Tag: bada business

Categories
Motivational

Increase your Business Performance using Money Making Model!

Introduction

A survey says that 88% of the employees in an organization are passengers while only 12% are the drivers.

  • How will you increase the drivers in your organization?
  • How will you increase your business performance? 

To get the answer to the above questions, you need to first answer the questions given below:

Q1. What is the Money Making Model of your Department or Organization?

Money making model is one thing that drives the business performance of your department or your organization. 

According to the Pareto Principle, “if you do that one thing, it will be most impacting to the entire business.”

It further says that your 20% activities will give you 80% results and your 80% activities will not give you even 20% results. 

You need to identify the one thing that enables you to get 80% results by doing 20% activities. This one thing will be your money making business model.

Q2. What is Your Contribution to the Money Making Model of Your Department or Organization?
  

Do you know what exactly your responsibilities are in the money making business model? 

If you don’t know this, then your vision, mission, strategy, and plan everything will fail.

How much time you are investing in making the money making model for your department or your organization? 

You need to identify the answer to this question. 

Q3. Does Everybody in Your Department have the Answer to the Above Two Questions?
 

If you got the answer to all the questions discussed above, you will be able to align the entire business performance in one direction. 

If the entire team or entire organization is working on the most impacting activity and in one direction, it will increase the organization’s revenues, productivity, and profitability and make it grow. 

This should be your money making business model.

If you want to drive your business performance and improve employee engagement, then make sure each and every employee in the organization has the answer to the above three questions. They should have the knowledge of money making model of your business.

Categories
Motivational

How to Handle Tough Situations in Life

?Introduction

  • Do you get nervous in tough situations?
  • Do you want to know how to handle tough situations?

For handling tough situations, there is only one formula, i.e.

Event + Response = Outcome
 

Event means what is happening around you or what are the circumstances.

The response is your choice, i.e., how do you respond or deal with the circumstance. 

The outcome is the result of your response to that event.

Out of event, response, and outcome, what is in your hands?

You neither have event nor outcome in your hands. There is only one thing in your hands, i.e. response.

So, to know how to handle tough situations, you need to understand the event and response or react accordingly.

Reaction is thoughtless while response is thoughtful.
 

The problem (or event) that is happening in your life is not the problem. But, considering a problem as a problem is actually a bigger problem. 

How do you respond to that problem or the circumstance? This is important.

Be Mentally Strong, Not Strongly Mental
 

Circumstances can be anything. They can either make things or break things. They can either make you strongly mental or mentally strong. 

It depends on your choice how would you like to lead your life: 

  • By chance or by choice
  • By default or by design

Lots of people are not choosing or controlling their emotions but their emotions are choosing or controlling them.

For handling tough situations, you need to make your mind mentally strong.

Some people are directed by their emotions while some are directing their emotions.

Some people take instructions from their mind while some are giving instructions to their mind.

 

Event should not have the capability to change your outcome instead your response to the event should have the ability to change your outcome. 

If an event is bad and your response is also bad, then the outcome will definitely be bad.

If an event is bad but the response is good, then it may be possible that outcome is good. 

Lord Krishna said in Gita, ’Karam karenge; ho sakta hai fal mile, ho sakta hai fal na mile.’

If you do not do your job, then it is confirmed that you will not get the output.

How to handle tough situations?

For handling tough situations, you need to bounce back in tough times. 

Every successful man whether Picasso, Abraham Lincoln, Gandhi or any other successful man in the world, ’All the success stories in the world are the stories of great failures.’ But, it is their ability to bounce back in tough times that makes them successful.

You don’t become successful just by reacting. You become successful by responding to a tough time. 

Tough times tell a person that you are tougher than the tough times. 

Choice is power.

Don’t be push-start, be self-start. 

You have the power to start yourself right now.
 

Response is Everything

There is nothing in the event; everything is in the response. How do you respond to this event will determine your outcome.

So, for handling tough situations, you need to understand how to respond to an event. 

