will be the first step towards ensuring that you are on the right track.

Tip #2: Identify Your Right Product Mix

Selling your product to everyone isn’t the right decision, without identifying their product preferences. 

After identifying the perfect customer, find out what is your Right Product Mix. It will help you in designing and developing products/ services specifically for your perfect customer. 

There is no intelligence in pushing a wall, it will not move and you will get tired. Similarly, there is no intelligence in making various products.  So, do not try to make everything. Focus only on what your perfect customer requires.

Sometimes, you will also have to work on Low Focus Products, which is a range of supporting product line along with the main products. 

Low Focus Products are not essentially required by your perfect customer but still are required to bind the customer so that he doesn’t go anywhere else to buy them.

No Focus Product is your dead stock. Remove it completely from your portfolio.

You can make your business strategy through RISIMIS (Ritual of Sixty Minute Solitude) method. 

RISIMIS is a method, wherein, you sit in solitude for 60 minutes every day to churn out ideas and strategies from your subconscious mind, which is impossible during the business of day-to-day life.

Tip #3:  Identify your Value Proposition
 

You’ve identified your right customer and the required product. Now, you need to make the right marketing and communication strategy and selling techniques to sell your product. 

Identify what value your perfect customer will need in the product.

There are 4 quadrants in which the products/services can be positioned’ Emotional | Performance | Financial | Relational. These 4 quadrants are 4 significant techniques to sell a product/service you offer. 

Emotional Value
is created when customers get emotionally bound with your product. This happens if your product becomes aspirational or belief for the customer and he starts taking pride in buying the product. 

Performance Value
is created when your customer is completely satisfied with the performance, quality, durability, and reliability of the product/service he’s buying.

Financial Value
is created by different techniques to sell a product like discounts and schemes to your customers. The product/service may not be aspirational or best in quality and class but people buy because of the discounts and schemes that come along. 

Relational Value
is created when out of your relationship with a customer, you make some customization in the product, or make the product available much before the given timeline, or create delight to your customers by adding some extra features or service benefits.

Categories
Sales

How to Increase Sales through Competitive Advantage

How to Increase Sales through Competitive Advantage
How to Increase Sales through Competitive Advantage

In this age of cut-throat competition and with the onset of online shopping platforms, forget doubling your sales, selling your product itself has become more challenging.

Does this situation panic you? Are you searching for a formula to increase your sales or say double your sales?

Then your wait is over!

Read the article to increase your sales through competitive advantage more than double.

Sales are 90% Conviction and 10% communication of your conviction.

What is a Competitive Advantage?

Every product has some unique features and some benefits. These two put together, may act as an advantage for you over your competitors.

But will this lead to increasing your sales? The answer is No!

It is by focusing on benefits that come attached to these unique features, you can double your sales.

So, focus on those features of your product that provide maximum benefits to your customer. This will act as an advantage for the customer over your competitors. And, this is what we call as a Competitive Advantage.

Let’s understand this with some sales strategy examples as given below:

Example #1:

This CASE pen is beautiful. This is the feature of the pen. But, if you want to sell, tell the benefits of the pen to the customer.

What is the benefit here?

This pen writes beautifully and it will help beautify your handwriting.

So, focus on the benefit to the customer.

Example #2:

The average mileage of Case Company- Back loader is good. This is the feature of the back loader.

What is the benefit here?

You can save Rs. 2 lac per year by purchasing it.

So, focus on the benefit to the customer.

Where to Focus?

In Bhagavad Gita, Lord Krishna says,

Na Anayatra Kinchit Asti Dhananjaya..
Sarvai gunai samasitai surah..

It means to focus on finding unique qualities to create a Blue Ocean strategy!

When applied to business, it would mean “Focus on those qualities which are not with anyone.”

And this is what we call as a Competitive Advantage.

If anyone has become a millionaire or billionaire, it is just because of competitive advantage.

But the question arises ‘Where to focus?’

You will get the competitive advantage not by addressing the objection but killing the objection in advance.

Don’t think about undercutting. If this is your focus, you will kill your gross margins.
An expansion without Gross Margin is committing suicide.

So, don’t focus on cutting down your gross margin, focus on competitive advantage. By doing so, you will kill the competition.

So, don’t focus on cutting down your gross margin, focus on competitive advantage. By doing so, you will kill the competition.

Categories
Sales

7 Tips on How to Increase Sales

Read this complete article to know tips on how to increase sales and create loyal customers. These ideas will help you retain your existing customers and create new customers for a lifetime.

Tip #1: Customer’s Name is the Sweetest Desert to Him

The first workable tip to increase your sales is connecting with your customers by knowing their names.

Customers love to hear their names from others.

If you are a small shop owner, you should give a personalized touch to your customers by greeting them with their names.  Apply this little tip, you will get big results.

 

It is psychologically proven that every individual loves to listen to his name.

In a survey of 100 people, it was found that the waiter’s tip increased by 14% when he gives a good-quality mint along with the bill at the time of clearing.

When there were children along with the customers, waiters bring candy for kids instead of mint and this increases their tip to 27%.

Though it won’t cost much, if you give your customers some specialized, personalized and customized service, they will come to you again and again, which will help you increase your brand value, brand equity, and sales.

Tip #2: Co-Creation of Innovation with your Customer

Whatever changes you are planning to bring in your products or services, you should take extensive feedback from your customers. Your customer should feel that he/she is also part of the innovation. This model is called the ABCDE model.

A-
Analyze the needs of the customer.

B-
Brainstorm the actual requirement of the customer.

C-
Co-create; involve your customer in the product’s creation.

D-
Deliver

E-
Evaluate

This is one of the reasons for Subway’s success, as the customer creates its own customized meal. Co-creation empowers the customer and if the sandwich does not taste good, then also the customer doesn’t mind as he himself was involved in creation.