For Example:

A small boy lost his father at a young age and his mother and relatives left him. Now, the same event:

1. can make the boy mentally strong or strongly mental

2. can give him either a hopeless end or endless hope 

3. can give him either breakdown or breakthrough

It will all depend on what he chooses.

 

Whatever has happened is your experience. What you are is your existence. Experience and existence are different. Do not depend on your experiences. You can’t go back.

Have a better response to having a great outcome in your life.

According to the 2.14 Shloka of Bhagavad Gita:

?gam?p?yino ’nity?s

tans-titik?hasva bh?rata

Shri Krishna said in Bhagavad Gita, ’winter, summer, happiness, grief, respect or disrespect will come and go as they are temporary, but one must learn to tolerate them without being disturbed.’

The event is temporary. Your response is always with you. Keep choosing.

Whenever you fall, you should bounce back in tough times always. Your response will create a great outcome. You are born to create history on the planet earth.

Categories
Process & Business Expansion

How to get J-Curve in Business?

?Introduction

  • Are you worried about continuous loss-making in your business?
  • Do you want your business to get J-curve growth?
  • What is J-curve in business?

No business has ever become successful without having committed any mistake. 

They became successful through bringing in continuous improvements in their businesses.

In essence, they adopted J-curve growth strategy to turn around their business.

J-Curve in Business

After continuous failures, when a business makes a remarkable re-entry into the market in a new avatar, it is denoted as J-curve growth in business.  

J-Curve in business is a situation when a business makes a steep upward movement after the persistent downfall.

Let us understand J-curve growth in the business world with the help of some examples.

Instagram
   

It started as a mobile gaming application named Burbn but failed as it was a heavy application to run on mobile phones.

However, people liked the function of uploading photographs by taking selfies.      

It was re-launched again with the name ’Instagram’ with full features of photo uploading and sharing and it gets J curve in business.

YouTube
     

It started as an online dating site. It failed. It was bought by Google in 2006 and it converted it into a video search engine.

Today, it has become the world’s largest video sharing platform. It gets J curve growth in business.

Flipkart and Amazon
      

They started as small online book stores. After learning from mistakes, they brought extensive changes in their business model and finally, they get J curve in business.

Paytm
        

J-curve effect could well be understood by how Paytm became India’s number 1 payment transfer platform over the night. 

It started as a small online mobile recharge website, which was a failure.    

With astounding J-curve growth, it bounced back and became India’s largest online payment platform.

Facebook
    

It started as an online dating site, named, Hot or Not
. It failed because people did not want to be disliked by others in public.

Learning from previous experiences, Mark Zuckerberg launched Facebook that became the world’s biggest social media platform. 

Shopify

It was started as a snowboard equipment venture. It proved to be a failure.    

It was launched as an online platform for budding entrepreneurs to use this to customize their online store, build a new sales channel, manage unlimited inventory and track your sales and growth trend. From this online platform, it gets J curve in business.

Groupon

It was initially launched as an online socially responsible platform to mobilize people towards any social cause.

It was converted into a category crusher, where a group of people come for heavy negotiation and discounting and it got J curve in business.

Twitter

ODEO was a mobile application used to search and subscribe podcasts. It could not sustain itself in the market against Apple’s iTunes. It was launched again as Twitter and today it is the world’s biggest microblogging platform.

Starbucks

Till 1983, Starbucks sold coffee beans and coffee machines.

While traveling to Europe, Howard Schultz, the founder of Starbucks got an idea to sell brewed coffee to customers.

Today, it is the largest chain of coffeehouses across the world.

Android
        

Similar was the story of Android which was launched by a group of people in California in 2003 as a platform to connect the camera with the computer.

It got J-curve growth when Google acquired Android in 2005 and brought significant changes in it. Today it is the single largest mobile operating system in the world.

In the above example, you can observe that no business became successful in the first attempt. They had to taste the failure, before becoming successful.

Your first product is never your final product.

Your first product is meant only for testing. So, if you get failed, then do not worry. Learn from the mistakes you made and build an improvement cycle.

Categories
Marketing

How to Measure Customer Satisfaction?

Introduction

  • Do you know whether your customers are dissatisfied or satisfied with you?
  • Do you know how to measure customer satisfaction?
  • Do you know the Net Promoter Score calculation formula?

All this is Very Simple!

To know how to measure customer satisfaction, you need to first understand how to take feedback from the customer. Companies used to take customer feedback through feedback forms.

You need to bring a little change in your feedback form to evaluate whether your customers are also your potential unpaid business developers.

Are they your potential promoters?

Are they positive, neutral, or negative about you?

You can determine this by taking feedback from the customers on a scale of 0-10.


How Your Customers Rate You?

  • People who rate you between 0 and 6 are detractors – These are those people who are not at all happy with your company, goods or services. They will post negative things about you on social media. They will write various negative things about you in your customer feedback forms. These people will never recommend you to anyone. They will never allow their family and friends to go to you. In their personal, professional, and social life, they will make sure that nobody goes to you.
  • People who rate you between 7 and 8 are neutrals –  If someone goes to these people and ask about their experience with your company, goods or services, they will say it was ok or it was fine. These people will neither promote you nor defame you. They will not allow you to put their reputation on stake to be used to favor your brand.
  • People who rate you between 9 and 10 are your unpaid promoters –  Whenever somebody asks them anything about your industry, they will recommend you strongly. These are those people who will always try your new products and services. Whenever any of your new products come to the market, they will buy it. It is very likely that they can buy your products even at higher prices.

For any organization, it is important to calculate Net Promoter Score (NPS).

(NPS) Net Promoter Score Calculation Formula:
Suppose, if out of 100 people, 40 people give you a rating between 0-6, 10 people have given you 7 and 8 ratings, and 50 people have given you a rating between 9 to 10, then your Net Promoter Score calculation formula will be:

NPS = Promoters (P) – Detractors (D) [+/- Neutrals (N)]

= 50 – 40 (+/- 10)

As neutrals will have no effect on your NPS score, so:

NPS = 50 – 40 = 10%

So, your NPS is 10%, it means that out of 100, 10 people will promote you.

Your NPS should be higher and positive.

Net Promoter Score calculation formula will help you to figure out your current customer satisfaction level, brand loyalty level, and brand loyalty measurement index. This figure will help you to strategize your future plans.

Measure your detractors and make a note of the complaints.

According to the new management strategy, the complaint is a gift. So, catch it because it will help you to strategize in the near future.

Neutrals will always remain neutrals. Try to engage promoters strategically and use them for your Brand Promotion.


You should listen to your detractors and solve their complaints otherwise they will keep on speaking negatively about you.

With the help of strategies of how to measure customer satisfaction given as above, you can understand what your customers’ needs, and scale up your business.

Categories
Finance

How to Recover Money from the Market? 2025

To know how to recover money from the market, you just need to follow the 10 tips to recover money from the market given below.

Tip #1: Check the Payment History of Your Customer

Check the payment record of your customer. It is one of the tips to recover money from the market.

If he timely pays the other vendors, there are chances that he will pay you on time as well.

If he is not paying other vendors on time, he won’t pay you on time as well.

Tip #2: Use the Well Written Contract

 

Every sale you do should be governed by a written contract and crafted by an Attorney.

One of the tips to recover money from the market is to use a well-written contract.

It means your deliverables, time frame, dispute handling, and payment expectations should be mentioned clearly in a contract.

If the language of a legal contract has some mistakes and weak statements, then you can face some problems in the future.

Tip #3: Use a Delivery Acceptance Letter

It is also one of the tips to recover money from the market is to ensure acceptance letter on the delivery of goods and services.

It works as a Proof or Record for your delivery services.

You can also use this paper in further communication like Time of Delivery, Name of Recipients, Invoice, etc.

Tip #4: Issue Clear Invoices to Your Retailers

While giving the invoice to your customer, mention all the Terms & Conditions clearly.

You should also ensure that the invoice should be received by the right candidate.

Tip #5: Follow-up with the Clients Regularly

To maintain regular Cash flow and Profit, there is a need for consistent follow-up or continuous communication through e-mails, business chat messages, calls, etc.

To run a successful business, cash flow is very important. It gives you the purchasing power and helps you to sustain in the market.

Tip #6: Handle Dispute Professionally
“Professionalism is a key to success”.

Your tone and voice should have a nice Verbal, Vocal and Visual Effect.

It is helpful in resolving the issue related to Product, Project Objection, and Market Competition.

So, handling disputes professionally is one of the tips to recover money from the market.

Tip #7: Incentivize the Early Payments

If your customer pays you early, then give him/her extra benefit. This benefit will be considered as an incentive and not as a discount.

So, incentivizing the early payments is also one of the tips to recover money from the market.

Tip #8: Charge on the Late Payments

If your customers make late payments, then you can also impose charges i.e. late payment fees so that same behavior shouldn’t repeat in the future.

Tip #9: Know When You Need External Help

When the above mentioned tips to recover money from the market does not work or it is not easy to get back your money from the market; you can also take either help from Recovery Agencies or Legal support.

For Example:

Banks take help from recovery agencies to recover its loan amount or pending bills of Credit card from the customers.

Tip #10: Relation and Reputation is the New Currency

If you know the art of making good professional relations or communication and have a good reputation, you can better negotiate and it will work like a powerful currency for you.

These tips to recover money from the market will help you recuperate yourself from losses and once again take your business on the track.

Categories
Motivational

Learn Stress Free Life Tips!

Introduction

  • Does your performance decreases due to stress?
  • Are you not able to manage stress in life?

Today, stress has become an inevitable part of our life.

You have various commitments and responsibilities towards your family and work. While fulfilling these responsibilities, you might get stressed. This will directly affect your performance.

The following are some of the stress free life tips.

Tip #1: Event has no meaning; you give meaning to the event

It is one of the stress free life tips.

Any situation of our daily life is called an event. Examples – you incurred huge business loss or some loved one passed away in your life.

An event is good or bad depends on how you see it. An event is meaningless in itself. You give meaning to an event and behave accordingly.

For Example:

Your boss shouted at you publically. Is it a good event or bad?

If you give it a positive meaning, you will have positive behavior.

If you give it a negative meaning, you will have negative behavior.

This same event can make you or break you.

What is the reason of stress?

Stress is either due to people or your past experiences. Whenever you try to change the people or your past, you become stressed.
To manage stress in life, you should give new or positive meaning to the event and your behavior will change automatically.

Tip #2: Things turn out best for those who have made the best out of the way, the things have turned out

Your behavior depends on your reaction to the events or things. A positive reaction will result in positive behavior and negative reaction will result in negative behavior. It is also one of the stress free life tips.
When you change the way you look at the things,
The things you look at will change.
? You cannot change the people or your past, you just need to change the way you look at them.
So, you have to change your outlook to see things to manage stress in life.

Tip #3: You don’t behave based on what has happened to you, you behave based on what you feel has happened to you.

You don’t behave based on somebody abusing you, you behave based on what do you feel about somebody abusing you. Here, how you feel is the driving force behind your behavior. It is also one of the stress free life tips.
According to a Shloka of Bhagavad Gita:
Upadrastanumanta ca bharta bhokta mahesvarah
paramatmeti capy ukto dehe ‘smin purusah parah
Krishna is Overseer and Permitter. He looks at an event or situation from a distance and does not get involved in it. Therefore, he is not affected by any situation or event.
You should also become overseer and permitter like Krishna. Look at a situation or event from a distance and have a better understanding of the event before reacting.
This will help you to manage stress in life.
 

Do not get involved in a situation because existence and experience are different. You need to look at things from a different perspective.
Categories
Motivational

How to Deal with a Difficult Boss

Introduction

  • Do you keep on switching your job?
  • Do you know how to deal with a difficult boss?
  • Are you not satisfied with your job?

If YES, then here are a couple of magical tips pertaining to how to deal with a difficult boss that is going to be your support system in your job journey.

Tip #1: Connect, Convey & Convince

For dealing with a difficult boss, you need to apply the technique of Connecting, Conveying, and Convincing. If you are connected with your boss, then even if you convey less to him, he will be more convinced. But, if the case is opposite, no matter how much you convey, the boss will not be convinced at all.

But, connecting with the boss is not easy.

The 2nd tip will help you how to deal with a difficult boss by developing a connection.

Tip #2: Needs, Interests & Concerns

  • Are you an employee, who speaks his needs, interests, & concerns to the boss? or
  • Are you an employee who listens to his boss’s needs, interests, & concerns?

As your growth is directly linked with your boss’s growth, learn to dealing with a difficult boss by-

  • Understanding his needs, interests, & concerns
  • Understanding his top three priorities
  • Understanding his top three goals in the present year

Seek to understand first, then to be understood!

Tip #3: Listen, Acknowledge, Clarify, & Explain

If your boss is an insecure person, then-

  • Try to make your boss feel more secure.
  • Listen and acknowledge your boss’s ideas, his difference of opinion rather than explaining your concerns first.
 

Do not listen to your Boss to clarify or respond but listen to him to understand & acknowledge his concerns.

Tip #4: Give Your 110%

Are you giving 100% in your job?

If YES, then even that is not enough. So, start giving 110% as this little 10% extra is the key to influence, inspire your boss.

Tip #5: Develop a Loving Relationship With Boss

Even the most difficult boss is still a person, not a position.
  • Boss is also seeking for right employees around him.
  • Boss is also looking for a more secure relationship with employees.
  • Your good intent will automatically give rise to good content along with improving your credibility. So, always remember-

“If you don’t distinct, you will extinct.”

Tip #6: Never Equate Your Potential with Salary

  • Your salary may be X but your potential may be 100X. Because you are equating yourself with your salary right now, therefore you are not performing well.
  • Some people say-

“Raghupati Raghav Raja Ram, Jitni Tankhwah Utna Kaam”

“रघुपति राघव राजा राम जितनी तनख्वाह उतना काम”

  • Even some people believe in the Principle of-

“Do bar Punch, Ek bar Lunch, Life hai Tunch”

  • Despite being manifold talented, people are not able to justify their position or role in the organization. If you are also one of them, who are equating an existing potential with salary or who do not want to explore his potential, leave this tendency.
  • Try to become Navratna of your boss. Be the one who works beyond potential, who is different, who works to work not just to earn.

“Unleash your potential right now, be the creator of your own destiny.”

Implementing these tips on how to deal with a difficult boss in your professional life will help you understand his concerns and excel in your career as never before.

Categories
Motivational

How to Develop Positive Attitude in Life

Introduction

  • Is your negative attitude a hurdle in your growth?
  • What is the role of a positive attitude in your growth and success?
  • Do you want to develop positive attitude in life?

Attitude plays a vital role in our growth and success. Attitude comes from the seed of the flow of desire that we have developed.

The higher you go in an organization; people use 90% attitude and 10% skills.

However, if you go lower in an organization, people use 90% skills and 10% attitude.

For Example:

The CEO of an organization always uses attitude but less skill whereas a carpenter or shopkeeper uses more skills and less attitude.

So, for your growth, it is necessary that you develop positive attitude towards your life and career.

Seed Pattern and Flow of Desire
You have multiple types of seed patterns and the flow of desires that form your attitude.

Let us study the creative thinking patterns of replacement.

According to the Shloka 2.59 of Bhagavad Gita:

viṣayā vinivartante

nirāhārasya dehinaḥ

rasa-varjaḿ raso ‘py asya

paraḿ dṛṣṭvā nivartate

Lord Krishna says that you have to develop a higher taste to discard the lower one. This is called alternative thinking philosophy.

You have different seed patterns. So, you can choose a seed pattern.

Life is the result of choices you made.

For Example:

If you give sweet dishes to a pig, he will not eat it. But, if you give him feces to eat, he will like to eat it. This is because he has not developed a higher taste.

Similarly, we also develop certain lower mental patterns, we get conditioned with them and we develop a belief system about them.

But we are not an animal; we have a possibility to choose a new seed pattern.

How can we do so?

We can do so by developing a higher taste and discarding a lower one.

Question arises-

How to develop a higher taste?

Whenever you get into a negative situation, do not get dumped too easily.

You should create new roots, new options, new choices, new creations, and new alternatives for yourself to develop positive attitude in life.

You should choose positive roots, positive options, positive choices, positive creations, and positive alternatives.

A shloka related to this is as follows:

vitarka badhane pratipaksha bhavanam

It means that whenever a negative thought acts as a roadblock in your life, develop a positive thought.

Do not get stuck into a circle of difficulty, better to develop a circle of possibility.
Allow yourself to think differently, in a new creative pattern, and have a new flow of desires.
You can develop positive attitude in life by adopting the following steps:

#1: See the Pattern of Your Existing Desire.

How you react in a particular situation?
In a particular situation, you behave in a particular manner and you repeat this behavior when a similar situation occurs in the future.
You need to find out about this situation and your behavior in this situation.

#2: Take a Decision to Process and Dissolve this Existing Pattern.

So as to develop positive attitude in life, first, you have to believe that you are ready to change. Then, allow yourself to change.

#3: Replace and Reinforce a New Pattern.

  • First, replace your old pattern. Then, reinforce the new pattern and consciously hold on these new positive thoughts.
  • Start thinking from a new perspective.
  • Cultivate a new seed and your new life will be started from here.

When you take a new action, new behavior develops. This new behavior turns into a new attitude. In this manner, you can develop positive attitude from negative attitude.
Categories
Private Equity Funding

How to Get Funding For Startup?

?Introduction

  • Are you unable to get funding for your startup?
  • How to get funding for startup through PE/ VC/ Angel Investor? 

Being an entrepreneur the most essential things is getting funding for your startup. 

So, let’s understand how to get funding for a startup with four significant stages as given below-

Stage #1: Start-up Stage of Business

In this stage, you arrange money from family, friends, and fools (FFF).

Friends
– They are always ready to help you and mostly become the first investor in your start-up business.

Family
– Next is your family members, who can be a valuable support to get funding for your start-up business.

Fools
– (who comes easily in your words without analyzing the future scope of your business) – If you have convincing skills you can also collect funds from such people who can easily believe in your business model.  

Stage #2: Early Stage of Business

In this stage of business, Angel Investors supports you. Angel investors refer to those investors, who invest less and gain less but they work like a necessary supplement to your business and help to move your business to the next level.  

Stage #3: Growth Stage of Business
 

Venture capital (VC) is the major source to get funding for your startup. ’VC brings seed capital to your business.’  VC invests in your idea.  

Important Facts about how to get funding your startup from VC –

  • VC investor usually invests only in Software, Technology or Biotech Business. 
  • VC starts with low investment in the business. 
  • VC focuses on Topline in P&L account, sales or big market share. 
  • VC determines the valuation of a company. He roughly calculates the potential of a company to jump from Rs. 1 crore valuation to Rs. 100 crore. And his money will become Rs. 30 crore from Rs. 30 lac.  
  • VC is a fast mover and works on valuation so he invests in the business.
  • From the very start, VC works at high risk. 
  • VC exits through another investor. 
  • VC invests in many companies and knows very well that out of 100 companies at least 10 companies will give him desirable profit so he focuses on those 10 companies, which are growing rapidly.

Stage #4: Maturity Stage of Business
 

  • Private Equity helps you get funding for a startup when your business expands on a vast level. So ’Private Equity brings a growth capital in your business.’ 
  • PE will invest in your business when he will found Profit / Compounded Annual Growth Rate (CAGR)/ Stability in your business. 
  • PE investors focus on every stable business. 
  • PE can go inside portfolio i.e. Manufacturing, Retail, IT and FMCG business because he is in the search of stability in the business.
  • PE starts with high investment. 
  • PE expects to profit from the business and focuses on the bottom line of the P&L account. 
  • PE is stable and wants both profit and expansion in parallel. 
  • PE works at low risk. 
  • PE exit through IPO.

Loan (Debt Financing) and PE (Private Equity) invests in business in the same stage, when operations, sales, and profitability of the company are stable. At this stage, you can take a loan and private equity both for the expansion of the business.
If profitability and cash flow are very good in your company, then don’t invite Private Equity. Better you take a loan on the nominal interest rate. And if you feel risk in your business also unable to pay EMI, then invite Private Equity.
This essential information about how to get funding for your startup will give immense growth in your business, and no one can stop you from reaching the top position in your industry.
Categories
Sales

What are the reasons for decrease in sales revenue

जीडीपी
जीडीपी

??Introduction

  • Is your sales graph decreasing?
  • Do you know the reasons for decrease in sales revenue?
  • Do you want to increase your sales?

All the top brands are successful today because they have adopted the Problem Solving Product (PSP) Formula. This formula helps them to increase their sales automatically. 

In PSP formula, you study the four main reasons for the decrease in sales revenue.

Reason #1: People Don’t Like to be Sold

It is one of the reasons for low sales.

Remember, people generally don’t believe on strangers. So, if you suddenly go to people and start selling your product forcefully, they will not buy it.

People don’t like to be sold, People like to be helped.

Don’t sale only Product to Customer
?; Try to Help your Customer
?.

You can help your customers by either solving their existing problems or helping them to achieve their goals.

Reason #2: You Didn’t Dig Enough about the Customers’ Need

You cannot help a person forcefully. You need to identify what the person actually wants. This is also one of the reasons for low sales.

Let us understand it with the help of the following example.

For Example:
?

Teacher to his student
– Why you came late in the class?

Student
– Sir, we are helping an old woman to cross the road but she was not ready to cross the road. That’s why sir 🙁

So, the moral is
– ’Don’t try to sell your product forcefully.’

Identify the customers’ needs and then find out how you can help him in satisfying his needs. This is called Consultative Selling.

Once you identify the customers’ needs and solve their problems in various aspects related to the product, then the customer will buy your product.

Reason #3: Identify Your Key Decision Maker (KDM)
 

When you are selling your product to a customer, you should determine whether the person has the ability to take the decision or not. Sometimes, you are talking to the wrong person. This is also one of the reasons for decrease in sales revenue.

There are five types of person, who can purchase your product-

1. Initiator || 2. Influencer || 3. Decider || 4. Buyer || 5. Consumer

Now, you need to determine whom you are targeting to, who is your key decision-maker and according to your business which should be your target.

For Example:
?

1. If you are selling toys, then do not target the child. Target the decider (mother) or the buyer (father, mother or guardians) because they are the people who will purchase your product.

2. In B2B sales, the purchase manager is your buyer but he is neither the influencer nor the decider. The decider is the boss of the purchase manager.

So, try to find out your Key Decision Maker (KDM). This will help you to increase your sales in many folds.

Reason #4: Unclear about Budget Brackets

Unclear about customer budget bracket is one of the reasons for low sales.   

Based on the budget brackets, the customers are categorized as follows: 

A. Customers having Money ? and Want to Purchase the Product ?

These are your Perfect Customers. You can easily sell your product to them.

B. Customers having Money ? but Do not Want to Purchase the Product ?
  

These are the customers’ needs that have not identified correctly. Try to know their needs.

C. Customers who do not have Money ? but Want to Purchase the Product ?

These are the customers whom you should provide solutions so that they can buy the product. 

D. Customers who neither have Money ? nor they Want to Purchase the Product ?
  

Do not consider these customers to sell your product.

The abovementioned points are the reasons for decrease in sales revenue. A businessman or salesman needs to take care of these points to boost their sales.